Audio Transcript Auto-generated
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Hello, my name is Chua Kamani and I will be presenting
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um social media on business communication.
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So who am I?
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I am sure Kamani,
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I was born and raised in Baltimore Maryland and I do have a Kenyan background.
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I'm a student at morgan State University,
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I classify as a junior and I'm majoring in accounting.
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I'm involved in three clubs
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called Naba National Association of Black Accountants,
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Versailles and National Society of Leadership and Success.
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This is just a table of context
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with things that will be covered.
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Social media on business communication is information exchanged in
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the workplace and with external parties on social networks.
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Business communication is where the idea of promoting
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a business and wiring customers comes from.
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The business's ability to be
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successful requires effective business communication.
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It can be broken up into two parts social media and business communication.
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To create a great solution for successful businesses in modern day.
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What does social media do for businesses?
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Social media allows consumer interaction and engagement to
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see how people are interacting with their business.
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They can also be used for marketing freebies such as advertising,
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promotional giveaways and mobile application
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and things of this store.
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Basically just brings in newer consumers who want to
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find out about your business and are willing to
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engage with your business as well as bring other
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people who will share any advertising or promotional giveaways.
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How can social media be used?
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It could be used to attract customers,
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gain customer feedback and cultivate client loyalty,
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developing consumer networks and advertisement,
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improving sales and enlarging your business will
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allow it to reach international markets,
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share concepts to enhance how you do business
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recruit qualified personnel through employment
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networking sites such as linkedin
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and Lesley gives business owners the ability
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to be up with competitors and advancing,
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analyzing what areas need to be excelled.
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What is business communications?
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Business communication is where the idea of promoting a business and
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wiring customers comes from
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information exchange between employees and
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those outside the organization with the
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aim of assisting a business and achieving a core goal.
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The business's ability to be
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successful requires effective business communication.
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What problem can effective business communications solve?
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It can solve poor customer service and ability to focus and lack of
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productivity due to email as well as low staff engagement and employee turnover
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and poor customer service. Staff members and customer facing positions don't have
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knowledge,
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don't have the knowledge they require unhappy customers route from becoming
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aware of low employee moral that result in negative customer experience.
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A solution to this um can be an employee's attitude changing positively
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and this can impact how a customer is satisfied with their experience,
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resulting an increase in revenue.
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The inability to focus in lack of
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daily productivity due to email,
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it is known that businesses are bound to receive an overload amount of emails.
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So a solution to this can be to have distinct
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designated employees required to answer emails in a timely manner.
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Companies may eliminate digital distractions and make room
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for ideas and thoughts by incorporating business communication,
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improve low staff engagement and employee turnover.
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A company's capacity to serve consumer is consumers is placed at risk
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if they if the best employee are not are no longer there.
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Although losing an employee might cost up to double
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that person's yearly pay businesses can communicate well.
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businesses that can communicate well are 50%
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more likely to report turnover rates that
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are lower than industry average.
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Internal and External Business Communications.
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Internal Communications are divided into three parts
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upward communications downward communications and lateral communication.
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Upward communication is any any communication from subordinate
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to a management is considered upwards communication or from
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so or from someone higher in the organization downward communication
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is anything that a supervisor communicates to a sub door need
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lateral
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communication,
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lateral communication is colleagues. Internal or cross departmental
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communication.
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External business communication
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include receiving and getting both upward
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and downward instructions and responsibilities.
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Um information exchange and
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discussing and discussion particularly particularly
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information exchange during meetings providing feedback,
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criticism and discipline to those who completed tasks.
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So they have the information and resources they need to execute their tasks for more
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to be
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more
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successful
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meeting and conversation meetings and conversations
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for problem solving and decision making and
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leslie public relations may be regarded as
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an essential component of external communication.
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The importance of social media and business
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communications include attracting existing customers customer engagement,
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easy reputation management and show the social responsibility
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um attraction
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existing customers.
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It attracts existing customers by creating a
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business page inviting future customers and customers
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who frequently shop with the company to stay updated with the newest products and
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the latest news,
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customer engagement um is consumer interactions with one another,
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exchanged exchanging ideas and questions tailored to their point of view.
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Easy reputation management directly engages with customers with directly,
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directly engages in engaging with
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customers by directly addressing their complaints
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and keeping an eye out for bad comments. Um
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and lastly show the social
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responsibility by um
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The goal of social media optimization services isn't just
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to enhance a website's page or company's brand.
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It also gives businesses a chance to demonstrate their social responsibility
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to the community or to others working in related fields.
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In conclusion in modern day social media and business communication
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is very crucial to the success of a business.
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The exposure of social media for a business can
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positively benefit a business as well as negatively impacted
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maintaining a positive social media platform for a business can determine
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whether a business will be able to remain up and running
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business communication is an important skill
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set for modern day businesses because it
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determines if a business will be effective and have loyal loyal customers.
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Social media is a great marketing platform that is also
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important in modern day because everyone and everything is digital.
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This last slide is just the citations and websites that
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I recommend in order to further your knowledge with business communication
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and then that's it.
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Thank you