Audio Transcript Auto-generated
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Hey, good morning.
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All this is hotel and uh I'll be your digital
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marketing mentor and we will be talking about a very
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special topic, one of my favorite topics actually.
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And that is such engine optimization.
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Right? I'm sure you must have heard about search engines
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and I'm also sure what uh you guys know what
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the meaning of optimization is but what happens when we
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combine these terms together when it forms search engine optimization.
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So what is the meaning of that?
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Right. So in order to understand the meaning of effect,
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we shed some light on the part where I teach
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you how uh now let me shed some light on
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what association actually is right.
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A search engine is nothing but a software where you
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put in some key words or some important words or
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they can also be called as core words Okay.
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Where an individual puts in some words and in response
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to those words, the software answers or presence some solutions
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to it.
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Right. So for example, google google is nothing but a
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search engine.
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Now, what happens is when you put in your keywords
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in google that is also called a search query.
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Okay, a search query that is like a problem or
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that is like something you something for which you need
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the answer.
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Now when you put in this query google response with
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some solutions to your query.
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So that is what our search engine is to give
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you a simple example um when you go to any
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library and if you're not sure where exactly the book
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that you're looking for is located.
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So what you do is there is a piece of
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software over there where you put in the name of
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the book and it will tell you that this book
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is located in this aisle, this particular trial and this
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particular shelf there is like a miniature version of a
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search engine and that is the best example.
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Right? And the day to day examples would be the
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google search engine, but google is not the only search
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engine. Right?
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There are some other search engines also in the market.
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Right? So can you just name a few ones?
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Let me help you out.
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So google is one of the biggest search engines which
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has the largest market share of around 75% apart from
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google that is being uh you know, bank right?
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Then there is Baidu which is a search engine from
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china, then there is Yandex which is a search engine
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from Russia, then there is done the goal which is
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very, very popular or getting a lot of popularity these
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days. Um so not just this, but there are other
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search engines as well.
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But these are some well known search engines in the
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market. Right.
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And yes, they are nothing but Softwares where you put
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in your search query and they will respond with some
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answers uh no, what do I mean by optimization?
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So optimization means making adjustments but a better term would
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be making improvements.
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Okay, not just adjustments but adjustment for the betterment.
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Okay, so let's call it improvement.
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And so when it sees search engine optimization, it indicates
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that I am optimizing or I'm making improvements to something
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that will improved my search engine positions in order to
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improve how I looked or how I am represented on
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the search engines.
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Okay, so let me be a bit clear about it
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now, what exactly am I trying to improve over here?
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Mhm. So I am trying to improve the position of
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my website or of my web pages on major search
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engines like google, yahoo banks on and so forth.
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Hey, I'm trying to improve my website to improve my
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ranking on this major search engines.
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Okay, now the question arises that why why am I
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interested in improving the website?
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What will happen if my ranking in search search engines
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improved? So for example if you're looking for a laptop
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laptop, what will you do?
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What will be the first step?
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You will just open google or any other searching?
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They probably google and then you will put in your
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search for the best laptops below 30,000 Below 40,000 below
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a letter $1000 or uh alternatives of HP gaming laptop,
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something like that right there will be a variety of
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search queries that you put into google and the google
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will respond.
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Now what happens is naturally the humans are very lazy
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people and we don't tend to uh do or we
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don't like to do a lot of hard work.
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And the same applies while browsing the the same place
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while browsing the search engines also that whenever we are
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presented with some solutions by google, we tend to ignore
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what's there on the bottom of the page, what is
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on the second page?
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What is on the third page of google, so on
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and so forth.
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I personally like to go or browse through the top
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four listings, maybe five listings and then I just make
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my decision.
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That is what I do and I'm sure most of
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you, I'm not saying everybody, but most of you do
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the same thing.
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We are ignorant about the second and the third page
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and in fact we don't even scroll down to the
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bottom and look for answers.
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Not always, but it is most of the times.
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So for every business, for every business it is very,
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very important to rank as high as possible.
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And on major search engines like google, right?
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As high as possible.
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Why what is the benefit?
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The benefit is if you're ranking hired on these search
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engines, you get more visibility.
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If you get more visibility, that means more people are
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able to see your listening right?
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When they are able to see your listing.
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Your listing tends to get more clicks when people click
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on your listing, ultimately they will land on your website
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that is called us traffic web traffic, right?
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And when the land on your website, the probability, I'm
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not saying the uh there's guarantee.
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But the probability of that website traffic getting converted into
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lead or getting converted into a customer by making a
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transaction that goes up.
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That is more right?
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So less traffic will lead to less probability of conversions,
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but more traffic will lead to more probability of conversions.
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Right? So so far we uh we have learned that
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water search engine is compatible software that gives some answers
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to some search queries, right?
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And we have also learned so far that for every
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business it is very, very important to rank on the
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first page of google, right.
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For businesses it is very important to rank on the
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first page of google but not just the first piece,
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but as high as possible, longer first page, Right?
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Because people do not scroll down or they tend to
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ignore what's there on the 2nd and 3rd pages of
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Cougar or any other surgeons.
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And for a business to rank higher in search engines,
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they need to work on S.
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E. Or they need to implement S.
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E. O.
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That a search engine optimization.
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Now we know what search engine optimization is and why?
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It is important.
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It is important for every business.
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Why? Because they want to rank as high as possible
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in major search engines on google.
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And what do they have to do for that to
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achieve that?
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They have to optimize their website, make improvements to the
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website. Okay, so website is it's like just a one
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word but it involves a lot of things like what's
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the quality of content, what kind of content you have
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on your website?
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So for optimization you need to work on contact, what
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does the look and feel of your website, you need
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to work on that.
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How easy it is for an individual to browse through
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the pages of your website to find the right page
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of your website.
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Is it easy to navigate?
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Is it too difficult to understand?
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How is the U.
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I. Annuals?
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How are the pages internally linked to each other?
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So these are all the factors that Uh huh.
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Come under the purview of optimization.
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And when we say such indian optimization we are actually
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trying to make improvements to all these factors like the
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content, like the how the pages are linked to each
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other. Whether the pages are navigating uh whether the pages
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are easy to find whether the user experience is excellent.
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How fast a page can learn, how much time does
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it take for your web pages to load.
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Um How helpful is the content?
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How insightful is the country?
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All this is a part of S.
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E. O.
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Right now I just to name uh just to move
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ahead um there are various strategies that that are involved
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in the see you a list of strategies and to
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keep things simple, what we have done is we have
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uh divided this list of strategies into two separate strategies
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or categories or two separate lists.
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One is the on page SEO and other awareness.
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The off page issue.
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And occasionally you will find people uh talking about something
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called US Technical Issue.
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Well, technical issue is also a part of on page
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s you.
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Right? So it's up to you how you want to
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look at it.
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You want to look at it as on page issue
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of pages you and technical issue or you want to
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club or combine the on page and the technical.
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Super. And just call it on page issue and off
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page s you know, what is on page issue?
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What is off page s you that we will discuss
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very soon?