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Audio Transcript Auto-generated

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    So here is an example of, um, an INSTAGRAM account.

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    I want to show you on my desktop the different aspects of the instagram feed.

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    This is, um, an instagram of a brand that I have dedicated to Matt Silk.

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    So here, sometimes in the icon, I put the logo or I change it often,

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    And I put maybe a distinctive photo of, um

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    you know, in this case, it's a model with the silk,

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    sort of like communicating the kind of texture and movement that the silk has,

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    um, the name, but still define our, um I put instead of like, putting a paragraph,

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    I put like, different words that communicate what the brand is about.

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    Matt silk.

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    Slow fashion, ancestral shapes honouring Shang usia seasonless one size.

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    And then I put the hashtags that I want people to associate with my brand

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    Matt silk, the silk

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    coir mat silk.

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    And then I put my I tag, you know my name because I'm the owner of the brand.

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    And here I sometimes put the website, But in this case,

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    I am putting the link towards the blog because in the post,

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    you're gonna see I am making reference to the blog you can see here.

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    So here is, um the greed that I explained to you that I always do in groups of 369

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    so that when you show it to somebody, it looks very well curated, like, really clean.

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    And, um, the colours are coordinated.

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    The storey, you sort of, like, works together, um, in ways that are poetic,

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    but also very, uh, true to the essence of the brand.

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    Here we go to a post, and in this case, I have a quote

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    here that I have from my press release. Then I give credit and I tag the heart makers.

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    I, um you know, tell people that the clothing that you see in the photo is by the brand,

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    and then I tag the This is very important to give credit to the

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    people who gave you the photos or where you took the photo from,

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    or whatever.

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    And then finally,

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    I have the list of hashtag So my name as a brand owner The name of the brand,

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    um Matt Silk because this is what the brand is about is silk heritage, textiles,

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    slow fashion, responsible fashion conscious fashion, nor by me,

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    Shang Musa Beijing ancestral, Reversible norm at Silk.

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    So choose the group of hashtag that best represent, uh,

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    what you're about and how people are going to find you in different ways.

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    So here you can see, you know, I have other posts in which I just, um Do I tag, you know,

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    the hard makers.

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    I give credit for the photo and I don't put anything, you know,

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    any other information,

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    And, um, here I did one for Valentine's Day.

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    Lovers don't finally meet somewhere there in each other all along, so you can pull,

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    you know, from different sources.

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    I do a lot of quotes. I like quotes. Other people don't like what?

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    It depends on how you want your brand to be associated with. Sometimes I put, um,

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    different ideas, like in this case, I did another quote,

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    and then I put link in bio for full interview.

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    What I'm talking about is that if they go here,

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    then this is gonna take people to the blog post in the website where

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    they can read the whole interview that I also sent as a newsletter.

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    So it's, you know,

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    the dialogue that I was mentioning between the website

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    and the social media account is super important.

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    Uh, we are already talking today about, like how

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    storeys are very important.

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    The good thing about storeys is you can really

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    experiment a lot because they expire every 24 hours.

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    So my strategy here is I want to bring people into my

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    world of what I like and within the colour palette of,

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    you know, that is very earthy, dark textures.

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    So I post a lot of, um, ceramics that I like textures that I like quotes that I like, um,

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    kind of kind of like moods of like you're seeing here

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    this Japanese teapot and sort of like this idea of,

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    of how to bring people into into your world.

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    And

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    I have a lot of fun with it.

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    And then if you want to, uh,

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    have these highlights and have these storeys and make them more permanent,

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    then you can create the different highlights here.

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    So, for example, let's see, I have one about process,

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    and here you can, uh, see the different things that have posted,

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    uh, videos on how the silk is made

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    and

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    mhm.

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    So the highlights is a way in which you can archive the storeys. So how to do it?

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    This is how you

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    So here you say Sorry. I think I cannot do it on the desktop.

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    But you can do it from your phone.

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    You go to here and then you say, add some storeys and then you just ad is very easy.

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    You add the storeys.

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    Um, according to the categories of for example,

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    press is like press articles that have mentioned you

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    so people can go back and read about you.

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    Um, anyway, it just depends on what your brand is about and what highlights.

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    You want people to go back and and see. But

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    in any case, just one important thing is make sure that your feet is impeccable,

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    that it looks like an art gallery.

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    And it is the best representation of who you are as

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    a brand and what you are proposing aesthetically into the world.