Audio Transcript Auto-generated
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So here is an example of, um, an INSTAGRAM account.
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I want to show you on my desktop the different aspects of the instagram feed.
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This is, um, an instagram of a brand that I have dedicated to Matt Silk.
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So here, sometimes in the icon, I put the logo or I change it often,
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And I put maybe a distinctive photo of, um
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you know, in this case, it's a model with the silk,
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sort of like communicating the kind of texture and movement that the silk has,
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um, the name, but still define our, um I put instead of like, putting a paragraph,
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I put like, different words that communicate what the brand is about.
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Matt silk.
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Slow fashion, ancestral shapes honouring Shang usia seasonless one size.
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And then I put the hashtags that I want people to associate with my brand
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Matt silk, the silk
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coir mat silk.
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And then I put my I tag, you know my name because I'm the owner of the brand.
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And here I sometimes put the website, But in this case,
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I am putting the link towards the blog because in the post,
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you're gonna see I am making reference to the blog you can see here.
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So here is, um the greed that I explained to you that I always do in groups of 369
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so that when you show it to somebody, it looks very well curated, like, really clean.
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And, um, the colours are coordinated.
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The storey, you sort of, like, works together, um, in ways that are poetic,
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but also very, uh, true to the essence of the brand.
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Here we go to a post, and in this case, I have a quote
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here that I have from my press release. Then I give credit and I tag the heart makers.
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I, um you know, tell people that the clothing that you see in the photo is by the brand,
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and then I tag the This is very important to give credit to the
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people who gave you the photos or where you took the photo from,
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or whatever.
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And then finally,
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I have the list of hashtag So my name as a brand owner The name of the brand,
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um Matt Silk because this is what the brand is about is silk heritage, textiles,
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slow fashion, responsible fashion conscious fashion, nor by me,
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Shang Musa Beijing ancestral, Reversible norm at Silk.
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So choose the group of hashtag that best represent, uh,
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what you're about and how people are going to find you in different ways.
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So here you can see, you know, I have other posts in which I just, um Do I tag, you know,
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the hard makers.
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I give credit for the photo and I don't put anything, you know,
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any other information,
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And, um, here I did one for Valentine's Day.
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Lovers don't finally meet somewhere there in each other all along, so you can pull,
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you know, from different sources.
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I do a lot of quotes. I like quotes. Other people don't like what?
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It depends on how you want your brand to be associated with. Sometimes I put, um,
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different ideas, like in this case, I did another quote,
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and then I put link in bio for full interview.
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What I'm talking about is that if they go here,
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then this is gonna take people to the blog post in the website where
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they can read the whole interview that I also sent as a newsletter.
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So it's, you know,
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the dialogue that I was mentioning between the website
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and the social media account is super important.
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Uh, we are already talking today about, like how
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storeys are very important.
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The good thing about storeys is you can really
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experiment a lot because they expire every 24 hours.
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So my strategy here is I want to bring people into my
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world of what I like and within the colour palette of,
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you know, that is very earthy, dark textures.
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So I post a lot of, um, ceramics that I like textures that I like quotes that I like, um,
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kind of kind of like moods of like you're seeing here
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this Japanese teapot and sort of like this idea of,
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of how to bring people into into your world.
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And
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I have a lot of fun with it.
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And then if you want to, uh,
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have these highlights and have these storeys and make them more permanent,
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then you can create the different highlights here.
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So, for example, let's see, I have one about process,
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and here you can, uh, see the different things that have posted,
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uh, videos on how the silk is made
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and
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mhm.
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So the highlights is a way in which you can archive the storeys. So how to do it?
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This is how you
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So here you say Sorry. I think I cannot do it on the desktop.
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But you can do it from your phone.
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You go to here and then you say, add some storeys and then you just ad is very easy.
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You add the storeys.
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Um, according to the categories of for example,
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press is like press articles that have mentioned you
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so people can go back and read about you.
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Um, anyway, it just depends on what your brand is about and what highlights.
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You want people to go back and and see. But
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in any case, just one important thing is make sure that your feet is impeccable,
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that it looks like an art gallery.
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And it is the best representation of who you are as
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a brand and what you are proposing aesthetically into the world.