Transcrição de áudio Gerado automaticamente
- 00:02 - 00:05
Hello. This is Pam Holland, and I am here to
- 00:05 - 00:09
present to the American Red Cross my proposal for technology
- 00:10 - 00:10
and innovation.
- 00:11 - 00:14
I'd like to start by saying that the American Red
- 00:14 - 00:18
Cross has a very extensive and impressive Web Web presence.
- 00:19 - 00:24
Um, I was most impressed with the amount of information
- 00:25 - 00:28
and the user friendliness of its current website.
- 00:28 - 00:33
However, with that said, I do believe that there are
- 00:33 - 00:37
things that the American Red Cross can consider and improving.
- 00:38 - 00:39
Um, it's content.
- 00:40 - 00:44
And so as I move forward with my presentation, I'd
- 00:44 - 00:47
like you to think about three components for which I'm
- 00:48 - 00:48
going to discuss.
- 00:49 - 00:51
And that is the Who, the who that will be
- 00:52 - 00:56
responsible for this innovation and that is the Gen Z
- 00:57 - 00:58
population. The what?
- 00:59 - 01:01
What will they be responsible for?
- 01:02 - 01:05
They will be responsible for delivering content and the equipment
- 01:06 - 01:09
that you so readily have available on your website and
- 01:10 - 01:12
for many individuals and citizens throughout the world.
- 01:13 - 01:17
My proposal will hopefully allow that to be distributed through
- 01:18 - 01:23
new technology and in a speedier fashion, and my last
- 01:24 - 01:27
one will discuss the technology in which we will be
- 01:27 - 01:27
doing that.
- 01:28 - 01:30
So let's start with Gen.
- 01:31 - 01:36
Z uh, in order to connect and expand Gen Z
- 01:36 - 01:40
involvement, the American Red Cross will further develop the university
- 01:40 - 01:46
partnership program across all university camp campuses by offering small
- 01:46 - 01:48
grants and publicity's incentives to universities.
- 01:49 - 01:51
Who there who use their current app?
- 01:52 - 01:54
Um, the Red Cross has a variety of APS.
- 01:55 - 01:58
Andi, I am proposing that we use those APS on
- 01:59 - 02:04
dhe, get additional people thio, uh, integrate them into their
- 02:04 - 02:05
daily lives.
- 02:05 - 02:10
Eso incentives will be given to those universities who start
- 02:10 - 02:13
a you know, a new university based Red Cross club.
- 02:14 - 02:18
Um, incentives will be given to universities to expand their
- 02:18 - 02:24
university club membership by 10% um, and participate in a
- 02:24 - 02:24
blood drive campaign.
- 02:26 - 02:31
Um, both of those things will be, uh, utilized on
- 02:31 - 02:34
and expanded upon using a new campaign.
- 02:34 - 02:37
I'd like to propose, which is called each one reach
- 02:38 - 02:42
one. And this essentially means that each student who joins
- 02:43 - 02:46
the Red Cross Club will bring one student to also,
- 02:47 - 02:49
um, joined the Red Cross Club.
- 02:49 - 02:53
And each student who participates in a blood donation drive
- 02:54 - 02:59
will bring a student, um, to also participate, and just
- 02:59 - 03:05
using this each one reach one campaign, uh, universities will
- 03:05 - 03:08
assist the Red Cross and expanding not only blood donation
- 03:09 - 03:10
but also membership.
- 03:11 - 03:15
Um, and young people who have the Red Cross, uh,
- 03:16 - 03:19
in their minds and their hearts and are willing to
- 03:19 - 03:20
participate in volunteer.
- 03:21 - 03:25
The last aspect of connecting universities with the Red Cross,
- 03:26 - 03:29
um, really relates to the university partnerships that are already
- 03:30 - 03:33
present, but expanding on them in just a fashion on.
- 03:34 - 03:37
Bring that, bringing that into the classroom through community based
- 03:37 - 03:38
learning courses.
- 03:38 - 03:42
Um, so that we can integrate the needs of the
- 03:42 - 03:45
Red Cross into the community and use the students.
- 03:46 - 03:47
Thio do that.
- 03:52 - 03:56
And so I'd like to highlight what I would like
- 03:56 - 03:59
to call Gen Z and the people behind the 3
- 04:00 - 04:01
to 5 year strategic plan.
- 04:01 - 04:05
I know that the National Collegiate Assembly is already something
- 04:05 - 04:08
the American Red Cross participates in and offers to student.
- 04:09 - 04:13
But the's truly are going to be essential to, um,
- 04:13 - 04:15
what you're going to be doing in the future.
- 04:16 - 04:19
And that is how Gen Z is going to be
- 04:19 - 04:20
involved in the mission.
- 04:22 - 04:26
Uh, content and equipment, um, is really something that the
- 04:27 - 04:28
Red Cross does very well.
- 04:28 - 04:32
Well, right now we want to help you access and
- 04:33 - 04:37
help citizens access content on Drea sources through a variety
- 04:38 - 04:42
of technologies on DSO.
- 04:42 - 04:47
The second overarching goal in my proposal, um, states that
- 04:47 - 04:51
in an effort to distribute the comprehensive content and products
- 04:51 - 04:55
presently contained on the website theme, Merican Red Cross will
- 04:56 - 05:00
create a bi monthly podcast called Red Cast, which will
- 05:00 - 05:03
highlight the stories of the people who have benefited from
- 05:03 - 05:05
the Red Cross and of the work of the Red
- 05:05 - 05:06
Cross volunteers.
- 05:07 - 05:11
And in my first overarching goal, um, you might recall
- 05:12 - 05:16
that I mentioned community based learning courses and I suggest
- 05:16 - 05:21
using marketing courses, journalism courses, eso that students in Gen
- 05:22 - 05:26
X or Gen Z can actually participate and create thes
- 05:26 - 05:30
podcasts on dhe that more people are listening toe the
- 05:30 - 05:32
good work that that the Red Cross is offering.
- 05:33 - 05:38
Um, also, they can assist local chapters, create blog's for
- 05:38 - 05:38
their community.
- 05:39 - 05:42
In my investigation and research of the Red Cross, I
- 05:42 - 05:48
found that several local Red Cross programs have websites and
- 05:48 - 05:49
logs, but not all of them.
- 05:50 - 05:52
And so we really want to get some of those
- 05:52 - 05:57
local chapters in rural areas, um, with blog's and ways
- 05:57 - 05:59
in which to create connect to the community.
- 06:01 - 06:04
Um, I'd also like to suggest that we create a
- 06:04 - 06:08
rental program for the equipment that can be purchased presently.
- 06:09 - 06:13
Um, the equipment on the website is quite inclusive.
- 06:14 - 06:18
However, it also comes with a great price.
- 06:19 - 06:24
For example, Thean Structure Starter package with CPR Monitor and
- 06:24 - 06:26
New A D, is sold for $1388.
- 06:29 - 06:32
Um, it's really not financially feasible for a lot of
- 06:32 - 06:35
programs and organizations to purchase that.
- 06:35 - 06:39
So I'm going to suggest that our Gen Z students
- 06:40 - 06:44
with their mentors at the university level create a new
- 06:44 - 06:52
app, and the APP would allow them Thio request a
- 06:52 - 06:56
rental of the same equipment that they could purchase.
- 06:57 - 07:00
The rental program would be much cheaper on Dhe.
- 07:00 - 07:03
Then it would also open the door for a new
- 07:03 - 07:08
program called Reduced Product Line, and that would be the
- 07:09 - 07:12
product lines that have been previously rented so that people
- 07:12 - 07:13
could purchase them.
- 07:13 - 07:16
But they've been gently used on dhe.
- 07:16 - 07:20
This would improve access to the equipment for all agencies
- 07:20 - 07:23
and individuals, um, at a feasible price.
- 07:24 - 07:27
Um, that that that's financially feasible for them, um, on
- 07:28 - 07:30
dhe, then really The most basic and simple aspect of
- 07:30 - 07:32
the content is just to make sure that the website
- 07:33 - 07:36
remains updated to include the most recent disaster relief.
- 07:37 - 07:40
Um, one of the reasons that I suggest this is,
- 07:40 - 07:45
um it allows, um, students participating in your programs and
- 07:46 - 07:51
the Red Cross, the Red Cross university clubs to be
- 07:51 - 07:53
aware of a little bit more of what you do
- 07:54 - 07:56
both nationally and internationally.
- 08:03 - 08:07
And again, we talked about the Red rental program on
- 08:07 - 08:11
DSO. I think that this is something that will be
- 08:11 - 08:13
new and innovative on dhe.
- 08:13 - 08:17
Then, of course, um, the rental program will come with
- 08:17 - 08:23
a new app that individuals can readily rent and access
- 08:25 - 08:26
reduced product line.
- 08:30 - 08:36
The last aspect of the my proposal is related to
- 08:36 - 08:40
distribution. I'd like to bring us back to the main
- 08:40 - 08:42
mission of the Red Cross, and that is to prevent
- 08:43 - 08:47
and alleviate human suffering in the face of emergencies by
- 08:47 - 08:52
mobilizing the power of volunteers and the general generosity of
- 08:52 - 08:57
their donors on dso through this mission, I have suggested
- 08:58 - 09:03
the following, um, in connection with people bringing it back
- 09:03 - 09:04
to the people connection.
- 09:05 - 09:08
Um, the mission of the Red Cross coupled with the
- 09:08 - 09:12
ideas present presented by Sutel, which focuses on the human
- 09:12 - 09:16
touch, and the personal contact, which is central to the
- 09:16 - 09:17
final goal proposed.
- 09:21 - 09:24
And this is our final goal here.
- 09:24 - 09:28
In an effort to improve immediate access to resource is
- 09:28 - 09:31
following a disaster and expand on the current APS available,
- 09:32 - 09:36
the Red Cross will create a red kit Request equipment
- 09:37 - 09:39
directly on dhe.
- 09:39 - 09:42
This is a kit, um, that families in need can
- 09:43 - 09:46
obtain um and allow them to have immediate access to
- 09:47 - 09:48
necessities and received them overnight.
- 09:49 - 09:50
Um, via drone delivery.
- 09:51 - 09:56
Gen Z and faculty across multiple universities will collaborate to
- 09:56 - 09:58
develop the APP and drone delivery process.
- 09:59 - 10:03
Ideally, citizens experiencing emergencies will have options to request seven
- 10:04 - 10:09
different red kits based on their needs, and families can
- 10:09 - 10:13
request up to four kits per disaster or event.
- 10:13 - 10:17
Um, Red Kit APS would include first Aid Red kit
- 10:17 - 10:22
ah food survival, red kit cleaning survival red kit, toiletry
- 10:23 - 10:26
red kit clothing, red kit, gift card read kit and
- 10:27 - 10:30
just a general water red kit.
- 10:30 - 10:35
Andi. As I said before, in order to maintain that
- 10:35 - 10:38
personal connection that's so important to the Red Cross, Ah,
- 10:39 - 10:42
volunteer will immediately call the person who made the request
- 10:43 - 10:47
via the red kit at APP to ensure additional assistance
- 10:47 - 10:50
is not needed or to ensure that they have been
- 10:50 - 10:51
connected with their local Red Cross.
- 10:52 - 10:55
Um, ideally, the kids will be delivered via drone within
- 10:55 - 10:58
24 to 78 hours pending location.
- 11:01 - 11:05
Uh, in closing, I'd like to share a timeline, Um,
- 11:05 - 11:10
for the proposal, Um, and the reason that this is
- 11:10 - 11:15
an emerging and shared timeline and and doesn't have cleared
- 11:16 - 11:20
beginning and ending is because I do believe that the
- 11:20 - 11:23
people and the universities are connected.
- 11:24 - 11:28
And without that connection, we can't have the improved technology
- 11:29 - 11:30
on dhe.
- 11:30 - 11:34
I do believe that, um, several of these things can
- 11:35 - 11:36
be accomplished in year one.
- 11:37 - 11:42
While I do believe community based learning courses might take
- 11:43 - 11:48
two years to develop perhaps three years, um, to develop
- 11:48 - 11:52
APS on, get them, um, effective and efficient.
- 11:53 - 11:59
And then, of course, ultimately, my goal in 2024 through
- 11:59 - 12:02
the 25 is toe have that the Red Cross be
- 12:02 - 12:06
distributing its content and its material on its equipment to
- 12:06 - 12:08
those in need via drones.
- 12:12 - 12:17
And in closing, I would just like to suggest Ah,
- 12:17 - 12:22
final campaign slogan and that would include the American Red
- 12:23 - 12:27
Cross a better tomorrow using technology and a new generation
- 12:27 - 12:28
of innovation.
- 12:33 - 12:34
Thank you so much.