Product-Led Growth: How To Turn Users Into Happy, Paying Customers

Audio Transcript Auto-generated

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  Hello. So I'm just gonna share with you how on

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  boarding and bowling have so many similarities.

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  So the 1st 1 is the fact that the whole

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  goal and why we play bowling is we want to

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  knock down as many times as possible.

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  Now, whenever we think of on boarding and trying new

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  products, the whole core is really duties except product.

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  We want to strike out.

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  We want to really experience the value of the product,

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  however, in both bowling and on board.

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  And there's this one.

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  Problem is, it's really easy to get in the gutter

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  and bowling.

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  It's on both sides, and it's so easy to get

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  that boat in the gutter.

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  And so what do you do it?

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  Bowling. They actually created bumpers so that people who are

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  new doble and could now see success in bowling, and

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  it was actually not that hard for them to do.

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  And so when it comes to your product, you think

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  it's the first time someone's actually going to your product.

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  How easy is it for them to get lost reduced?

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  They're not supposed to do.

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  And so what we can do in product is really

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  used product numbers where that's ah, tool tip the guy

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  people where they need to go to the product or

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  it's a product we show them.

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  Okay, here's the three things you need to do.

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  Pick one, and then we'll guide you to that part

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  of the product.

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  And so product.

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  There's lots of ways guide users.

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  The other part is I call it the conversational bumper.

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  So based on what people are and aren't doing in

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  the product, how can we help them?

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  And so, for instance, if I I've been starting to

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  use Google Analytics and I don't upload a script on

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  my website, I'm not gonna get any analytics from that

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  product. And so one of those things I need to

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  do in order see success product and how can you

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  remind me of what to do?

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  And so that's really if you have both the conversational

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  and the product bumper, you could do a much better

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  job of died of users to eventually strike out.

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  So that's why bowling and on boarding I have so

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  much in common.

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  I love the here.

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  1000 comes blow.

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  If you believe that case, and if you have tried

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  the bowling alley