Persuasion: persuasive writing or media aims to convince readers to think or act in a certain way.

Audio Transcript Auto-generated

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  all right.

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  Today we're gonna be looking at persuasion or persuasive texts

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  and media literacy, um, to see how people implements it

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  effectively within Tex and different types of media.

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  I'm why they use it in that context and in

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  that way, and how you guys can implement it in

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  your own writing as well.

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  And how it can make you a better audience, if

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  you will, because there's certain things you should be looking

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  for and should be avoiding both.

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  When you're reading precise a text when you're writing them.

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  So persuasion and persuasive writing or media What it does

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  is it aims to convince readers to think or act

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  in a certain way.

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  So you, as a writer, have this intention that you

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  want to convey and convince your audience of.

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  And that's essentially what persuasive writing does.

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  It makes them want to do something that you are

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  trying to show them.

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  Um, now all effective persuasive techs have central arguments and

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  evidence that support the argument.

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  This is no different than expository writing with explanatory writing

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  out of May 90 and supporting details.

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  Same goes for precise text.

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  You have a central argument on evidence or reasoning right

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  or claims, if you will, that support that argument Just

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  like with an explosive story s If you don't have

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  that with your persuasive text, you're not gonna have a

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  very strong argument.

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  It's gonna be weak.

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  It's gonna be like, um, people are gonna be able

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  to put coals right.

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  So looking at this, there are some things that we

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  need to be doing in order to make our persuasive

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  texts stronger, Um, and more effective now precise of texts

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  and media may use appeals to influence their audience.

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  These appeals usually appeal to ah, persons logic person's emotions,

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  Persson's sense of ethics in a person's sense of authority.

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  I mean, we're gonna be looking at that just right

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  now. So with appeals, what they do is that they

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  support their the writers opinions and arguments.

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  Um, now could be tricky, because it could be a

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  little bit manipulative, depending on how the appeals air used.

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  Um, and this comes to you being a critical thinkers

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  reader so you can catch so appeals.

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  Some may be straightforward, meaning that they are just trying

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  to get you that information.

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  They really want you to have an order for you

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  to convince you of something.

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  However, at the same time, some appeals reflect a hidden

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  agenda, meaning that they are actively attempting to manipulate the

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  audience and knowing so they're going into this kind of

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  underhanded leads.

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  You get you to do what they want, even though

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  they may not think that it is the best or

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  the only way to do it right.

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  So you have to look out for that as well.

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  Now the first type of deal that we see is

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  and there's three.

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  This 1st 1 is called logos.

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  Um, we've briefly seen it.

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  I'm in this time around, we're gonna be looking at

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  a little more in depth.

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  So logos appeals to a person's sense of logic using

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  fax or authority.

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  Right now, it contained evidence showing a writer's point is

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  reasonable or make sense.

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  Um, so here will.

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  Using logos you're gonna see a lot of use is

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  a fax, statistics or reason thought that are present in

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  the argument to support the argument.

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  Um, it is very common sense right now with the

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  idea of authority.

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  How it appeals to authority is that a lot of

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  time will be using quotations or information from experts on,

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  and they'll include them.

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  And you see this a lot in advertisements of, like,

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  certain products where they say if they're trying to sell

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  a toothpaste, well, say, six out of seven dentists shoes

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  crossed right us an appeal to authority, which is a

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  form of locals because it is common sense.

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  Common sense dictates that, if so many, uh, dentist choose

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  this brand over another than this brand is.

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  So that's how Lobos is used as an appeal and

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  what it does.

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  The next type of evidence that we encounter not even

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  sorry appeal is pathos.

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  Have those appeals shoe a person's emotions, and what it

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  does is attempts to stir an audience is sentiments.

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  So they pull at your heartstrings, really try to get

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  you to feel sympathetic with what they're trying to convey

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  to you so that you're more likely to relate to

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  it and connect to it, which makes you more susceptible

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  to suggestion and persuasion at the end of the day.

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  Right half This is probably the most commonly used appeal,

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  and it's probably the easiest one, and ethos is the

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  last form of appeal that we see.

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  Um, what if this does it appeals to.

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  In other words, it addresses an audience is sense of

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  right and wrong.

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  So it appeals to person sense of morality and sense

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  of values.

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  Um, is this what we should be doing because it

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  is right or wrong us ethos.

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  So at the end of the day, you have logos,

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  pathos. Those are the three appeals of persuasive writing likes

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  to use and also different types of precision.

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  Medias in different media's now precise of techniques include using

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  parallelism comparison and cause ality.

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  Now these air the way that we can structure our

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  ideas within precise of writing or that ideas are structured

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  in precise of writing when we read them, right?

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  So the first thing that we're gonna be looking at

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  is called parallelism.

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  Now, parallelism repeats, words, phrases or similar structures.

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  So parallelism think of two lines at our peril, right?

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  You're always repeating something so that you have that idea

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  edited. Lee, in your an example of parallelism would be

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  saying something like, Just as the sun warms the earth,

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  this blanket warms you.

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  So looking at this text, this example in particular, we

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  have to think about what is being what's the use

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  of parallelism here.

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  And then here we see that well, the idea of

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  some more.

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  You mean the Earth is just like the idea of

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  this blanket parallelism, right?

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  It's not.

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  By comparison, person is a little bit different.

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  So let's look att comparison now.

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  Now, comparison obviously as we've seen it before, is showing

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  how to things are like right.

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  The other one wasn't showing how to things were alike.

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  It's just showing you, ah, parallel between those two ideas

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  and how things form you, right?

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  One thing warms the earth.

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  Well, another thing warms you.

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  This is a comparison as she comparing something to something

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  else. So this blanket is like a fluffy cloud.

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  Here we have a comparison between the blanket being like

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  a fluffy and ironically enough, we have your love language

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  here, right?

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  We have a simile and warning.

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  Persuasive writing is full of figurative language.

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  So heads up on that.

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  So this is our first half of persuasive text and

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  we will jump over to the next link for the

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  second half of persuasive just notes