Audio Transcript Auto-generated
- 00:05 - 00:10
uh, The 3rd 1 is the police mind.
- 00:12 - 00:19
Uh, Colombia distribute a distribution directly to easily accessible customers,
- 00:20 - 00:25
focusing on company operated stores, licensed stores, e common supermarkets
- 00:26 - 00:28
and hypermarkets, and also through partner agents.
- 00:29 - 00:32
The company company maintains all stars operated by the management
- 00:33 - 00:37
of Colombia in all markets where they have higher control
- 00:37 - 00:41
over the operations as well as the store structure layer
- 00:41 - 00:41
and designs.
- 00:42 - 00:46
Colombia also interacts directly with the customers and get the
- 00:46 - 00:50
important information and details on their customer behavior and attempt
- 00:51 - 00:55
to customer feedback through this company, operator Stars Colombia has
- 00:55 - 00:59
the leverage and all rights to take decision on the
- 00:59 - 01:04
stocking the stocking the stocks in the market as they
- 01:04 - 01:07
have their own team to analyze the sector based on
- 01:07 - 01:13
their place and market Colombia license stars who lost their
- 01:13 - 01:18
customer to enjoy their product offers as the license tres
- 01:18 - 01:22
decrease the risk of financial and physical investment in unstable
- 01:23 - 01:24
unstable market.
- 01:25 - 01:29
License stars are also given Columbia high business growth and
- 01:30 - 01:34
boost their market rapidly, which leads to expansion and penetration
- 01:34 - 01:36
in different places and regions.
- 01:37 - 01:41
Through this license store Colombia able to study on their
- 01:41 - 01:46
local customer behavior and culture, which encourages them to align
- 01:46 - 01:51
their serious with local customer values by localizing the promotion
- 01:52 - 01:56
and sales, the company enhanced to promote and diversify their
- 01:57 - 01:59
brand equity and image your local customer.
- 02:00 - 02:04
E commerce is an essential platform for all businesses and
- 02:05 - 02:06
seem both to Colombia.
- 02:07 - 02:12
They have developed a successful platform of operational website for
- 02:13 - 02:15
online purchases and tracking system.
- 02:17 - 02:21
Colombia encourages sales through social media and take orders to
- 02:21 - 02:25
direct messages as well as through many shop model, which
- 02:25 - 02:29
encourages online retailers to invest and start start up their
- 02:29 - 02:30
business online.
- 02:30 - 02:33
It is an opportunity for those who wanted to start
- 02:34 - 02:38
a business online with less investment as online returns only,
- 02:38 - 02:43
only investment will be the interest connection Internet connection to
- 02:43 - 02:48
make homeland sales and increase sensibility to consumers Colombia also
- 02:49 - 02:54
expand their business in supermarkets and hypermarkets targeting local customers.
- 02:55 - 02:59
And through these Colombia, able to improve their cost efficiency
- 03:00 - 03:01
in offshore locations.
- 03:02 - 03:05
Colombia use partner agents to contract to promote their products
- 03:06 - 03:10
as well as they will have Colombia to evaluate on
- 03:11 - 03:15
the strategy, compatibility and reliance and also ensure to control
- 03:16 - 03:18
the quality of the product and the brain.
- 03:25 - 03:32
And finally, promotions, promotion tactics and strategies used by Colombia
- 03:33 - 03:39
is the 360° approach for promotional activities to influence and
- 03:39 - 03:41
interact with their customers directly.
- 03:41 - 03:46
One of the business tactics listed a digital macro thing
- 03:47 - 03:53
used using social media website uh, and push uh, porters
- 03:53 - 03:58
to direct, directly engaged with customer and understand customer needs
- 03:59 - 03:59
and demands.
- 03:59 - 04:04
Getting direct feedback from customers have the company to broaden
- 04:04 - 04:05
the marketing and organizers.
- 04:06 - 04:08
The company strategically does.
- 04:09 - 04:12
The company need to update and verify the company and
- 04:12 - 04:16
product information as well as the series and promotions updates
- 04:17 - 04:18
to reach customer easily.
- 04:19 - 04:23
Second ethic is the reward program for Colombia Local customers
- 04:24 - 04:28
through loyalty cried, where the customers can redeem in exchange
- 04:29 - 04:32
points for products or other gift from the company.
- 04:34 - 04:38
Yeah, customers who purchase Colombia product can enter this program
- 04:39 - 04:43
and the community points with written money value products to
- 04:43 - 04:49
customer as an appreciate a privatization to the tactic is
- 04:49 - 04:55
the community influencer where they go ground for company and
- 04:55 - 04:56
brand promotional purpose.
- 04:57 - 05:01
The influencer should be strong and confident individuals to promote
- 05:01 - 05:05
and to be the brand ambassadors for the company and
- 05:05 - 05:05
their community.
- 05:06 - 05:11
And finally, conventional marketing is the consumer related magazines and
- 05:11 - 05:12
article efforts.
- 05:13 - 05:16
They can once or twice per year to make use
- 05:16 - 05:21
of the House Holdings holdings as this will increase visibility
- 05:22 - 05:23
and build stronger brand recall.
- 05:24 - 05:30
Commercial advertising, advertisement in television is also one of the
- 05:30 - 05:34
tricks of conventional marketing by bringing slice of the life
- 05:35 - 05:39
elements and characteristics to gain consumer heart.
- 05:46 - 05:47
Market segmentation.
- 05:50 - 05:55
Market segmentation means sex segregating potential has the most based
- 05:55 - 06:00
on four means specific groups which are geographic demographic behavior
- 06:02 - 06:02
and psychographic.
- 06:03 - 06:07
This will enable the company to further analyze and brought
- 06:07 - 06:10
their market targeting this segmentation study.
- 06:11 - 06:17
The 1st 1 is the geographic segmentation where Columbia covers
- 06:17 - 06:22
internationally in us Canada, uh Latin America and S.
- 06:22 - 06:23
C. A.
- 06:23 - 06:26
Pacific and also europe media is in Africa.
- 06:27 - 06:30
The company have their own share partners agents to study
- 06:31 - 06:34
on their local editors before starting up their business.
- 06:35 - 06:38
It is very sensitive touch to study on the local
- 06:39 - 06:42
customers as this will plan to promote their business based
- 06:43 - 06:44
on the customer culture and attitude.
- 06:45 - 06:50
Colombia also covers all easy and accessible places like malls
- 06:50 - 06:53
shopping complex and March to attack their customers.
- 06:55 - 07:00
Second is the demographic segmentation Colombia targets middle to upper
- 07:00 - 07:05
class, with medium affordable and expensive price range to kabul
- 07:05 - 07:09
and maintain the quality of the product, Keep standard of
- 07:09 - 07:11
the brand and also achieve target cells.
- 07:11 - 07:16
Colombia focuses on all range type Up to 50 years
- 07:16 - 07:22
old customer and sting and teenagers represent for fashion teachers
- 07:23 - 07:27
represent from fashion and adult focuses for auto an indoor
- 07:27 - 07:31
sport. Whereas now these people started to focus on maintaining
- 07:31 - 07:36
health quality Colombia product suits for windows like yoga and
- 07:36 - 07:41
meditation gym, zumba and many others but outdoor activities like
- 07:41 - 07:46
road cycling amount or rock climbing, jogging and running and
- 07:46 - 07:46
many others.
- 07:50 - 07:55
The third is the behavioral segmentation Colombia also focuses on
- 07:55 - 07:58
the weekend, the type of people as many working on
- 07:59 - 08:02
weekdays and they will spend quality time on weekend for
- 08:03 - 08:07
traveling and other activities like shopping, movies, dating.
- 08:08 - 08:11
They also target Explorer type of people who enjoy exploring
- 08:11 - 08:16
outside activities like jungle trekking, surfing, climbing and other hard
- 08:16 - 08:17
core activities.
- 08:18 - 08:24
Colombia's designs smooth, flexible and comfortable to wear and mostly
- 08:25 - 08:28
were used for traveling either domestically or internationally.
- 08:29 - 08:31
They also focus on digital shopping.
- 08:32 - 08:36
As nowadays we have come to an era where mostly
- 08:37 - 08:38
we shop on mobile over the net.
- 08:39 - 08:42
Thus, Colombia has their own platforms for online shopping.
- 08:43 - 08:48
Their product can be influenced to family or friends who
- 08:49 - 08:50
added with their style and design.
- 08:52 - 08:58
The last segmentation is the psychographic segmentation where there are
- 08:59 - 09:02
several type of psychographic segmentation which one of its uh
- 09:03 - 09:08
personality which white uh Colombia research on the customer's personality
- 09:09 - 09:11
through feedbacks and loyalty card program.
- 09:11 - 09:16
They keep the dear customer record to analyze that their
- 09:16 - 09:20
customers purchasing habit and openly received feedback that makes the
- 09:20 - 09:24
company to keep on growing success through developing and promoting
- 09:25 - 09:28
products that in need, developing products based on the customer's
- 09:29 - 09:32
personalities can have help in boosting sales.
- 09:33 - 09:38
Secondly, knowing customers lifestyle as their product, mainly based on
- 09:38 - 09:40
lifestyles and active out.
- 09:41 - 09:42
Where does Colombia manufacturers?
- 09:43 - 09:48
The products, especially focusing on the activities as discussed previously,
- 09:49 - 09:53
like for threat, running, climbing and other activities related.
- 09:54 - 09:58
Uh, They need special production with innovation and designs to
- 09:58 - 10:00
keep them at raging in Kabul.
- 10:01 - 10:03
Uh, they're the one base in cast.