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Chapter 1
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Audio Transcript Auto-generated

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    uh, The 3rd 1 is the police mind.

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    Uh, Colombia distribute a distribution directly to easily accessible customers,

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    focusing on company operated stores, licensed stores, e common supermarkets

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    and hypermarkets, and also through partner agents.

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    The company company maintains all stars operated by the management

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    of Colombia in all markets where they have higher control

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    over the operations as well as the store structure layer

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    and designs.

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    Colombia also interacts directly with the customers and get the

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    important information and details on their customer behavior and attempt

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    to customer feedback through this company, operator Stars Colombia has

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    the leverage and all rights to take decision on the

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    stocking the stocking the stocks in the market as they

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    have their own team to analyze the sector based on

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    their place and market Colombia license stars who lost their

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    customer to enjoy their product offers as the license tres

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    decrease the risk of financial and physical investment in unstable

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    unstable market.

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    License stars are also given Columbia high business growth and

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    boost their market rapidly, which leads to expansion and penetration

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    in different places and regions.

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    Through this license store Colombia able to study on their

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    local customer behavior and culture, which encourages them to align

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    their serious with local customer values by localizing the promotion

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    and sales, the company enhanced to promote and diversify their

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    brand equity and image your local customer.

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    E commerce is an essential platform for all businesses and

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    seem both to Colombia.

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    They have developed a successful platform of operational website for

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    online purchases and tracking system.

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    Colombia encourages sales through social media and take orders to

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    direct messages as well as through many shop model, which

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    encourages online retailers to invest and start start up their

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    business online.

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    It is an opportunity for those who wanted to start

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    a business online with less investment as online returns only,

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    only investment will be the interest connection Internet connection to

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    make homeland sales and increase sensibility to consumers Colombia also

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    expand their business in supermarkets and hypermarkets targeting local customers.

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    And through these Colombia, able to improve their cost efficiency

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    in offshore locations.

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    Colombia use partner agents to contract to promote their products

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    as well as they will have Colombia to evaluate on

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    the strategy, compatibility and reliance and also ensure to control

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    the quality of the product and the brain.

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    And finally, promotions, promotion tactics and strategies used by Colombia

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    is the 360° approach for promotional activities to influence and

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    interact with their customers directly.

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    One of the business tactics listed a digital macro thing

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    used using social media website uh, and push uh, porters

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    to direct, directly engaged with customer and understand customer needs

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    and demands.

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    Getting direct feedback from customers have the company to broaden

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    the marketing and organizers.

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    The company strategically does.

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    The company need to update and verify the company and

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    product information as well as the series and promotions updates

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    to reach customer easily.

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    Second ethic is the reward program for Colombia Local customers

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    through loyalty cried, where the customers can redeem in exchange

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    points for products or other gift from the company.

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    Yeah, customers who purchase Colombia product can enter this program

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    and the community points with written money value products to

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    customer as an appreciate a privatization to the tactic is

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    the community influencer where they go ground for company and

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    brand promotional purpose.

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    The influencer should be strong and confident individuals to promote

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    and to be the brand ambassadors for the company and

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    their community.

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    And finally, conventional marketing is the consumer related magazines and

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    article efforts.

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    They can once or twice per year to make use

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    of the House Holdings holdings as this will increase visibility

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    and build stronger brand recall.

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    Commercial advertising, advertisement in television is also one of the

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    tricks of conventional marketing by bringing slice of the life

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    elements and characteristics to gain consumer heart.

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    Market segmentation.

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    Market segmentation means sex segregating potential has the most based

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    on four means specific groups which are geographic demographic behavior

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    and psychographic.

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    This will enable the company to further analyze and brought

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    their market targeting this segmentation study.

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    The 1st 1 is the geographic segmentation where Columbia covers

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    internationally in us Canada, uh Latin America and S.

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    C. A.

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    Pacific and also europe media is in Africa.

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    The company have their own share partners agents to study

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    on their local editors before starting up their business.

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    It is very sensitive touch to study on the local

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    customers as this will plan to promote their business based

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    on the customer culture and attitude.

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    Colombia also covers all easy and accessible places like malls

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    shopping complex and March to attack their customers.

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    Second is the demographic segmentation Colombia targets middle to upper

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    class, with medium affordable and expensive price range to kabul

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    and maintain the quality of the product, Keep standard of

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    the brand and also achieve target cells.

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    Colombia focuses on all range type Up to 50 years

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    old customer and sting and teenagers represent for fashion teachers

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    represent from fashion and adult focuses for auto an indoor

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    sport. Whereas now these people started to focus on maintaining

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    health quality Colombia product suits for windows like yoga and

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    meditation gym, zumba and many others but outdoor activities like

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    road cycling amount or rock climbing, jogging and running and

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    many others.

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    The third is the behavioral segmentation Colombia also focuses on

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    the weekend, the type of people as many working on

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    weekdays and they will spend quality time on weekend for

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    traveling and other activities like shopping, movies, dating.

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    They also target Explorer type of people who enjoy exploring

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    outside activities like jungle trekking, surfing, climbing and other hard

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    core activities.

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    Colombia's designs smooth, flexible and comfortable to wear and mostly

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    were used for traveling either domestically or internationally.

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    They also focus on digital shopping.

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    As nowadays we have come to an era where mostly

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    we shop on mobile over the net.

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    Thus, Colombia has their own platforms for online shopping.

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    Their product can be influenced to family or friends who

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    added with their style and design.

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    The last segmentation is the psychographic segmentation where there are

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    several type of psychographic segmentation which one of its uh

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    personality which white uh Colombia research on the customer's personality

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    through feedbacks and loyalty card program.

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    They keep the dear customer record to analyze that their

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    customers purchasing habit and openly received feedback that makes the

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    company to keep on growing success through developing and promoting

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    products that in need, developing products based on the customer's

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    personalities can have help in boosting sales.

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    Secondly, knowing customers lifestyle as their product, mainly based on

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    lifestyles and active out.

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    Where does Colombia manufacturers?

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    The products, especially focusing on the activities as discussed previously,

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    like for threat, running, climbing and other activities related.

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    Uh, They need special production with innovation and designs to

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    keep them at raging in Kabul.

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    Uh, they're the one base in cast.