Shrink the distance: The future of tomorrow’s technology, today - Brian Fanzo, iSocialFanz

Audio Transcript Auto-generated

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  you're gonna take to get your all right.

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  I think that's a little bit better.

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  I was actually talking to the new button.

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  It's a great way to start off talking about the

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  future of technology and stringing the distance because it really

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  leads into one of my biggest points is that the

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  only guarantee when you do something live or you try

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  new technology is that something will go wrong?

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  So when I kicked off talking the new button, we

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  got that out of the way from the very beginning.

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  And I'm excited because as we look at this current

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  environment and ah, lot of what has been presented already

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  at this event, we have to start imagining what that

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  future looks like.

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  And I'm excited because part of this imagination of the

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  future is that we get to create the future unlike

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  anyone else.

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  And so with that in mind, I'm gonna get started.

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  I don't know if you guys were ready, but let's

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  dio Well, that didn't work.

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  Let's try one more time.

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  Oh, there we go.

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  Alright. So I'm gonna be talking to you guys about

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  shrinking the distance and really, what does it mean for

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  us to come through and really pushed the envelope with

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  technology, social media, digital and even the future of virtual.

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  And it's got time to some of the things that

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  you guys have already heard throughout the presentation.

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  But really, when we start thinking about this and really,

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  where I wanna kind of go to begin with is

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  that we have to start looking at a new way

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  of presenting a new way of the future.

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  And one of the things that I think where we

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  can kind of put our minds at ease is that

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  we have to focus on reinventing the future, not repurpose

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  ing much like we have to do with virtual events.

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  It's not about repurpose ng something from offline to online.

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  Rather, it's how do we reinvent the experience and one

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  of the things that I think we often times have

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  a difficulty with, especially with the screen, especially with the

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  fact that we have These were all around the world.

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  Unfortunately, not all in the same place is that when

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  we're thinking about reinvention, oftentimes we try to bring the

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  offline limitations with us online, for example, why do we

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  have to have screens when we can have video cameras

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  and lighting and audio and allow ourselves to use things

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  like overlays, which you see that I'm using here, right?

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  So it's the idea is you know, I speaking about

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  60 events a year around the world on stages, and

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  I missed the stages.

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  But I think it's important to think about how do

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  we transform into the future.

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  How do we move things forward?

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  And where I think we can start is that we

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  have to leave offline limits stations offline.

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  And what I mean by that is, when you start

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  thinking about okay, what role does technology play?

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  What role does virtual play?

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  We have to look at the offline experience and remove

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  the mechanics, remove the mechanics of that offline experience and

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  focus on Lee on the experience itself.

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  What is it that we are delivering?

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  I've now done over 60 virtual events since March 30th,

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  and my world got flipped upside down, and one of

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  the things that I found really interesting in the virtual

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  space is that when we are open to reinventing what

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  this looks like, well, you get an event like this

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  one where we're thinking about different ways of bringing in

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  different teams on I Love Karina's, you know, concept of

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  not only were different teams doing different things, but they're

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  pushing different envelopes and trying different things as they go.

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  And so this to me has been something that's been

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  rooted in everything that I've done.

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  And so, um, as you might be able to see

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  here, I deployed cyber security tools to the Department of

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  Defense. I did three trips to Iraq for Afghanistan.

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  My goal was to deploy cyber security tools into these

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  different environments and then ultimately help the different branches of

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  military embrace this new technology.

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  And I was also in charge of what I believe

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  was the hardest collaboration job in the world.

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  My job is to get the Army to share cybersecurity

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  policies with the Navy, get the Air Force to share

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  with the Marine Corps, and it opened up my mind

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  to all kinds of things.

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  And then I left and went to the data center,

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  and I really went after my dream job, which was

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  a technology evangelist modeled after what guy Kawasaki had done

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  it. Apple.

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  And you know a lot of what I've done now

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  which you can see here in the corner is Ah,

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  five cameras set up in my environment and I'm really

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  trying Thio not only deliver new things but also push

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  the limits on where we can go with technology, where

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  we can go with the with everything that we're doing.

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  And I'm also a dad of three girls and so

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  I've learned things there.

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  And so for me, what happens?

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  Back in March, as we got shut down, I had

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  a lot of people come to me and said, Brian,

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  you must be so excited that everyone's going virtual and

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  digital on.

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  Everyone's moving online and I wasn't excited, of course, because

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  how can you be excited during a pandemic?

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  But even more importantly, that I've wanted people to find

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  the synergy between technology and humanity.

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  And there's one thing I've learned that if we force

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  people to change changes a lot harder to be adopted

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  changes a lot harder for us to see the possibilities.

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  And so throughout this presentation, that's my goal.

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  My goal is to get you to look at this

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  idea and say, How do we reinvent?

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  How do we repurpose?

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  But ultimately I want you to think about a new

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  mindset, a new possibility.

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  And we might have heard this, you know, in many

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  different talks where we talk about working smarter, not harder,

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  right? Like anyone can work, work hard.

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  But those that have found success have figured out the

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  balance of working smarter.

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  But interestingly enough, we don't talk about technology that way

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  because I believe part of the issue with how we

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  look at technology, how we look at social media, even

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  how we look at virtual is that we too often

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  look at technology for technology's sake rather than figuring out

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  how can we use technology smarter so that we can

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  do the things that we as humans do best.

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  And so, yes, we have lots of possibilities.

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  Yes, there's lots of things and ways that we can

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  truly engage and push the envelope.

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  But we do have to look at this and say,

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  What does this all mean?

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  How do we leave those limitations offline and even more

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  so how do we push this into a new environment

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  now? I'm a very optimistic, positive person, s even a

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  zey digital futurist.

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  But one of the things that I wanna think about

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  is that there are technology and automation that are doing

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  bad things, and, you know, there are users that are

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  up the things that you might not be positive, but

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  you can't prevent bad people from doing bad things.

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  And the hard truth that I learned a long time

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  ago is that you can't fix stupid.

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  And what I mean by that is the number one

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  failure. The number one security issue in the government and

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  companies is not, Ah for in a foreign country hacking

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  us. It's not the technology failing.

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  It's actually us, the human, the human, making a mistake,

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  either on purpose or without us knowing sharing a password

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  or doing something that way and so way oftentimes look

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  at technology or new things.

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  And we only focus on the bad stuff.

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  And I would I would make the argument that every

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  innovation has the ability to do something for, you know,

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  for bad, or can do something toe hurt others.

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  But if we focus more on the possibilities, they use

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  cases. What is possible in the things that we're doing?

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  I believe we can push this forward right, and so

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  you can't stop the rate of change or unplug life.

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  But the question we must ask ourselves, and this is

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  what I hope everyone that's watching here live.

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  I do see your chat questions.

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  Your shot up there is tech, social, media, digital, making

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  the world a bad place.

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  Do you feel that tech is made and social media

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  and digital is making a bad place?

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  Or is technology digital social exposing?

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  The fact there's been bad people doing bad things for

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  far too long and been getting away with it?

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  And this is where I think we are in an

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  intersection as a world, as a culture where we look

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  at technology and innovation because we have two options right

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  now, we can decide toe blame technology, blame ticktock for

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  for things that that's going on there or explain Oh

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  my goodness, it's virtual.

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  You know, it's these virtual platforms that are the problem.

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  Or we can realize that we need to fix ourselves

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  that we have to be the ones that make the

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  change. We have to be the ones that fix what

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  we dio, and then we can allow technology, digital and

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  social to really push us to a new possibility.

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  Allow us to do things that we never imagined before.

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  And so this is where I think that mindset must

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  shift. And this is something that's important to me.

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  But it's also something that I factored in with my

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  daughters. And I might have mentioned I'm a dad of

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  three girls.

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  I'm a proud dad of three girls on this is

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  there. I had them make an an emoji.

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  So they each have their an emoji.

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  We have Ah, my Logan, my six year old on

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  the far side.

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  There I have Kinsley, my nine year old in the

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  middle, and then my 10 year old right here next

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  to me.

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  Chloe. And so what I'm gonna do for this part

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  of the presentation is I would love you guys toe

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  help me tell the last story that I'm gonna tell.

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  And so the three different pieces that I'm gonna talk

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  about here is my youngest daughter talks a lot about

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  Netflix and all the ideas that she can watch anything

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  she wants anywhere she wants.

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  And I want to relate what that means.

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  What does this on demand world mean?

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  How does this all work in our current environment and

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  So the first story that if you pick Logan, will

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  be about how does how do we have to rethink

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  what this on demand world looks like?

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  The second story is eyes really about my middle daughter,

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  who's, of course, actually in the other room because we

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  had a ah little curveball thrown at us last night

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  with a family emergency on DSO there.

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  She's virtual learning right now in her environment, and virtual

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  learning is not easy.

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  And if you are a virtual parents and you have

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  a kid at home while you're also working, I tip

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  my hat to you.

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  It is not an easy job to be a teacher,

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  a principal, ah, parent, and do your actual job.

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  But one of the things that we have to look

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  at, and one of the things that we have to

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  think about in this is what?

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  How can we set up our environment for success?

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  And so I'm gonna talk a little bit about my

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  middle daughter and what she said, and then the last

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  one here is what my oldest has found out.

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  Well, with this green screen behind me and really the

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  magic that is technology and video communication.

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  And so, while we're in the chat, I would love

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  to see those that are watching here live.

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  I want you to decide if you want Thio, we're

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  gonna Here we go.

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  We're gonna go.

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  We're gonna go a B or C.

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  So we're gonna dio a for Logan, which was talking

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  about the example for Netflix or what this on demand

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  world means we're gonna do be which will be the

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  story. About what?

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  My what?

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  We're learning about creating a virtual learning environment at home

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  and then see, what is this new possibility around us

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  that we have at our disposal, thanks to video and

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  technology and everything that's out there so that that, to

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  me, is something that we have to kind of think

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  about and, you know, really pushed the envelope on.

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  So hopefully you guys will pick.

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  I will look at the chat.

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  I see a couple of votes for a that air

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  coming through there.

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  So we have a, uh you know, the youngest always

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  gets that right.

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  I'm the oldest.

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  I'm the oldest of three boys, so we have a

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  whole bunch of A's.

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  And really, what?

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  This on demand world looks a lot.

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  I do see some bees.

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  Look at that.

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  I love it.

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  Keep that engagement going.

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  All right, I'm gonna see all Keep those comments coming.

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  We do have some seeds coming in.

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  Oh, Chloe is coming in strong.

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  It's probably funny.

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  My daughters are on the other side of the house.

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  They probably can hear me talking about them.

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  Eso I'm gonna I'm gonna That's the question.

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  That's the story I Mattel at the very end of

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  my presentation.

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  So that's the That's the hook to keep you around

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  to see which one of those stories I actually talk

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  about. So as we look at this and this is

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  something that with my kids and as we look at

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  the future, one of the things that we look at

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  is we have to look at our shifting our mindset

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  to change our perspective.

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  I think for too often when we look at technology

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  or social media or digital, we try to change our

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  perspective of the future.

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  How what does the world look like with these kids

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  that are all you know, stuck in their phones And,

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  you know, I wish we could go back to the

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  days of the pager.

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  Yes, this is a pager.

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  Uh, I call myself a pager wearing millennial because I

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  was born in 1981.

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  I did have a pager in school.

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  I know what a pager is because most people assume

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  millennials were born on on their iPhone or born on

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  social media.

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  But no, I did have a pager, but one of

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  things that I think we have to look at and

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  how we have to approach these new possibilities is we

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  have the first focus on shifting our mindset before we

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  can have a fresh perspective to see what is possible

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  with technology and innovation.

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  And so this comes down to what I call the

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  three t's trust, training and technology the three teas that

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  I believe are the most important for us, looking at

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  an innovation, looking at technology and really trying to push

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  things to a new level.

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  And now, interestingly or not, this might not sound mind

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  blowing like Okay, Brian, trust training and technology.

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  But what I wanted to tell you is that it's

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  actually the order of these three.

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  That is the most important.

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  When I was deploying cyber security tools in Iraq and

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  Afghanistan, or in Japan and Korea or one of the

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  54 countries I did in four years.

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  One of the biggest things about it was Brian.

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  How do we get somebody to to embrace something new

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  that they have no choice in?

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  But we need their cooperation to be successful.

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  Has anybody else had that those that were right.

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  We've all had that part where we realized that we

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  have to think differently.

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  We have to change the way we're doing things, but

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  oftentimes we're pushing against someone that is pushing us back

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  or were we have people that that don't want to

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  adapt. And I will tell you most of the innovation

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  and technology.

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  Frustration comes in not in the technology failing, not in

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  innovation, not holding up to what it should be.

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  But it's actually our strategy on presenting innovation and technology

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  to those that we want to embrace it.

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  And so the first T, which is trust.

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  And when I talk about trust when it comes to

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  adoption and shrinking the distance, it's more than just trusting,

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  having a trusting culture, right, And remember, just because you

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  let everybody work from home doesn't mean you have a

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  great culture.

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  It's really that universal trust, and part of the thing

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  with trust has to be do trust.

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  Do people trust the people in the decision making process

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  to select the right innovation and know what makes the

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  most sense?

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  Does our community trust that there is a plan to

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  be successful with using this technology or using this innovation?

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  And then is there a process for us to continue

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  to evolve?

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  Because one of the things that I learned, especially in

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  the cloud computing world I was a technology evangelist with

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  a data center company, and we're helping companies move into

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  the cloud.

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  I know it sounds super sexy.

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  I know, right?

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  But what one of the things that we found was

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  that people would understand what's going on, but they because

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  we live in this cloud computing world, people would assume

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  that technology could fix everything.

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  And I'm guessing a lot of people that are watching

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  now, right?

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  We've we've downloaded an app or a piece of software

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  and my favorite is collaboration, Right?

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  Well, we'll install slack and will deploy it to our

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  whole team, and we're like, OK, everyone needs to collaborate

• 16:08 - 16:10

  everyone needs to share and all of a sudden we

• 16:10 - 16:14

  realized like nobody's collaborating and sharing and what do we

• 16:14 - 16:17

  do, what we do in that scenario, we blame the

• 16:17 - 16:19

  technology like you know, what slack is the problem.

• 16:19 - 16:22

  Let's remove slack and let's add a new technology because

• 16:23 - 16:25

  we can just download it like let's just download and

• 16:25 - 16:25

  install it.

• 16:26 - 16:28

  Well, now we're using Google Classroom, and now we're using

• 16:29 - 16:31

  Google Classroom and we're having the same problem and probably

• 16:31 - 16:33

  we do it the same thing again, like it's these

• 16:34 - 16:34

  technology. It zoom.

• 16:35 - 16:38

  It's the okay that Tze installed something new right and

• 16:38 - 16:39

  we install the third piece of technology.

• 16:40 - 16:43

  It's not usually until then that we have the ah

• 16:43 - 16:47

  ha moment that it's not the common variable isn't actually

• 16:48 - 16:48

  the technology.

• 16:49 - 16:51

  It's the way that we're going about deploying it.

• 16:52 - 16:54

  And we haven't built that trust not only with our

• 16:54 - 16:57

  organization, but we haven't built the trust to be able

• 16:57 - 16:59

  to adapt scale and implement.

• 17:00 - 17:03

  The second T is training and training.

• 17:04 - 17:06

  I think is an interesting one because it's probably the

• 17:06 - 17:09

  most important, but also probably the least funded one of

• 17:10 - 17:10

  this entire environment.

• 17:11 - 17:12

  And when I say training.

• 17:12 - 17:13

  Here's the thing where I want us to remember.

• 17:14 - 17:17

  We do not need to be training the blocking and

• 17:17 - 17:20

  tackling and the buttons that we need to click because

• 17:20 - 17:21

  I don't know about you guys.

• 17:21 - 17:24

  But I went to YouTube University for just about everything

• 17:24 - 17:26

  in my environment, just about everything, right?

• 17:26 - 17:28

  So I don't I'm not very good with cars, but

• 17:28 - 17:30

  I love I'm a Jeep Wrangler driver.

• 17:30 - 17:32

  I love my Jeep, but I needed to change the

• 17:33 - 17:33

  power steering pump.

• 17:34 - 17:36

  I cannot do anything in cars, but I watched a

• 17:36 - 17:38

  YouTube video and was able to change the power steering

• 17:39 - 17:41

  pump. And so the idea that we're living in a

• 17:41 - 17:45

  time that we can learn anything, any, anywhere, it doesn't

• 17:45 - 17:47

  mean that we need less training.

• 17:47 - 17:50

  It actually means we need to change what we're training

• 17:51 - 17:52

  on and how we're training.

• 17:52 - 17:54

  And so some of the key things that I worked

• 17:54 - 17:56

  with with groups is that we have to create an

• 17:56 - 17:59

  environment that allows us to test, tweak and repeat.

• 18:00 - 18:02

  Another piece of this is that we need to create

• 18:02 - 18:04

  swim lanes, not rules.

• 18:04 - 18:06

  We don't need to create rules on what people can

• 18:06 - 18:09

  dio rather we need to create swim lanes and what

• 18:09 - 18:11

  I mean by swim lane like a swim lane in

• 18:11 - 18:11

  the pool.

• 18:12 - 18:14

  We have to give people the freedom to try different

• 18:15 - 18:16

  things, but we still have to give them boundaries.

• 18:17 - 18:20

  Because if you just tell somebody, use this technology for

• 18:20 - 18:20

  anything you want.

• 18:21 - 18:21

  What happens?

• 18:22 - 18:23

  We freeze were like lock.

• 18:24 - 18:25

  I don't know where to start.

• 18:25 - 18:26

  What is this all about?

• 18:27 - 18:29

  But if we are able to think about this differently

• 18:30 - 18:32

  and we give someone the scribblings, we tell them This

• 18:32 - 18:34

  is what you can't dio these air some ideas of

• 18:34 - 18:35

  what I want you to dio.

• 18:36 - 18:36

  These are some things.

• 18:36 - 18:36

  You stay away.

• 18:37 - 18:39

  It allows that creativity and freedom.

• 18:40 - 18:43

  Third one, there's document and iterate and iterate in the

• 18:43 - 18:45

  sense of nothing is actually complete.

• 18:45 - 18:47

  I usually have to rules when it comes to this,

• 18:48 - 18:50

  and the first one is that perfection is a fairy

• 18:50 - 18:53

  tale on the second one is that control is an

• 18:53 - 18:57

  illusion. You can't control what happens outside of yourself, and

• 18:57 - 18:59

  you have to kind of embrace that and then the

• 18:59 - 19:00

  last one, and I love that.

• 19:00 - 19:02

  Karina said this during the opening remarks.

• 19:03 - 19:05

  She said you don't know what you don't know and

• 19:05 - 19:06

  you have to figure it out.

• 19:06 - 19:08

  And the only way we're gonna know what we don't

• 19:09 - 19:11

  know and be able to innovate and try new things

• 19:12 - 19:14

  in this new environment is if we're willing to try

• 19:15 - 19:17

  it. And if it works, we can lean into it.

• 19:17 - 19:19

  If it doesn't work well now we need to re

• 19:19 - 19:20

  examine what that means.

• 19:20 - 19:22

  And so that's the second T, which is training.

• 19:22 - 19:23

  And then the third one is the technology.

• 19:24 - 19:27

  And I loved the landing page and the introduction here

• 19:28 - 19:30

  at Planet Imex because it's very creative.

• 19:31 - 19:33

  It's very, you know, it's really down to Earth, but

• 19:33 - 19:36

  it's also it has the instructions for us to not

• 19:36 - 19:36

  be overwhelmed.

• 19:37 - 19:40

  You know, I'm a big fan of artificial intelligence, augmented

• 19:41 - 19:42

  reality and virtual reality.

• 19:42 - 19:45

  But one of the big problems with those technologies is

• 19:45 - 19:47

  that they're the adoption curve is too hard.

• 19:47 - 19:48

  We don't know where to start.

• 19:49 - 19:49

  So I need the gear.

• 19:50 - 19:51

  What technology do I need?

• 19:51 - 19:52

  So I need to do I need to put a

• 19:52 - 19:55

  headset on, like, where does this all go?

• 19:55 - 19:56

  Right? Like how?

• 19:56 - 19:57

  Who has this?

• 19:57 - 19:59

  Who doesn't And so one of the things we have

• 19:59 - 20:02

  to think about when it comes to this technology is

• 20:02 - 20:04

  that how are we educating people?

• 20:05 - 20:06

  And I thought this was great on the landing page

• 20:06 - 20:08

  here for planet Imex, there was a plus sign.

• 20:09 - 20:11

  If you guys saw, which allowed us to know that

• 20:11 - 20:13

  there was some kind of action there, there was words

• 20:13 - 20:16

  above the actual different pieces that you could click.

• 20:17 - 20:18

  It would pop up and tell us that you could

• 20:18 - 20:20

  move your mouse and you could move things around.

• 20:21 - 20:23

  All of these things are extremely important when it comes

• 20:23 - 20:26

  to you technology, because I think we too often think

• 20:26 - 20:29

  okay, just because we can download it and install it

• 20:29 - 20:30

  means it should work.

• 20:31 - 20:34

  But here's my argument is that if you haven't built

• 20:34 - 20:37

  trust, trust in the process, trusting your people and you

• 20:38 - 20:40

  don't have a process to train people to roll with

• 20:40 - 20:43

  the punches and to adapt and to learn things new

• 20:44 - 20:47

  and be creative, it doesn't matter what technology you have.

• 20:48 - 20:50

  That technology will never solve the problems you need or

• 20:51 - 20:53

  push to do the things that you are hoping it

• 20:53 - 20:53

  to do.

• 20:53 - 20:55

  And so where I want us to think is okay.

• 20:56 - 20:58

  If my mindset is open that I need to be

• 20:59 - 21:04

  able to build trust, training and technology, right?

• 21:04 - 21:06

  Trust, training and technology being so important.

• 21:07 - 21:08

  Well, now what does that mean?

• 21:08 - 21:09

  How do I get this new perspective?

• 21:10 - 21:11

  How do I push this into new ways?

• 21:11 - 21:15

  And so I believe we can shift this perspective by

• 21:15 - 21:17

  looking at it and saying not how can I do

• 21:18 - 21:18

  what we used to do?

• 21:19 - 21:20

  But what are the new experiences?

• 21:21 - 21:23

  The new possibilities, the new limitations.

• 21:25 - 21:26

  But also what can I do?

• 21:27 - 21:29

  Knew that that can really solve a problem.

• 21:29 - 21:32

  Because if you think about it, uber and Lyft did

• 21:32 - 21:35

  not invent the idea of calling a car a car

• 21:35 - 21:36

  coming to pick you up.

• 21:37 - 21:38

  What they did was they simplified it.

• 21:39 - 21:40

  They gave us mobile for me when I was traveling

• 21:41 - 21:43

  up into 76 countries on when I was working with

• 21:44 - 21:47

  the government assumes we were able tohave shared rides and

• 21:47 - 21:50

  my receipts will be able to be tracked, sent directly

• 21:50 - 21:51

  to my boss.

• 21:51 - 21:54

  And also, from a security perspective, my, my company could

• 21:55 - 21:57

  no where I was taking my rides in foreign countries.

• 21:58 - 22:02

  My ability to navigate my freedom, to explore my ability

• 22:02 - 22:04

  to travel to countries that maybe I had never would

• 22:04 - 22:06

  have thought I would have been like Saudi Arabia.

• 22:07 - 22:09

  Kuwait? Uh, I've been to every country in the Middle

• 22:10 - 22:12

  East. There's the which is my favorite region in the

• 22:12 - 22:13

  world there.

• 22:14 - 22:16

  It's the idea that we have to be open toe

• 22:16 - 22:16

  what's possible?

• 22:17 - 22:20

  The idea that we can open our mind to What's

• 22:20 - 22:21

  the creative options?

• 22:22 - 22:24

  And so where I look at this is, I believe

• 22:25 - 22:28

  limitations inspire creativity.

• 22:29 - 22:31

  So when we forced the work from home, and I

• 22:31 - 22:33

  know for many of us in March, no, I lost

• 22:34 - 22:37

  18 speaking gigs and all six of my full time

• 22:37 - 22:39

  clients back in that first week of March, March 10th

• 22:40 - 22:43

  of March 18th, and it was frustrating and upsetting and

• 22:43 - 22:47

  disruptive, but those that were able to adapt those that

• 22:47 - 22:50

  were able to try new things, we were able to

• 22:50 - 22:52

  look at it and say, Okay, I understand that this

• 22:52 - 22:54

  isn't normal and I don't know how long it's gonna

• 22:54 - 22:54

  go on.

• 22:55 - 22:58

  But I do believe that I can try new things

• 22:58 - 23:01

  and I could explore, because the part of the issue

• 23:01 - 23:04

  that we have with technology and innovation is that we're

• 23:04 - 23:06

  not We're not willing to try.

• 23:07 - 23:09

  We're not willing to open because most of the time

• 23:09 - 23:12

  we will not adopt to something new until we're able

• 23:13 - 23:13

  to push something different.

• 23:14 - 23:15

  So where I want you to think about this is

• 23:16 - 23:16

  how do we shift that perspective?

• 23:17 - 23:19

  How do we push this to a new level?

• 23:20 - 23:22

  How do we adopt in a new way that we

• 23:22 - 23:23

  really never have before?

• 23:23 - 23:25

  And so I think, you know, as I look at

• 23:25 - 23:27

  this as we kind of pull this all into one

• 23:28 - 23:30

  thing, we also have to think about this in this

• 23:30 - 23:30

  new virtual environment.

• 23:31 - 23:33

  And so what I will tell you is that with

• 23:33 - 23:37

  the idea of limitations, inspiring creativity, these air my four

• 23:37 - 23:40

  things that I believe that we have toe kind of

• 23:40 - 23:42

  look at and adopt and that is we have to

• 23:42 - 23:43

  define success.

• 23:44 - 23:46

  We have to track our goals, we have to celebrate

• 23:47 - 23:50

  winds. And then this is maybe my favorite one right

• 23:50 - 23:52

  here. We need a screenshot awesomeness.

• 23:53 - 23:55

  And what I mean by that is every time something

• 23:55 - 23:58

  good happens when you're trying something new, take a screenshot

• 23:59 - 24:00

  of it documented Because here's what happens.

• 24:01 - 24:05

  We too often spend all of our time upset or

• 24:05 - 24:07

  dwelling on the bad things that happened or what possibly

• 24:08 - 24:11

  could go wrong and not a tough time celebrating our

• 24:11 - 24:14

  winds or documenting what as good that has happened.

• 24:15 - 24:17

  And so when you screenshot the good things that are

• 24:17 - 24:20

  happening, you're able to go there and document that and

• 24:20 - 24:22

  really embrace that as we move forward.

• 24:23 - 24:23

  All right.

• 24:23 - 24:25

  So I I promise you, guys, before we jump into

• 24:25 - 24:28

  the questions, I promise you guys, um that we I

• 24:28 - 24:33

  have my three daughters, uh, here and I believe a

• 24:34 - 24:37

  one which was the on demand concept, right?

• 24:37 - 24:41

  This idea of the on demand world and really, what

• 24:41 - 24:42

  does this all mean now?

• 24:43 - 24:45

  And the place I will start with this is that

• 24:47 - 24:48

  Here's the thing we have to think about.

• 24:49 - 24:49

  And I was raised.

• 24:50 - 24:52

  My, my, my my dad raised me and my mom

• 24:53 - 24:56

  that good people are doing good things, and you need

• 24:57 - 24:58

  to let your work do the talking for you.

• 24:59 - 25:02

  And there is a power in the handshake, and it's

• 25:02 - 25:05

  important to embrace who you are and be proud off

• 25:06 - 25:06

  what you're all about.

• 25:08 - 25:09

  Here's the scary part.

• 25:09 - 25:10

  All of that is true.

• 25:10 - 25:11

  Except for the first part.

• 25:12 - 25:15

  If you are waiting and letting your work do the

• 25:15 - 25:18

  talking for you, you're gonna be drowned out by the

• 25:18 - 25:22

  noise of social media, video technology and everything else that's

• 25:22 - 25:23

  going around.

• 25:23 - 25:27

  It is upto us to tell our story to put

• 25:27 - 25:28

  ourselves out there.

• 25:28 - 25:31

  I firmly believe there are a amazing amount of people

• 25:32 - 25:35

  that are great people doing great things, but right now

• 25:35 - 25:37

  they're drowned out by the bad news.

• 25:38 - 25:41

  The fake news, the Corona news, the drama.

• 25:42 - 25:43

  I live in DC Washington D.

• 25:43 - 25:45

  C. The drama here in Washington, D.

• 25:45 - 25:46

  C for us in United States.

• 25:47 - 25:50

  But if we shift our focus and focus more on

• 25:50 - 25:53

  the good people doing good things, you'd be amazed of

• 25:53 - 25:53

  what's possible.

• 25:54 - 25:55

  And so when I looked at my I was talking

• 25:55 - 25:58

  to my youngest daughter, Logan, about all of these things

• 25:58 - 26:00

  and this idea of Daddy, why are you sharing this

• 26:00 - 26:01

  on social media?

• 26:02 - 26:03

  But then, at the same time, she would say, Well,

• 26:03 - 26:06

  how do these people get on YouTube and how all

• 26:06 - 26:08

  the people that are there, the piece that I want

• 26:08 - 26:11

  to kind of tie this in for everyone that is

• 26:11 - 26:13

  watching. And I think this will kind of wrap a

• 26:13 - 26:15

  bow on this entire concept.

• 26:15 - 26:18

  Is that where we're at right now?

• 26:19 - 26:21

  Is that nothing we do know?

• 26:21 - 26:24

  Virtual experience will replace the offline experience.

• 26:25 - 26:28

  No social media, no strategy will replace a handshake.

• 26:29 - 26:30

  A handshake will always differ.

• 26:31 - 26:36

  Beat a social media offline events and offline meetings will

• 26:36 - 26:38

  always be superior than a virtual event.

• 26:38 - 26:42

  But if we're willing, willing to re imagine what's possible,

• 26:43 - 26:48

  reinvent using the 360 degree environments around us, we have

• 26:48 - 26:51

  the ability to create new experiences, or what I like

• 26:52 - 26:53

  to say when it comes to social media and digital

• 26:54 - 26:57

  is it gives us the opportunity to not replace the

• 26:57 - 27:01

  handshake but turn handshakes in the hugs and selfies.

• 27:01 - 27:03

  And what I mean by that is when we connect

• 27:04 - 27:07

  when we share our stories, when we understand that technology

• 27:07 - 27:10

  does not fix people problems, we must fix the fix.

• 27:11 - 27:14

  The people problems first and then technology will help us

• 27:14 - 27:15

  scale, help us adapt.

• 27:16 - 27:17

  That is where the magic happens.

• 27:17 - 27:18

  That is how we push forward.

• 27:19 - 27:22

  And ultimately that is where I believe we shrink the

• 27:22 - 27:25

  distance between us and those around us.

• 27:25 - 27:28

  We should not be limited by where we are or

• 27:29 - 27:30

  the screens in front of us.

• 27:30 - 27:33

  Rather, we should figure out ways to extend these so

• 27:34 - 27:35

  that we can focus on what we're good at.

• 27:36 - 27:39

  Allowed technology to do the things that well that we

• 27:39 - 27:40

  can only dream of.

• 27:40 - 27:41

  Great session.

• 27:41 - 27:42

  Brian. Thank you very much.

• 27:44 - 27:47

  My main emotion Listening to you was embarrassment that the

• 27:48 - 27:51

  precession communication that you and I did I was tying

• 27:52 - 27:54

  a note onto a pigeon and sending it to you.

• 27:54 - 27:59

  I'm not particularly technical, but the great thing is that

• 28:00 - 28:03

  our audience are You've got the perfect audience here off

• 28:03 - 28:06

  event professionals, people who are grappling They've got a big

• 28:06 - 28:09

  challenge in their world at the moment because we want

• 28:10 - 28:10

  to meet is an industry.

• 28:13 - 28:15

  I work in this area face to face human interaction,

• 28:16 - 28:16

  face to face.

• 28:17 - 28:18

  It powers this industry.

• 28:19 - 28:21

  It's the meetings and events, industry technology.

• 28:22 - 28:23

  Thank goodness it exists.

• 28:23 - 28:27

  It's allowing to extend what where live experiences.

• 28:28 - 28:31

  But right now it is the experience as you are

• 28:31 - 28:33

  showing us right now, but they will have lots of

• 28:33 - 28:37

  questions and already have got lots of questions about using

• 28:37 - 28:40

  technology within the business events world.

• 28:41 - 28:43

  So I'm gonna quickly do a call out to people

• 28:43 - 28:47

  watching. Please get your questions not by the live chat,

• 28:47 - 28:50

  but by the Q and A section and slide over

• 28:50 - 28:52

  in the blue, the blue tab.

• 28:53 - 28:54

  Please put your questions through.

• 28:54 - 28:58

  I'll see them to my rights on your comment that

• 28:58 - 29:00

  you kind of kicked off with because it shouldn't be

• 29:00 - 29:02

  embarrassment. And I think that's the one of the things

• 29:02 - 29:03

  that's interesting is.

• 29:03 - 29:06

  And the reason is, is that for the last 10

• 29:06 - 29:08

  years, there's a reason that Virtual has not had an

• 29:08 - 29:10

  impact on the meetings and conference industry.

• 29:11 - 29:14

  Right, Because we've been, we haven't really given it the

• 29:14 - 29:18

  attention, the love, the focus, the priority, the financial ideas.

• 29:19 - 29:21

  And so when I look at a lot of this,

• 29:21 - 29:23

  it's not as much of we've been doing things wrong

• 29:24 - 29:26

  or we haven't been open enough up until now.

• 29:27 - 29:28

  It's now that we are here.

• 29:29 - 29:31

  How can we leverage all the experience that we have

• 29:32 - 29:33

  to look at these new possibilities?

• 29:34 - 29:35

  Right? I think this is kind of that beauty of

• 29:36 - 29:36

  of what?

• 29:37 - 29:40

  Your what your comments said, was that when we think

• 29:40 - 29:43

  about what's possible, we can't look at it and say,

• 29:43 - 29:46

  I had to be wrong to be able to embrace

• 29:46 - 29:46

  something new.

• 29:47 - 29:50

  Rather, what did we do that was so great that

• 29:51 - 29:53

  we can now do even better, thanks to technology.

• 29:54 - 29:56

  And this is where I love like I mean, I've

• 29:56 - 29:59

  worked with some really boring brands and helping them tell

• 29:59 - 30:00

  stories and put things out there.

• 30:01 - 30:03

  But when it comes to events and meetings and speakers

• 30:04 - 30:06

  and production teams, they love what they're doing.

• 30:07 - 30:09

  And so for me, a lot of this isn't Hey,

• 30:09 - 30:11

  you have tow throw away everything you've done or you

• 30:12 - 30:12

  need to.

• 30:12 - 30:13

  You know, What the hell have you been doing the

• 30:13 - 30:14

  last 10 years?

• 30:14 - 30:17

  It's okay, Let's let's identify all the great things you've

• 30:17 - 30:20

  been doing, strip away the mechanics and then figure out

• 30:20 - 30:21

  the role technology plays.

• 30:22 - 30:23

  And so I feel you on that.

• 30:23 - 30:24

  I understand that.

• 30:24 - 30:26

  But I also believe we're at a point now where

• 30:27 - 30:28

  the possibilities are endless.

• 30:28 - 30:33

  If we're willing to invest the time that makes complete

• 30:33 - 30:36

  sense, I think I'll try and summarize the two or

• 30:37 - 30:38

  three of the questions a lot of it's about adoption.

• 30:39 - 30:39

  You mentioned yourself.

• 30:40 - 30:43

  The adoption curve is low and meeting professionals off the

• 30:43 - 30:46

  planners. You know, the busy people There's so much on

• 30:46 - 30:47

  their plates.

• 30:47 - 30:50

  They need to be specialists in so many different areas.

• 30:51 - 30:53

  And, of course, they bring in suppliers from a V

• 30:53 - 30:55

  and techno technological companies to do that.

• 30:56 - 30:58

  But you mentioned the adoption rates low, and I think

• 30:58 - 31:02

  there is a feeling within the industry the people I

• 31:02 - 31:07

  speak thio, that it's daunting because it's not always been

• 31:07 - 31:08

  done the best way.

• 31:08 - 31:11

  But the way conferences and business events have been created

• 31:12 - 31:15

  traditionally has been relatively same for 20 years.

• 31:16 - 31:19

  No, that's not a positive keynote speaker Breakout, keynote speaker

• 31:19 - 31:22

  lunch, you know, on the industry itself knows that that

• 31:22 - 31:24

  isn't the future, really.

• 31:24 - 31:28

  But then, just how to change being in a innovative

• 31:29 - 31:32

  adopting these all these new ideas at this time.

• 31:32 - 31:35

  It's been seven months since covert, and there's so many

• 31:35 - 31:38

  options, and I think from the questions I'm seeing, there's

• 31:38 - 31:40

  there's there's a worry about that, Brian.

• 31:40 - 31:43

  I think there's a there's people are intimidated by that,

• 31:44 - 31:45

  and I think one of the things that is good

• 31:45 - 31:48

  to remember in this arena is that because the adoption

• 31:49 - 31:52

  curve is lower doesn't mean it's easier to implement.

• 31:52 - 31:55

  And it's almost like this idea of like because everyone

• 31:55 - 31:58

  has a phone and can create video when we've seen

• 31:58 - 31:59

  Facebook live.

• 31:59 - 32:01

  If you've seen the face, I mean the I love

• 32:01 - 32:04

  the power of live video is that anyone can go

• 32:04 - 32:06

  live. The reason most live video sucks.

• 32:07 - 32:10

  Sorry it's true is that anyone can go live right,

• 32:11 - 32:13

  and it's It's very much like that idea where we

• 32:13 - 32:15

  have to look at it and say, How do we

• 32:15 - 32:18

  reframe this entire perspective so that we can adopt?

• 32:19 - 32:20

  And I will use a quote from one of my

• 32:21 - 32:21

  favorite movies?

• 32:21 - 32:24

  What about Bob with Bill Murray?

• 32:24 - 32:26

  If those that have seen it, it's baby steps, right?

• 32:27 - 32:29

  I think we too often that this was something that

• 32:29 - 32:30

  in the government and I use.

• 32:30 - 32:30

  This is a great example.

• 32:31 - 32:34

  We were securing machines inside of the Pentagon here in

• 32:34 - 32:34

  Washington, D.

• 32:35 - 32:36

  C. And one of the things that we were we

• 32:37 - 32:37

  were working on was okay.

• 32:38 - 32:40

  We have a six character password and we need to

• 32:40 - 32:43

  fix the password and so much like everything we're like,

• 32:43 - 32:44

  Oh, we need to change everything.

• 32:44 - 32:47

  So we created a a 30 character password with no

• 32:48 - 32:48

  word that was in the dictionary.

• 32:49 - 32:50

  No. Three letters together.

• 32:50 - 32:52

  It had to be numbers, letters and characters, and we

• 32:53 - 32:55

  deployed this 30 character password and the funny thing about

• 32:56 - 32:59

  it. Waas We were less secure with that 30 character

• 32:59 - 33:02

  password than we were with the actual six character password.

• 33:03 - 33:03

  And why is that?

• 33:05 - 33:09

  Because everyone, the password was too complex, that people wrote

• 33:09 - 33:11

  it down on a sticky note and put it underneath

• 33:11 - 33:11

  their keyboard.

• 33:12 - 33:14

  And so all of a sudden, this idea of going

• 33:15 - 33:18

  all in and forcing drastic change actually made things worse,

• 33:19 - 33:19

  not better.

• 33:20 - 33:22

  And so that's where I think we as a you

• 33:22 - 33:24

  know, especially in the event and management for me.

• 33:24 - 33:25

  I love it for me.

• 33:25 - 33:28

  Speaking in such a amazing opportunity, I like to say

• 33:28 - 33:30

  my mom likes to say I was born talking and

• 33:31 - 33:33

  I always talk fast, but I think when we look

• 33:33 - 33:35

  at where we're at, there was the early you know,

• 33:35 - 33:38

  Let's say, up until June, we were still trying to

• 33:38 - 33:38

  figure out what all this meant.

• 33:39 - 33:41

  We were treating virtual much like a Band Aid like

• 33:42 - 33:44

  Let's just keep doing this until we get the events

• 33:44 - 33:45

  back in the fall or so we can travel.

• 33:46 - 33:48

  And I think where we look at all of this

• 33:48 - 33:52

  is that okay, let's not Let's not let's not fault

• 33:52 - 33:55

  us for the first four months of treading water and

• 33:55 - 33:57

  just throwing things at the wall and figuring out what

• 33:58 - 33:59

  sticks. But let's look at our strategy.

• 34:00 - 34:01

  I said this earlier, and I think this might be

• 34:02 - 34:03

  one that I glossed over a little bit.

• 34:04 - 34:09

  We must define success first before we deploy any technology,

• 34:09 - 34:11

  because here's the funny thing about technology.

• 34:12 - 34:15

  If you don't decide what success is like, what your

• 34:15 - 34:18

  vision of success is before you do you deploy the

• 34:18 - 34:22

  technology. You actually let the technology to decide what successes

• 34:22 - 34:23

  on. That's not a good thing.

• 34:24 - 34:25

  And so one of the things that mistakes and one

• 34:25 - 34:27

  of things I think we can make in this industry

• 34:27 - 34:28

  is it's not about okay.

• 34:29 - 34:29

  I need to go virtual.

• 34:30 - 34:30

  I need to do this.

• 34:30 - 34:33

  It's why am I going virtual What is the experience

• 34:33 - 34:35

  like like do I have one of the things I

• 34:35 - 34:38

  like? to say is How can we reinvent every aspect,

• 34:38 - 34:40

  right? Like does it need to be multiple days in

• 34:40 - 34:41

  the same week?

• 34:41 - 34:43

  Doesn't need to be multiple hours in the same day.

• 34:43 - 34:45

  What is the role of an M.

• 34:45 - 34:46

  C. What is the role of production?

• 34:47 - 34:48

  You know, I love that that was part of the

• 34:48 - 34:51

  conversation earlier that we're figuring out, like the importance of

• 34:51 - 34:55

  video importance of great audio, you know, having good WiFi

• 34:55 - 34:57

  connections. And so these are things that I think we

• 34:57 - 34:58

  have to look at.

• 34:58 - 35:00

  But I do believe it's about baby steps forward and

• 35:01 - 35:03

  understanding that if you're trying to fix it all or

• 35:04 - 35:05

  go, virtual is gonna solve everything.

• 35:07 - 35:07

  You're gonna fail miserably.

• 35:08 - 35:09

  But if you're willing to take the steps to find

• 35:10 - 35:13

  success, map out the goals that you believe that you

• 35:13 - 35:16

  want to accomplish and then find the technology and strategy

• 35:17 - 35:19

  that makes the most sense, I believe that's where we

• 35:19 - 35:19

  continue to iterate.

• 35:20 - 35:22

  We continue to test and well, we get to try

• 35:22 - 35:24

  new things and create new possibilities.

• 35:25 - 35:26

  Fantastic. Okay.

• 35:26 - 35:27

  Thank you.

• 35:27 - 35:27

  Thank you, Brian.

• 35:27 - 35:30

  Ah, lot of the things I took myself in notes

• 35:30 - 35:30

  was about mindset.

• 35:31 - 35:33

  Yeah, mental.

• 35:34 - 35:36

  I wanna get practical, Brian, you have obviously don't have

• 35:36 - 35:36

  these questions.

• 35:36 - 35:37

  They're coming in.

• 35:37 - 35:39

  But this is a practical bunch that I charged with

• 35:39 - 35:40

  creating events.

• 35:40 - 35:42

  Virtual hybrid in real life.

• 35:42 - 35:43

  Doesn't matter.

• 35:44 - 35:45

  First question on I put you on the spot.

• 35:46 - 35:47

  This has been up voted huge amount.

• 35:48 - 35:52

  Any recommendations for R A Y and Exhibitor Engagement in

• 35:52 - 35:56

  virtual, um, on the speaker that so the question is

• 35:57 - 36:00

  on their fourth conference, the virtual conference on exhibitors are

• 36:00 - 36:04

  falling. It was a bitter Numbers are falling because they

• 36:04 - 36:04

  don't like virtual.

• 36:05 - 36:07

  Now that's not gonna be experience across the board for

• 36:07 - 36:11

  any recommendations for Exhibitor engagement in virtual.

• 36:12 - 36:14

  So we're talking specifically exhibitions, not conferences now.

• 36:15 - 36:16

  Alright, So I love this.

• 36:16 - 36:17

  I love this, and I think when we're looking at

• 36:17 - 36:18

  exhibitions were looking at sponsors.

• 36:19 - 36:22

  Here's the thing when, when In back in March, whenever

• 36:22 - 36:24

  the whole thing that flipped upside down and I realized

• 36:25 - 36:27

  that events weren't ready to hire speakers, I got on

• 36:27 - 36:31

  the phone and I called 31 of the sponsors that

• 36:31 - 36:33

  that I've been to an event that I became friends

• 36:33 - 36:36

  with, and I was asking questions like Okay, if you're

• 36:36 - 36:38

  not being able to go to expose or exhibits.

• 36:38 - 36:39

  You're not able to go to conferences.

• 36:40 - 36:41

  You're stuck where you're at.

• 36:42 - 36:44

  What are the things that you're missing and all?

• 36:44 - 36:46

  Sometimes they would be like I'm not really sure.

• 36:47 - 36:49

  And so I would reframe it and say, Well, what

• 36:49 - 36:51

  are the things that you wanted to accomplish from an

• 36:51 - 36:53

  event or an expo or conference?

• 36:54 - 36:56

  And sometimes they were like, Well, it's leads or its

• 36:56 - 36:57

  data, our sales or its FaceTime?

• 36:58 - 36:59

  Or maybe it's just bringing the team together.

• 37:00 - 37:01

  And so that's where I actually think we have to

• 37:02 - 37:03

  start. I don't believe exhibition.

• 37:04 - 37:05

  I don't believe that they don't like virtual.

• 37:06 - 37:10

  They don't understand the role of virtual and I believe

• 37:10 - 37:10

  we have toe.

• 37:11 - 37:12

  We have to almost check ourselves.

• 37:12 - 37:14

  We have to look back and say, What was the

• 37:14 - 37:17

  actual things that we were accomplishing as an exhibitor?

• 37:17 - 37:19

  But what was what was the true takeaways?

• 37:19 - 37:20

  What are the things?

• 37:20 - 37:22

  Because when we hear that word our ally, you want

• 37:22 - 37:23

  something tangible, right?

• 37:23 - 37:25

  You want, like give me a tangible results.

• 37:26 - 37:28

  But is that tangible result word of mouth?

• 37:29 - 37:32

  Is it the ability to connect with other exhibitors is

• 37:32 - 37:34

  it to find people to collaborate with?

• 37:34 - 37:35

  I think we have toe.

• 37:35 - 37:36

  Don't tell me.

• 37:36 - 37:37

  Don't let's not talk about virtual.

• 37:37 - 37:38

  Let's reframe this.

• 37:38 - 37:40

  What are the What are the five things that you

• 37:40 - 37:42

  want to accomplish as an exhibitor?

• 37:43 - 37:45

  Let's outline those five things and here's my guarantee.

• 37:46 - 37:49

  I can almost guarantee I can accomplish four of those

• 37:49 - 37:53

  five things in a virtual experience if you're willing to

• 37:53 - 37:53

  be creative.

• 37:54 - 37:55

  And that means, you know, if you have a step

• 37:56 - 37:58

  and repeat in the background, right, like above a virtual

• 37:59 - 38:01

  events having different brands, you know, maybe for the speakers,

• 38:02 - 38:03

  maybe for the Expo Hall, right?

• 38:03 - 38:05

  One of the things that often times happens is that

• 38:05 - 38:08

  there's not engagement because we aren't committed.

• 38:09 - 38:12

  I don't believe I mean, some virtual events are very

• 38:12 - 38:13

  boring and very disconnected.

• 38:14 - 38:17

  But even a great virtual event with an audience that

• 38:18 - 38:21

  doesn't commit the time to experience it will never be

• 38:21 - 38:23

  great. And I think this comes down to putting the

• 38:24 - 38:27

  onus on the actual audiences of my tangible piece of

• 38:27 - 38:29

  this is I want you to figure out those five

• 38:29 - 38:32

  things I want us to reinvent what the what it

• 38:32 - 38:33

  can be done virtually.

• 38:33 - 38:34

  But here's the Here's the magic.

• 38:35 - 38:40

  You must educate your audience before the actual event before

• 38:40 - 38:43

  the expo on what the expectations are.

• 38:43 - 38:46

  If you want them to engage or come on video,

• 38:46 - 38:48

  you need to make sure you put it out there

• 38:48 - 38:50

  first. You need to tell them, Hey, I need you

• 38:50 - 38:51

  to be in front of your computer.

• 38:51 - 38:52

  I need you to block off your calendar.

• 38:53 - 38:56

  Don't put me on Tab 149 and be chasing your

• 38:57 - 38:59

  kids, making lunch and answering email.

• 38:59 - 39:02

  Right? Because the thing that we are missing so much

• 39:02 - 39:06

  in offline experiences is our commitment and our dedication to

• 39:07 - 39:09

  being their Most people, from a virtual perspective, are doing

• 39:10 - 39:10

  30 things.

• 39:11 - 39:12

  I'm not gonna even ask the audience that's watching right

• 39:12 - 39:14

  now, because they probably have us on a different tab.

• 39:15 - 39:16

  But I think that's a big piece.

• 39:16 - 39:18

  So I think when when I when I hear an

• 39:18 - 39:21

  exhibitor tell me they hate virtual, I'm like, good, Okay,

• 39:21 - 39:21

  it's still out.

• 39:21 - 39:24

  Virtual. What are five things that you're missing that you

• 39:24 - 39:26

  want to, um, what are five things that you are

• 39:26 - 39:28

  really lacking that we can't do?

• 39:28 - 39:31

  We haven't been able to accomplish virtual, and I'm gonna

• 39:31 - 39:32

  guess some of them are gonna give you five.

• 39:33 - 39:35

  But those that are, then it's upto us to get

• 39:35 - 39:38

  creative. How do I How do I integrate that into

• 39:38 - 39:38

  our sessions?

• 39:39 - 39:41

  How do I give people a reason to show up?

• 39:42 - 39:43

  I mean, this is another one of those great examples,

• 39:44 - 39:47

  and virtual is that I don't believe everything should be

• 39:47 - 39:50

  live. If it is live, it should be live for

• 39:50 - 39:50

  a reason.

• 39:51 - 39:53

  But if if it's not gonna be interactive or what

• 39:53 - 39:56

  I call participatory, allowing the audience to be a part

• 39:56 - 39:58

  of the conversation, then it shouldn't be live.

• 39:59 - 40:01

  It should be prerecorded because live comes with all kinds

• 40:01 - 40:02

  of additional risks.

• 40:02 - 40:04

  And so that's where I would go with that.

• 40:04 - 40:05

  I believe you know, it's funny.

• 40:05 - 40:09

  Now, off those 31 different vendors that I had called,

• 40:09 - 40:10

  a lot of them are coming back to me with

• 40:10 - 40:12

  some great ideas of ways that we can collaborate.

• 40:13 - 40:15

  And I think part of this comes into Ah, lot

• 40:15 - 40:17

  of them would tell me what we've just done events

• 40:17 - 40:19

  for the last 10 years, like I'm not even really

• 40:19 - 40:21

  sure what we've been getting out of it, and and

• 40:21 - 40:23

  now it's a question of Okay, well, now we need

• 40:23 - 40:26

  to define success, set some goals and then figure out

• 40:27 - 40:27

  ways to get creative.

• 40:29 - 40:30

  Fantastic. Listen, we're tight on time.

• 40:30 - 40:33

  But ask, You can keep the answer to about about

• 40:33 - 40:35

  less than two minutes if we can, simply because of

• 40:35 - 40:36

  the time we gotta wrap up on the top of

• 40:37 - 40:38

  the hour on this question.

• 40:38 - 40:41

  The next one's been unbolted is about inclusivity, and it's

• 40:41 - 40:42

  funny when there's live events.

• 40:43 - 40:44

  There's a group of people who don't like going to

• 40:45 - 40:47

  them because they're introverted or they will classify themselves as

• 40:47 - 40:48

  more introverted.

• 40:48 - 40:50

  I don't like networking in the business environment.

• 40:51 - 40:53

  Then you go online technology, virtual.

• 40:53 - 40:56

  There's people who don't like that so much because there's

• 40:56 - 40:57

  not the face to face contact.

• 40:57 - 40:59

  They can't connect, so you're never going to please everybody

• 41:00 - 41:02

  or able to create a perfect solution.

• 41:02 - 41:04

  But have you any tips on how to use technology

• 41:05 - 41:08

  or technology you've seen that has got the aim of

• 41:08 - 41:10

  being more inclusive to the widest possible audience?

• 41:11 - 41:12

  Yes, I love this one.

• 41:12 - 41:14

  I think you know one of the things that's interesting

• 41:14 - 41:17

  with zoom and everybody getting on video is that most

• 41:17 - 41:19

  people are like, Oh my gosh, Brian, everyone's on video.

• 41:19 - 41:22

  Everyone's gonna feel like videos Everything on I think what

• 41:22 - 41:25

  we're learning is that people are realizing the zoom fatigue

• 41:25 - 41:29

  is because we're doing bad video, are using videoconferencing when

• 41:29 - 41:30

  we should just be a phone call or an email.

• 41:31 - 41:34

  But we're also realizing that video isn't just something that's

• 41:34 - 41:34

  easy to do.

• 41:34 - 41:36

  You just press a button or it's what the kids

• 41:36 - 41:37

  were doing.

• 41:37 - 41:40

  It takes work, and along with that, like in that

• 41:40 - 41:43

  entire concept, is okay, what is where can we move

• 41:43 - 41:44

  all of this forward and understand?

• 41:45 - 41:48

  Okay, if these are the different environments that we're living

• 41:48 - 41:50

  in and we have toe, we have to adapt to

• 41:50 - 41:53

  everyone. We should force everyone to be on video.

• 41:53 - 41:56

  Rather, we should give them that ability to consume the

• 41:57 - 41:57

  way that they want to.

• 41:58 - 42:00

  And so I'm seeing some really cool things with Hey,

• 42:00 - 42:02

  if you wanna do a networking event, you can use

• 42:02 - 42:04

  an avatar rather than using your video.

• 42:05 - 42:06

  If you don't wanna be on video.

• 42:06 - 42:08

  But you wanna have that dialogue, why not do audio

• 42:09 - 42:10

  toe audio communication, right?

• 42:11 - 42:12

  There are some ways that we can think about differently.

• 42:13 - 42:16

  There's also the ability to hey like and even on

• 42:16 - 42:17

  Zoom they've now turned off.

• 42:17 - 42:19

  You can actually turn off your own camera, right?

• 42:19 - 42:21

  So if you don't like looking at yourself, you can

• 42:21 - 42:21

  still be on camera.

• 42:22 - 42:23

  But turn off that own camera.

• 42:23 - 42:26

  And so I think, giving people the option I think

• 42:26 - 42:28

  that goes from how we network toe how we consume

• 42:29 - 42:29

  if this comes.

• 42:30 - 42:32

  If the if the session is something that someone doesn't

• 42:32 - 42:34

  need to be in front of a computer with, give

• 42:34 - 42:36

  them the option to listen to it at podcast style.

• 42:37 - 42:39

  If someone doesn't need it, doesn't have to watch it

• 42:39 - 42:41

  live. Give them the option that download it or get

• 42:41 - 42:42

  it in pdf form.

• 42:42 - 42:44

  I do believe we have to think of with this

• 42:44 - 42:45

  on demand mindset.

• 42:47 - 42:47

  Thank you, Brian.

• 42:48 - 42:49

  A couple of things.

• 42:49 - 42:51

  First of all, a shout out to your website, please.

• 42:52 - 42:52

  Sure. Brian.

• 42:53 - 42:53

  Fans, oh dot com.

• 42:54 - 42:55

  I got a whole bunch of virtual event.

• 42:55 - 42:57

  Resource is up there on day.

• 42:57 - 42:59

  If you wanted to look at those graphics and things

• 42:59 - 43:02

  that were doing amusing Prezi video and I have a

• 43:02 - 43:03

  whole page dedicated to that.

• 43:04 - 43:05

  They're not a partner or anything.

• 43:05 - 43:08

  I just Googled upon them on March 30th on Started

• 43:08 - 43:09

  using them.

• 43:09 - 43:11

  So yeah, Brian fans of dot com And then I'm

• 43:11 - 43:13

  I social fans on every single social network.

• 43:14 - 43:15

  So you pick a social network on there.

• 43:16 - 43:17

  Thank you very much.

• 43:17 - 43:19

  And I know you mentioned to me beforehand that the

• 43:19 - 43:21

  questions we have you haven't managed Thio answer.

• 43:21 - 43:22

  You will do a quick video.

• 43:22 - 43:23

  You mentioned that that all right?

• 43:23 - 43:24

  Yeah, I would love to.

• 43:24 - 43:26

  Yes. So for everyone that asked asked a question that

• 43:26 - 43:27

  I didn't get the answer.

• 43:27 - 43:30

  I'll do ah, video later on today, answering all of

• 43:30 - 43:31

  those and we'll make sure to get that out to

• 43:31 - 43:31

  the audience.

• 43:32 - 43:35

  Brian, thank you for such an energetic, informative session.

• 43:36 - 43:37

  It's a pleasure to have you on.

• 43:37 - 43:40

  Thank you for your time on I will se Teoh

• 43:40 - 43:43

  everybody now enjoy the rest of the next five hours

• 43:44 - 43:45

  off Next day three.

• 43:45 - 43:47

  See you at a session later on in the day.

• 43:48 - 43:48

  Take it