Audio Transcript Auto-generated
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regarding the customer's,
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we created a customer persona of how typically uses of banking could be like.
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First off, we selected an age range of 20 to 35 years old,
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so the platform is mostly used by the younger generation.
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Secondly,
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we said that users would work in social fields since working with new people
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are getting to know new things as an important aspect of band camp.
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It's about exploring new styles, songs and artists.
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Also, the users might be alternative
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not following every trend.
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Therefore, not using the biggest streaming platforms like Spotify
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and lastly,
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customers might want to put more focus on sustainability,
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especially regarding the artists.
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Today, a lot of upcoming musicians can't make it due to the great competition.
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The music field and therefore band camp is one
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way for the customers to support their artists.
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Next, I want to talk about the customer journey
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since bank, and we're still a rather small platform.
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Not that many people are aware of it.
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A typical customer training could look like this.
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Initially, the customer uses different streaming platforms to engage with music.
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But after not finding smaller artists, you listen to
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during, let's say, a concert, he decides to find them on different platforms.
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Since band camp does not have any requirements,
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there's a high chance to find them there.
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After the decision of using band Camp is now able to explore, all kinds of new music
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might also really like the feature to support artists,
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which might be another reason to stick with band camp.
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Nevertheless,
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there are aspects banking should improve to enable the easier customer journey.
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First of the platform is still not that popular,
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so putting in more effort in advertising the platform might be a great deal.
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Also, setting incentives for artists to try and band camp is an option.
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Collaborations with different products, like smart watches might be a feature.
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You can add popularity as well.
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And lastly, to keep customers that are already using band camp,
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engaged gifts for long term users could be implemented