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Chapter 1
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Audio Transcript Auto-generated

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    regarding the customer's,

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    we created a customer persona of how typically uses of banking could be like.

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    First off, we selected an age range of 20 to 35 years old,

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    so the platform is mostly used by the younger generation.

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    Secondly,

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    we said that users would work in social fields since working with new people

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    are getting to know new things as an important aspect of band camp.

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    It's about exploring new styles, songs and artists.

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    Also, the users might be alternative

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    not following every trend.

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    Therefore, not using the biggest streaming platforms like Spotify

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    and lastly,

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    customers might want to put more focus on sustainability,

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    especially regarding the artists.

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    Today, a lot of upcoming musicians can't make it due to the great competition.

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    The music field and therefore band camp is one

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    way for the customers to support their artists.

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    Next, I want to talk about the customer journey

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    since bank, and we're still a rather small platform.

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    Not that many people are aware of it.

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    A typical customer training could look like this.

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    Initially, the customer uses different streaming platforms to engage with music.

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    But after not finding smaller artists, you listen to

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    during, let's say, a concert, he decides to find them on different platforms.

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    Since band camp does not have any requirements,

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    there's a high chance to find them there.

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    After the decision of using band Camp is now able to explore, all kinds of new music

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    might also really like the feature to support artists,

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    which might be another reason to stick with band camp.

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    Nevertheless,

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    there are aspects banking should improve to enable the easier customer journey.

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    First of the platform is still not that popular,

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    so putting in more effort in advertising the platform might be a great deal.

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    Also, setting incentives for artists to try and band camp is an option.

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    Collaborations with different products, like smart watches might be a feature.

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    You can add popularity as well.

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    And lastly, to keep customers that are already using band camp,

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    engaged gifts for long term users could be implemented