
Audio Transcript Auto-generated
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Hi, everyone.
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Welcome to the Prezi Big ideas.
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2021 campaign.
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My name is Shelly Osborne, and I am so excited
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to be here to talk about the up Skilling imperative
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and how we can create a culture of learning in
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our organizations.
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It's something that I think we all have the responsibility
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for, and it's so important to think differently about how
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organizations can become learning organizations.
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But before I dig into all of that, I actually
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kind of want to go off on a tangent for
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a moment if you'll join me and I want to
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talk about the apse on our phone.
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Now I know that everybody has favorite APS on their
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phones. That's that's just true.
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And I want you to think for a moment about
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your own favorite.
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And before we talk about that, I want to show
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you one of my favorites.
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And as you're looking at this, I hope you can
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guess, maybe think a little bit about what Might this
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be? What APPA my showing you here on the screen
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and believe it or not, it's actually the original version
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of Airbnb Phenomenal company, hugely successful company.
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And today this is what the APP looks like.
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It really did start all the way back here with
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this suitcase app, and it's evolved into an entirely different
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company. And you can imagine.
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Along the way, the APP has had all sorts of
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little changes and releases and adjustments.
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The company has shifted and evolved.
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It's thinking numerous times, really reinventing themselves and considering new
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ways. And that's been part of the evolution of the
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APA's well, they've had releases, overtime, slight iterations and changes.
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Now I want you to imagine that favorite app of
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yours. I asked you to think about a second ago,
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the one that you're addicted to, whichever one you open
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up first thing in the morning every day and you
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just can't help.
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But look at now.
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What if that app on Lee changed once a year
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or even less never changed it all?
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In fact, software used to develop entirely differently.
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They used to send these boxes of CDs out to
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people's homes, and that was actually how we we got
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new updates on the products we were using.
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We often had to sit there for hours and hours,
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loading each 100 into the computer to update the new
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software, and there were these big, huge waterfall releases huge
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versions of software.
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But nowadays that's not how it goes.
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We do small little releases over time, so an app
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like Airbnb starts in that first version of itself, that
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suitcase version and over time, through little releases and through
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big, big updates, it evolves and becomes something different.
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And we expect that we expect to plug in our
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phones at night and have those those updates and those
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changes happening much more quickly than we ever used tohave.
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Now it's important for us to think about ourselves that
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that very same way and to consider ourselves in that
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agile software development lens.
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Now I love reading product releases.
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If if you haven't ever checked it out, go into
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the apse you're downloading and check out their product releases.
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There's even medium blog's that capture the funniest ones.
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But I think it's an interesting way to think about
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ourselves as well.
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And if I think about myself and the development I've
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gone through even just this year, as we're facing a
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global pandemic, as as we're challenged with with new learning
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and new ways of working, I've had to develop and
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have some little releases and some bigger releases is to
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release is to now.
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This first version, released 3.45 was more early days in
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the pandemic.
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It was when we were thinking about this immediacy of
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everybody suddenly working from home of the world, shifting of
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the world, being a very different place.
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And I knew that I needed to focus on making
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sure I still gave my team feedback and that there
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was transparency even while we were remote.
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And that isn't something that we dropped because we weren't
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in an office together.
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Now along the way, I needed another little release.
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I wasn't done learning.
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I wasn't done growing and as a leader, I knew
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that suddenly I noticed there was less feedback coming my
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way, and I needed to develop and learn a little
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bit more and asked my team to be giving me
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more feedback.
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And these are little tweaks, these air little changes.
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But just like the apse on our phone, we need
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to constantly be iterating and developing and having these little
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releases and sometimes these big releases as we are growing
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now for me, I think that up.
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Skilling is iteration and updating for ourselves, and it's an
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imperative, especially these days when there is so much change
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and there's so much new coming for us.
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We need to be embarking on these little software developments.
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These little tweaks, these little releases and those big ones
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as well.
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And considering ourselves learners all the time.
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And that up Skilling is are imperative.
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Now, today I want to talk about five ways that
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we can make learning core to the way we work.
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I'm going to dive into each of these thes air,
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the five core pieces I share in my book, and
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I want to share a couple of examples today in
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this talk, and I have a little bit into how
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it can come to life in any organization.
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At first I want to talk about what it means
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to develop and foster agile learners.
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Now agile learners are are those who are open toe
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learning all the time, who see learning is the way
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forward to their challenges.
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Now my husband and I, this is us on a
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walk. We take what I like to call walkie talkies,
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and we've been really, really good about thes during the
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pandemic because we're stuck in our office is working from
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home all the time, and I think it's been really
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important to get us up, out and moving.
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So this is a picture from us on one of
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our walkie talkies, and and he'll probably kill me later
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because this is our quarantine haircuts, a ZX well, very
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early days in the pandemic.
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Before we could even really access a haircut.
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But on these walkie talkies and and this is, I
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guess, uh, sort of the the upside or the downside
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of being married to a learning professional.
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We're always talking about learning and reflecting and thinking about
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what we've done recently what we've learned recently.
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And we ask ourselves a Siris of questions to get
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us really thinking about what we've learned in the past
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and where we need to go in the future.
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And those questions are fundamental because they ask us to
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take into account our experiences, but then also start to
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be predictive about where we need to go, and it's
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it's something that I use also with my team.
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It's not just something I reserved for Tom and I
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and our walkie talkies.
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But I use this in off sites, and I use
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this with executives, and it's so helpful to ground us
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in our learning.
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And the three questions are, What have I learned before?
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And when I say before it can be in another
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job, it could be in another environment or setting whatever
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it is.
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But that's becoming applicable to your current situation.
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What did I learn today and then for this one,
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I don't actually mean literally today.
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It could just be in the very, very recent history
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or past.
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What am I learning right now that's becoming relevant or
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important to me?
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Or that I'm going to need to use in the
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future? And then what do I need to learn next,
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recognizing either through that recency or through looking at past
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experiences what you might need to be more successful to
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be, uh, continuing in your learning journey, or to step
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into a new role or develop something completely new and
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asking these three questions starts develop a muscle.
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It starts to develop that perspective of those little tweaks.
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Those little changes in our software those little ads but
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also gives us space to think about those big additions,
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those big software releases that we want to add to
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ourselves as people as we continue to grow now when
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we're thinking about those five ways to make learning core
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to the way we work.
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There's also a riel importance to focus on feedback, and
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I like to say that feedback is fuel.
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It is just like the air we need.
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It's like tthe e the water we drink, the food
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we eat every day.
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It is fuel for our growth and development, and oftentimes
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people say feedback is a gift and and sure it
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can be.
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But I can go forever without a gift, But I
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need fuel.
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I need fuel to survive, and that's what feedback is.
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And it's easy to take it for granted.
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It's easy to assume that it's happening in an organization.
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It's easy to to have it happened only a couple
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of times a year.
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But for a company to become a learning culture, it
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really needs to be rooted in a culture of feedback.
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All ways up, down, sideways, constructive, positive feedback all the
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time, as much as possible.
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Now what matters for that to happen is that it
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needs to be embraced from the very top.
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But it also needs to be embraced at all levels
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of the organization, so we need to teach everyone to
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give feedback.
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Oftentimes we save that just for managers.
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We Onley bother to teach those folks how to give
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feedback. Well, think about how powerful it is for an
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individual contributor to give that feedback really effectively to their
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manager. And we need to embrace it at the top
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for sure.
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And it needs to be lived and it needs to
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be realized.
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So leaders need to not only give feedback but create
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spaces where feedback is asked for and accepted and welcomed.
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We need to socialize failures as learning.
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We don't talk about failure without pointing out the learnings
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along the way and realize that you didn't fail, you
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learned, and we really do want to change the branding
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when we started working on feedback is fuel that you
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to me, it was very, very important that we didn't,
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um, give it this negative connotation feedback almost always has.
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So we actually worked with our marketing team to branded
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as feedback this fuel, recognizing that it needed a bit
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of a rebrand and now you.
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To me, I am an absolute broken record.
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I don't know if a day goes by.
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Certainly not a week goes by where I'm not saying
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in some sort of public, all hands or someone else.
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A leader at the company isn't saying in a very
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public way.
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That feedback is fuel.
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It's taken a life of its own, and it is
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my job to continue to be that broken record.
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But it lives within the organization and its ZX shared
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and evangelized by all.
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Now we work really hard to make feedback continuous, and
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we do a lot of things.
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When we first launched this program, we started with campaigns
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around asking three people for feedback and giving prizes.
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Uh, that that circle feedback is fuel logo stickers that
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we've given out so people can put them on their
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laptops or their water bottles whatever.
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But we've really, really embraced, giving it a very positive
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vibe and then bringing it into all parts of the
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of the employee life cycle.
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Not just this performance review perspective that many companies have,
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and we also really focused on giving people wth e
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empowerment to talk about what feedback should look like and
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how they feel about it.
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So we've We've really dug into people's own experiences and
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perspectives, having them share when they like to receive feedback
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with their managers and asking them toe have those very,
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very open conversations, something not always done.
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Now that feedback is fuel program was one of the
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first ways that you to me, we really thought about
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how to think like a marketer.
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And that's the next way to make learning core to
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the way we work.
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And it is one of the most important things I
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shared. A few examples there with feedback is fuel, and
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I'd love to share Maura about how marketing is essential
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to creating a learning culture.
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The truth is, if people aren't listening, it's because we're
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not speaking their language.
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We aren't actually communicating with them in the ways that
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are meaningful for them.
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And ah, lot of this comes down to how we
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can creatively market and make campaigns to share the learning
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experiences, the actual assets, the content and the knowledge we
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want to give them and creativity.
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It's not an art.
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I know so many folks feel like Oh gosh, I'm
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not creative.
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I can't be creative, but creativity is actually a skill.
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And as we're thinking about building learning cultures, as we're
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thinking about getting people engaged with programs, we need to
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embed creativity.
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We need to speak their language.
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We need to capture their attention in a sea of,
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well, a lot of noise, especially in a time when
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we're all working remotely and we were inundated by so
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much text, so many messages, so many news stories.
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Now I have a creativity framework that I use when
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thinking about how to create creative campaigns, creative programs, really
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creative educational experiences.
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And in a nutshell, it comes down to giving yourself
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freedom to to think differently about the work you're doing.
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So it comes down to consuming.
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What are you reading?
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What are you watching with feedback?
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ISS FUEL.
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We actually launched that campaign with a parody of Jimmy
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Kimmel's mean tweets called mean feedback, and we came up
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with that idea by thinking about what we watched on
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TV. The movies we watched, the books we read, look
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for inspiration.
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There we thought about flipping the script with other programs.
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What's the opposite of what we're trying to dio we
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looked at following others.
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So it is a great thing to find inspiration in
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the work that others dio.
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I often follow teachers.
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I'm a former teacher, and I looked at the creative
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ways they're engaging people in their classrooms, their students and
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how we can bring that into the corporate education space.
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It's about finding connections.
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How can we connect what we're doing with other things
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that are happening for folks and, most importantly, leaving space
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for incubation, leaving time for you toe surface and popcorn
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up thes creative ideas.
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Now this example comes from a pre print pandemic story.
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But one of the most creative programs we've put together
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was based on ah, program that we were doing to
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break down silos in a team.
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We heard from the leader at the time that there
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were a lot of silos.
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Groups weren't working well together, and he wanted to do
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something really, really creative to show folks how working together
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was far stronger than breaking apart into teams.
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So we actually replicated a top chef style challenge where
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we asked teams toe work on creating food trucks, and
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we told them that the goal, the whole goal was
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to throw a great party for their teams.
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But what happened was they immediately broke into teams and
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start competing against each other rather than realizing their goal
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was to collectively throw a party.
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Now this actual learning experience allowed us to have a
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deep and meaningful conversations about what it means to work
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collaboratively. And it was also incredibly creative, Despite the fact
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that it was very different than their day to day
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work. It actually allowed us to surface some of the
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lessons, the habits and the things that are happening in
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the organization in a way that created space for meaningful
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conversation on.
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We did it in an incredibly creative way.
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Now, this food truck challenge we put together is one
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of the favorite events we've ever done it you to
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me. And it was inspired by all of those methods
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I shared, uh, in that creativity framework.
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It was about what we consume.
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The leader we were working with is obsessed with the
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TV program top chef, and that inspired us.
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We tried to look at creating the opposite.
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What's the opposite of working together?
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Well, let's break them into this perspective where they suddenly
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think they have to be competing in teams, and it
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allowed us to have great conversations.
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We looked at teachers and other groups had replicated these
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kinds of challenges.
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So thinking creative creatively is a skill.
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It's not an art.
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You can put together the steps and you can take
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those steps to come up with really creative and interesting
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ideas. Now next up is one of my favorites is
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putting learning into the flow of work.
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Now this is something that it's so essential today.
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It is no longer acceptable or suitable to go spend
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days away, taking a learning or training.
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We need to learn as we go, we need to
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learn in the moment.
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I like toe.
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Liken this to a really famous architectural principle, which is
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this idea of the pyramid of the triangle in your
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kitchen. And the best kitchens are actually designed in such
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a way that the workstation, the cook station and the
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refrigerator are all in a perfect triangle.
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So they are set up so that it's really easy
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that you are perfectly positioned to reach for that exact
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drawer. Thio, turn to your right and open the refrigerator.
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It's perfectly set up.
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It doesn't matter the size of your kitchen.
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If it's, Ah, big, beautiful kitchen like this one or
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a smaller one, you really do wanna have it set
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up in such a way that there's that triangle and
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learning should be the same way.
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It should become muscle memory that that drawer is right
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where you need it, where you access that learning that
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the refrigerator door is second nature to open.
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So is your access toe learning and development, and it's
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easy to insert into the flow of your workstation.
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That's what learning in the flow of work is.
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Ways we can think about doing that in organizations include
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having learning budgets for everyone in the company, not just
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those people we call so so called high potentials.
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Everyone has potential.
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There should be dedicated timeto learn time set aside within
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the organization and then autonomy over learning.
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Certainly we want to give people direction and guidance, but
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we also want to give them the opportunity to learn
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what's important and relevant for their role will never fully
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understand every single role we want to give people the
- 19:17 - 19:17
ownership empowerment.
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To do that, we wanna build it into career paths
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and into career development.
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That learning is a big part of the conversation.
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And you want to think about tools like you'd be
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for business, a digital content catalog where you can actually
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access learning like that drawer at your moment of need.
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He want to build that muscle memory and have that
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drawer ready for folks.
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An example of this recently with my team as we
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we sort of began working in this pandemic, we realized
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that we needed to do some better project management and
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work a synchronously ah, little bit differently.
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So my entire team moved every single project onto a
- 19:56 - 20:00
sauna, and some people were asana pros, and some people
- 20:00 - 20:03
were entirely new to this way of working now for
- 20:03 - 20:06
us. What that meant was that we needed to do
- 20:06 - 20:08
a little bit of learning for some folks, and some
- 20:08 - 20:09
folks were ready to go.
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I was able to show folks real quickly and a
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sauna project management course on the enemy platform and even
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pointed them just to the couple of lectures that would
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get them started.
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You don't even necessarily want folks to be watching the
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entire course.
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You want them to watch that that nugget of learning
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that gets them going that gets them started on the
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work they need to dio that is putting learning into
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the flow of work now up next is maybe the
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most important one, and without it, this all will fail.
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It's signaling the value of learning because none of this
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will work.
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None truly none, if leaders aren't involved.
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And that means leaders at the top of your organization
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and leaders at every level of your organization, for managers
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and leaders to signal the value of learning what they
- 21:03 - 21:07
need to Dio is talk about their own failure and
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talk about it as learning.
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Talk about how they learned through those moments, open up
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about their own learning experiences.
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Advocate from the top for learning toe happen within the
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organization, and to socialize that learning is never done.
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It's so meaningful when a super senior leader is talking
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about what they're learning next and what they're developing in.
- 21:32 - 21:36
I have an example here of one of our most
- 21:36 - 21:38
senior leaders that you, to me, R S v p
- 21:38 - 21:42
of marketing Liebert finished, are you to be manager curriculum?
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Recently he was actually among the first five people who
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graduated, and he immediately shared with all of the managers
- 21:50 - 21:52
that you, to me, how meaningful that work was for
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him, how important it was reflect on his management lessons
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and continue to develop in his manager journey.
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I can't say enough for for leaders who do this,
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who take that moment to share what they're doing, how
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they're continuing to develop and have that vulnerability.
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Now this learning can't sort of just happen on on
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odd days.
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It has to be those those iterations.
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It has to be a constant flow of little developments
- 22:20 - 22:23
like the software we talked about at the beginning of
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this chat.
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It's many tweaks, and it's big big releases.
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Its developing in always constantly.
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This is how we need to think about ourselves, like
- 22:35 - 22:35
the software on our phones.
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Now I'm so happy that I was able to share
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with you all those five ways to make learning court
- 22:43 - 22:43
of the way we work.
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I'd love to stay connected.
- 22:46 - 22:47
You can always connect with me on LinkedIn.
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You can check out my website, the up Skilling imperative
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dot com or check out my book on Amazon.
- 22:55 - 22:57
It was a pleasure to share with you all today.
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Thank you very much.