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Strengths
• Quality material used
• Unique concept
• Patent design
• Variety of designs
• Hope line for Cancer Research
• New designs offered often
• Small business buy-in option
Solves a common issue with
Weaknesses
• Only sold online or through parties - direct sales
• Website is not easy to navigate
• Concept and use difficult to understand online
• Newer company
• Limited distribution channels
• Major competition in industry
Opportunities
• Niche marketing through large box chain - Costco
• QVC
• Spokesperson opportunity
• Good value pricing
• Commercials
• Banner/online advertisement
Threats
• Sustainable financial backing
• New competitors to market
• Loss of founders
• Sustainable product
• Potential buy-out
• Quality of product
• Fashion trends
• Retail
• Home party (independent distributors)
• Expand
• Into a niche marketing through large box chain - Costco
• QVC
• Spokesperson opportunity
• Good value pricing
• Commercials
• Banner/online advertisement
Online service where "members" could request up to three Miche shells to test drive before choosing which one to purchase.
Any Questions
There are different styles and colors of Miche Base Bags, which are available in four sizes:
Marketing Plan
Products are available through Independent Sales Representatives across America who market products via Miche Parties and personal websites. Distributors in many foreign countries also sell Miche and purchase products wholesale through the company.
Miche (pronounced MEE-chee)
is the name of a fashion handbag Party Plan company, based in South Jordan, Utah, United States. Miche, LLC specializes in hand and shoulder bags based on a system of magnetic interchangeable bag covers (or Shells) and accompanying accessories
presented by
Jennifer Svihus
Tomeka Runner
Catrice Claxton
Mandy Jenkins
The company was founded by Michelle Romero and Annette Cavaness. In 2004, Romero thought of an idea to change the outside of a handbag, without physically changing the bag itself. She created a prototype by taking apart her own bag, using super glue and scrap fabric.