Persuasive Advertisement by Apple in 2023
By: Denali Sansone
Background information on the Apple Iphone 14 ad
Background information on the chosen ad/product
1.
An advertisement for Apple's newest smartphone model, the iPhone 14, was made public. The new features of the phone, such as its enhanced camera, quicker processing speed, and longer battery life, are highlighted in the advertisement.
https://youtu.be/RL8sM6FuPw8
My ad
ethos, pathos, logos used in the ad
ethos, pathos, logos used in the ad
Apple elicits a strong emotional response from viewers by showcasing real people and their unique stories. The credibility of the brand is increased by the use of well-known celebrities. Overall, these advertisements successfully use ethos to influence viewers to select Apple products.
ethos
The iconic apple symbol is prominently used in the logos, which are frequently used. The advertisements highlight the firm's dedication to design and innovation while appealing to customers who value simplicity and elegance in technology.
logos
As they play on the emotions of the viewer, the new Apple advertisements are a prime example of pathos. To elicit an emotional response from the audience, the advertisements use touching narratives and understandable situations. This strategy works well for improving brand recognition and boosting customer loyalty.
pathos
The elegance, emotional appeal, and simplicity is what stuck out to me the most. To establish a strong connection with the audience, they make use of simple designs, ear-catching music, and believable narratives. By emphasizing the advantages of their products rather than the technical details.
Why did I chose this ad?
It displays the Iphone 14s advanced features and sleek design with stunning visuals and catchy music. Viewers who have seen the advertisement are left wanting more and eager to obtain the newest iPhone model.
What is the ad implicitly selling/what is your thesis statement?
How this analysis process affect my opinion on advertising
I am now more conscious of the deceptive techniques used in advertising thanks to the analysis process. It has also made clear how crucial using critical thinking is when assessing advertisements. Since I now recognize the potential influence advertising may have on consumer behavior, my opinion of it has generally grown more cautious and skeptical.
What logical fallacies are present in the ad?
Flashy graphics and celebrity endorsements are used to cover up the fact that there isn't any solid proof to back up their claims. Before making purchases, customers should exercise caution around these strategies and look for unbiased information.
Those who value innovation, design, and quality are drawn to Apple from a variety of backgrounds. Apple's products appeal to people who want a seamless user experience and cutting-edge technology, from tech-savvy professionals to creative artists. Due to the brand's devoted following across generations and cultures, it has become a worldwide phenomenon.
Who (what group) constitutes the target demographic?