Transcript: A means of public communication reaching a large audience Emotions, attitudes, and senses Advertisement Stereotypes http://www.usatoday.com/sports/basketball/nba/story/2012-02-16/Asian-stereotypes-appearing-in-coverage-of-Knicks-Jeremy-Lin/53120426/1 http://www.hulu.com/watch/5560/family-guy-women-in-the-workplace Music Outdoor Media Mass Media
Transcript: By: Rebecca, Bianca, Valeria, Alena, Daniella,Domenic, and Rachel Dream World The Significance of the Exposition * The Chrystal Palace is a prime example that demonstrated the consumer revolution and how cultural society as changing * It gave a new aspect of how to bring people together to merchandise products by having a main attraction * The Chrystal palace significance was to teach people about the new innovations of that time. Department stores * The Bon Marche in Paris was the first department store opening in 1852 * It was a whole new experience of shopping giving the public the “freedom to browse, meaning the liberty to indulge in dreams without being obligated to buy” * People were introduced to the ability of having the freedom to look at products from different outlets by themselves instead of someone showcasing it to them. The electric Fairyland * The Progress of the nineteenth century technology was changing the social universe towards the way people shopped and went about their daily lives. * Lighting displayed in cities was starting to become more presentable in front of stores and on streets. * The purpose of the effect that lighting had amongst the public was considered to be the dream world of consumption and to engage people towards places. Early Photojournalism 3 Elements in the infrastructure of early journalism 1) Brand of papers using ½ tone illustration 2) New type of news agency (photo vs. text) 3) Photographers with small, fast, handheld cameras. •The phonograph was invented in 1877 by Thomas Edison. • Edison's invention was viewed by the majority of Americans as a machine without daily application. • By the mid 1890s coin-in-the-slot machines were one of the main areas in which phonograph merchants could make money. • These machines persisted into the 1920s, when new developments allowed the invention of the first machines that would be called a jukebox in 1927. • The convenience of the phonograph allowed music to become a casual thing. •Phonograph improved on the ability to record and reproduce sound • The Phonograph included its audience allowing them to “imagine themselves as part of a modern, educated, tasteful, and recordable community,” (Gitelman 155) • The invention of phonograph allowed for things like cassettes, CD’s and iPods to be possible What do you think the world would be like without the invention of motion photography? “Motion pictures should do for the eye what the phonograph does for the ear” – Thomas Edison •The modern film industry began in the late 18th Century •Thomas Edison had a dream of motion pictures and created the device •Planned to use the same machine as the phonograph in order to capture photographs and display moving images • Motion pictures have dominated our world today • Purpose to entertain, educate and advertise • Motion photography advanced itself into a more digital dependent production • Theatres are increasingly popular in today’s culture as a form of entertainment. • Value has increased. When the Great Depression began, citizens were slowly starting to not be able to enjoy their leisure time anymore and had to focus their attention on cheaper forms of entertainment such as the radio (Fowles 181). #StarSystem Early Motion Pictures Between the years of 1870-1920 the fascination with entertainers began to rapidly increase (Fowles 176) #StarSystem Phonograph Movie talks Continued • Sound in films was not accepted until the 30s because people were so used to the silent film stories, and they liked how they can use their imagination towards what the story was about. • Silent pictures seemed more complete then early talkies because the director can give instructions while the silent film was being produced since there was no sound • It was all up to the actors to now create their own emotions and feelings during the film, in which they can now show their talent through sound. • Celebrities were created through sound and people started idolizing them more since they were showing their true talents. Example: The sinking of the titanic was inaccessible and unforeseeable. An anonymous amateur photographer was at hand on one of the rescue ships and snapped a shot. The Bain’s News Picture Agency got handle of the sensational photo and then distributed it to major newspapers everywhere. Star System • “This was the first phonograph! The first thing that could record and playback sounds, voices, music!” (Rollins) • By the year of 1895 in Washington D.C Francis Jenkins and Thomas Armat discovered the basic principle of the projector • In New York, Woodville Latham and his two sons developed the famous Latham Loop What is halftone? • In late 1895, the Lumiere brothers introduced the cinematograph • Following that, Dickson and Herman Casler finalized their biograph by the year 1896 • Edison, Vitagraph and Biograph controlled the production of motion picture equipment. •Phonograph investors and owners traveled locally and did demonstrations called
Transcript: Painting stars: We have created a poster and CD cover for our band: Poster: This is our poster . It includes all of the band members. CD Cover: This is our CD cover which includes 5 songs we made up. What encouraged us to pick 'Painting Stars' as a band name. Finding a name for our band wasnt easy. we had to go over diffrent names to see if it was right till we came to the conclusion that painting stars would be our name Painting stars bascilly is about dreams; and wishes for the future as stars represent Opportunities and hopes and painting your own future your own way. Target Audience 15-35 years old for both genders, preferably girls as most songs are about dreams and ambitions with love and life. It’s for people who enjoy a good type of pop music with a techno type of beat. It’s aimed for all types of people who enjoy music no matter who they are and also for people who like songs that have deep meanings. It's also for anylife style as its focusing on real life problems, so mainly people who are having a hard time would be inspired. People who love pop/techno music will adore this. Genre The genre for our music is pop/techno mix. The music is a bit like the artists Cascada and Owl City. It has a mix of beats that many people would love to use at discos and parties. Thank you for listening to our presentation.
Transcript: PROPOGANDA Propaganda is what the media uses to convince you of what the right thing is to buy, eat, drive, or wear. I used This Old Spice commercial because the company trys to convince us that this specific deodorant is the best one to use. DEMOGRAPHIC GROUP Demographic Group is a group of certain Age, Sex, Body Size, Race, and Ethnicity and the media targets these groups with shows and commercials so they continue to watch them or buy the specific commercial's product. I used teens and a teenage targeted show called Degrassi and its full of teenage things like fashion, rumors, lies, relationships, and drama. PSEUDO EVENT Pseudo event is somthing that occurs in the media that is unexpected and shocking that is on purpose to gain attention to that individual or group. When Taylor Swift won her VMA award, Kanye West interupted her speech by taking the microphone out of her hands and saying that Beyonce had a better video and deserved the award more and every one was shocked that he did that and some people think it was a Pseudo event and it was planned out TARGET AUDIENCE Target Audience is a specific group that the media targets or attracts to watch the program or commmercial and one that is highly impacted is the youth and cartoons or snack/cereal commercials CENSORSHIP Censorship is simply restrictions of media for minors and I used this because it warns the adult/gaurdian of the minor what material the media contains and if its suitable for all ages. MEDIUMS Mediums are technology sources that we as a society rely on today. It is how we connect, share news, entertain, and communicate. These devices have taken over the world and they are our primary source for news and information. STEREOTYPE Stereotype is somthing the media does to attract or put down a certain race or ethnicity and I used the movie "White Men Can't Jump" Where in media people tend to think only African Americans are good at basketball because of what we see in the NBA and this humorous movie shows that white men CAN jump. PERCEPTION Perception is somthing the media does to change the audience's perception of somthing or someone in a negative way and I used OJ Simpson because when he was trailed for murder, his case was on television every day, and he was innocent but most people give him a negative rep because his trials were on t.v. MASS MEDIA Mass Media is a way that our society and world connects, communicates, and shares news. I used Apple because millions of people communicate with the iphone, ipod, and Mac these are the latest gadgets of communication today GLOBAL VILLAGE Global Village is a way media connects the world with information in a small area and Facebook is a great example. You can log on Facebook anywhere in the world where there is internet connection and it is a social network where people can share thoughts and upload pictures for everyone to see and it very fast at tranfoming information and is currently one of the most common ways of communication MASS MEDIA
Transcript: Danielle's Media Consumption I scored a 35 on the Millennail test. I think this is because I don't spend too much time on the computer, my phone, or playing video games. I do a lot of "old fashioned things" such as read the newspaper, and my parents have been togeather since I was born. TV I watch almost all my TV on Netflix. Devices Books Websites I use my laptop the most for school work and communication. Movies I really love watching movies. I like anything from comedies to psychological thrillers. I love music. I mostly listen to the radio in the car and at home. I do stream The Current on my laptop. Music These are the websites I use almost daily. I find reading to be relaxing and fun so, I read a lot.
Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: Newspapers, Magazines, Brochures, Fliers Print media has always been popular . Newspapers and magazines sell the advertising space according to : the area occupied by the advertisement, the position of the advertisement. the readership of the publications. Public Service Advertising WHY ADVERTISING? Billboards, Kiosks, Trade-shows and Events It makes use of tools and techniques to attract the customers outdoors. The most common examples of outdoor advertising are billboards, kiosks events trade-shows organized by the company. Kiosks not only provide an easy outlet for the company's products but also make for an effective advertising tool to promote the company's products. Organizing special events or sponsoring them makes for an excellent advertising opportunity and strategy. ADVERTISING Broadcast Advertising - Television, Radio and the Internet Broadcast advertising is a very popular advertising medium that constitutes several branches like television, radio or the Internet. The cost of television advertising often depends on the duration of the advertisement, the time of broadcast the popularity of the television channel itself. Advertising for Social Causes Public service advertising is a technique that uses advertising as a medium to convey socially relevant messages about important matters and social causes like: AIDS energy conservation political integrity deforestation, illiteracy poverty Covert Advertising - Advertising in Movies Covert advertising is a unique kind of advertising in which a product or a particular brand is incorporated in some entertainment and media channels like movies, television shows or even sports. There is no commercial advertising as such in the entertainment but the brand or the product is subtly (or sometimes evidently) showcased in the entertainment show. Increases the sales of the product/service. Creates and maintains a brand identity or brand image. Communicates a change in the existing product line. Introduces of a new product or service. Increases the buzz-value of the brand or the company. Print Advertising Outdoor Advertising
Transcript: Insight is a company that is baced in swindon and mamy more locations... Yorkshire Ireland cork hull insight photography and DVD service they offer a varity of presentastions, stles and media. quality photos to be printed instantly and a wide range of frames. they will photograph your wedding school proms prades... and they can even do video making insight photography and DVD service job roles insight have loads of jobs across the uk as the try to get the best photos they can. the sort of job to find in insight are, photographer editor/video editor web design store manger surprising on the amount of media activity in swindon... If i was to get a job in the media i would look to live in swindon as swindon it self has loads of media jobs in the town, but it is also a close to Bristol where the makers of Wallace and grommet are baced and many more existing companies. thank you for listning the end Media companies in swindon insight photogrphy and DVD Service... Insight photography And DVD service
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