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Management Review Template Powerpoint

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REVIEW POWERPOINT

Transcript: 6. Sports Intermediary: Organization that markets an event. 7. Exchanges. Transaction between a producer and consumer. 8. Audience: All individuals at or exposed to an event. 9. Behavioral Segmentation: Segmentation based on Rate of Use. 10. Demographics: Segmentation based on measurable statistics. 41. Branding: A company's effort at developing a personality and image. 42. Brand: A company's identifying mark or logo. 43. Ad Schedule: Organizes promotional message delivery. 44. Advertising: One way mass communications paid for by a sponsor. 45. Media: Method of distribution for a promotional message. 26. Leveraging: Increasing a sponsorship with additional marketing efforts. 27. Percentage of Sales: Promotional budgeting using a set percent of gross sales. 28. Objective and Task: Promotional budgeting which funds a specific goal. 29. Retailer: Company which sells merchandise to the end user. 30. Signature Sponsor: A sponsor who has paid for the most exposure at an event. 31. Sponsorship: A corporate entity which is involved with a sports property in order to gain exposure to sell products. 32. Sportscape: The physical surroundings of a venue that impact spectators desire to stay or return. 33. Sports Property: Marketing item of value, such as a league team coach or player. 34. Season Ticket: Tickets purchased for a season of an event. 35. Personal Seat License: License purchased by a ticket holder to buy that seats tickets for a season. 26-30 46. Personal Selling: Interactive and interpersonal promotions meant to develop relationships and increase customer satisfaction. 47. Promotion Mix: The combination of promotional efforts for a business. 48. Public Relations: Building a good image in the public eye. 49. Publicity: Non-paid news style communications about a product or company. 50. Sales Promotion: Retailer focused promotion aimed at increasing short term sales goals. Event Triangle Fan gives money to sponsor and to the event. Event gives entertainment to fan and exposure for the sponsor. Sponsor gives a product or service to the fan and to the event, or also money to the event. 6-10 16. Psychographics. Segmentation based on personal interest. 17. Stadium of Place: Simultaneous production and consumption of sports event at a venue. 18. Arbitrary Allocation: Promotional budgeting by "what I can afford" 19. Category. Area in which sponsorships are classified (ex: fast food) 20. Clutter: A drawback to sponsorship where sponsors blend in with all the other promotions at an event. 31-35 21-25 41-45 36. Luxury Box: Seating typically used by a corporation for business meetings and entertainment. 37. Licensor: A company with a popular official logo. 38. Licensing: Authorized use of a brand or brand name of brand mark trademark or logo. 39. Licensee: A company with a license to reproduce an official brand mark. 40. Event Marketing: Applying marketing principles to the promotion or operation of an event. 11. Gate Receipt: Total money from ticket sales for an event. 12. Geographics: Segmentation based on area region or climate. 13. Market Segment: Separating consumers into smaller groups. 14. Niche Market: A relatively small market with specialized need. 15. Organized Sport: A sport which is overseen by a sanctioning body. 46-50 Sports Marketing Review by: Jordan Savas 1. Borrowed Equity: using the appeal of the event to market a product. 2. Sports Marketing: the application of marketing to sports. 3. Sport: a source of diversion for pleasure. 4. Marketing through Sports: Marketing of a non sports product during a sporting event. 5. Sports Agent: Intermediary that markets talent and determines an athletes worth in a market. 11-15 21. Comparative Parity: Promotional Budgeting by "follow the market leader" 22. Direct Goal: A measurable and tangible goal. 23. Exclusivity: A sponsorship where only one partner is promoted or allowed promotional opportunities. 24. Feasibility: Evaluation of a sponsorship to determine "if it would work" 25. Indirect Goal: A goal which can be felt but not directly measured. 36-40 16-20 1-5

Review Template

Transcript: Which of the following were stipulations of the deal for Florida? A cost of $5 million B Spain got to keep Texas C Both A and B. D Mexico got to keep Texas. Which of the following was the stipulation for settlers coming to Stephen Austin's Texas settlement? A moral and hardworking citizens B had to become Mexican citizens C had to become catholic D all of the above Which of the following were NOT famous men who died at the Alamo? A Daniel Boone B William Travis C Sam Bowie D Davy Crockett Who was the famous Spanish missionary who started the first California mission? What state was the first to grant women the right to vote? In what city did the Chinese population get so large it became known as Chinatown? What Indian tribe came east to ask about the Bible? Who was the leader of the Mormons that led them west? What was the name of the famous silver mine in Nevada? What was the title for the head of the sheep ranch? What material was used in the southwest to build houses instead of wood? What term meant that all property in a marriage was equally owned by both parties? What is the most widely celebrated Mexican holiday? What was the three part history of the territory of Louisiana? What were the three stipulations of the Treaty of Guadalupe Hidalgo? What were the three motives that Lewis and Clark had for going on their journey? What were three characteristics of life in the mining camps? What were the Spanish names for the following items of the cowboy's wardrobe: - head - legs - rope What were the Spanish names for the following items of the cowboy's wardrobe: - feet - saddle - body (over garment) What country did NOT own land that was "destined" to be part of the United States? A Britain B France C Spain D Russia What were Protestant settlers from Northern Ireland called? Which of the following was NOT a concern expressed by Americans over the Louisiana Purchase? A It might cause a war with England. B It would be impossible to govern. C It cost too much money. D The act was unconstitutional. List two results of the Great Awakening. What sect was centered in the colony of Pennsylvania? US History Ch 15-17 Review What brilliant theologian became the leader of the Great Awakening in New England? A Samuel Davies B Jonathan Edwards C Gilbert Tennent D George Whitefield

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