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David Letterman

Transcript: or Oct. 1st, 2009 Reveals on-air that he has had an affair with longtime personal assistant, Stephanie Birkitt, and was blackmailed •Stronger Ivy Lee approach -More apologetic and take the blame Oct. 3rd, 2009 Former intern, Holly Hester, comes out with details of their affair in the 90's Why Go Public? $1.25 Friday, October 31, 2014 Sources What Went Right? Time Line Vol XCIII, No. 311 Oct. 5th, 2009, Letterman "apologizes" to his wife Feb. 2013, Letterman is interviewed by Oprah •Why + Theory •What Went Right •What Went Wrong •Recommendations •Bernays approach -Create a diversion and spin it What Went Wrong? Carter, B. (2009, October 2). Letterman Extortion Raises Questions for CBS. Retrieved October 16, 2014, from http://www.nytimes.com/2009/10/03/business/media/03extort.html?pagewanted=all De Moraes, L. (2013, January 7). David Letterman addresses relationship problems during ‘Oprah’ interview. Retrieved October 18, 2014, from http://www.washingtonpost.com/blogs/tv-column/post/david-letterman-addresses-sex-scandal-during-oprah-interview/2013/01/07/a7151064-58d8-11e2-9fa9-5fbdc9530eb9_blog.html Gold, M., & Collins, S. (2009, October 3). David Letterman affair is no joke. Retrieved October 17, 2014, from http://articles.latimes.com/2009/oct/03/entertainment/et-letterman3 Miller, J. (2012, December 18). David Letterman Opens Up to Oprah About His Sex/Extortion Scandal. Retrieved October 15, 2014, from http://www.vanityfair.com/online/oscars/2012/12/david-letterman-sex-scandal-oprah-winfrey-interview North, A. (2009, October 2). "Office Romance"? No, Letterman's Affairs Were An Abuse Of Power. Retrieved October 16, 2014, from http://jezebel.com/5372898/office-romance-no-lettermans-affairs-were-an-abuse-of-power Seitel, Fraser P. (2014). The Practice of Public Relations, 12th edition. Upper Saddle River, NJ: Prentice Hall. •Ivy Lee •Ethics •Persuasion •No Written statement •Tone was lacking seriousness Questions? •Medium is the message •Prioritizing truth and honesty •Address to publics •Taking a stand •Creates an "honest" image What Happened? •Did not apologize to his wife in his initial statement Theories Seen Agenda Recomendations David Letterman Sex Scandal •Control of the narrative

Jonathan Letterman

Transcript: Created an independent Ambulance Corps. Ambulances Under Letterman’s orders, everyone was assigned its own ambulances. Ambulances were forbidden to any use but the transportation of wounded and medical supply, preventing them from misuse. Developed an orderly and efficient system for the treatment of wounded soldiers Created two long-term hospitals on the battlefield – the first of their kind – at Keedysville and Smoketown One surgeon in charge, an assistant surgeon to provide supplies, and another to keep records. Each hospital would also select three surgeons to perform operations while others assisted or performed other important duties. Other Problems Letterman at Antietam cont. How were the hospitals run? Civil War Medicine Video Letterman's Ambulence Corps. Lack of supplies Unattended hospitals Considered the father of emergency medicine Good schooling Transformed the Medical Corps His ideas have led to better civilian emergency medicine, disaster relief, and emergency management around the world. Letterman Army Hospital Letterman Today Background by: David Lazar; Block 7 Thank you for Watching! Letterman Army Hospital Civil War Ambulence 1 million out of 2 million experienced diarrhea or dysentery Letterman faced a huge challenge in preventing the diarrhea Death by diarrhea An Illinois private stated, "Inflammation of the bowels was so severe and painful that it seemed as though death would be a welcome relief." Antietam left over ten thousand Federal soldiers wounded, and thousands more Confederates, left by their retreating army. Thanks to Lettermans system, within 48 hours the abandoned Confederate wounded were all secured. Letterman at Antietam Jonathan Letterman “There was not a day during World War II that I did not thank God for Jonathan Letterman.” - Paul Hawley A Big Problem: Diahhrea

Jonathan Letterman

Transcript: Early Life At the beginning of the Civil War, Jonathan Letterman was assigned to the Army of Potomac. Soon after that he was named the medical director of the whole entire army. After tha Battle at the Second Manassas, General George McClellan gave Letterman the free range to do whatever he needed to do to revamp the medical department of the army. Ambulance Corps Jonathan also created an ambulance corps. The ambulance corps had a strecher bearer to carry the wounded sloiders. The ambulance corp trained men to operate wagons and pick up wounded soliders to take them to one of the three treatment process that Letterman created. Medical Career Jonathan Letterman Treatment Process Inorder to revamp the medical department of the army os Jonthan Letterman creayed an evacuation system that had three differnet stations for different types of treatments. The first station was a field-dressing station that was located on the battelfield where they could immeditaly stoped bleeding. Next there was a field hospital that was near the battle field but not right by it. The field hospital was to do emergency surgery took place and additional treatment took place. Teh last on is the large hospital that was located far away and that is where long trem treatment took place. Jonathan Letterman was born in Canonsburg, Pennsylvania on December 11, 1824. Jonathan grew up being around the medical feild cause his dad was a doctor. When Jonathan was older he decided to follow in his fathers footsteps becoming a doctor. In 1849 Letterman graduated from the Jeffersons Medical College , in that same year he also assumed the rank of assist surgeon in the Army Medical Department.

David Letterman

Transcript: David Letterman David Letterman was born April 12, 1947 in Indianapolis, Indiana. And as a kid in school Letterman was a class clown. Letterman studied radio and television at Ball State University, in Muncie, Indiana (B.A. 1969). He worked in Indianapolis as a radio talk-show host. His big break came when he began appearing on The Tonight Show with Johnny Carson,he was offered his own show, the daytime David Letterman Show. Late Night with David Letterman soon became popular with a young audience by mixing the usual talk-show ingredients of celebrity guests His signature features include The Top Ten List; Stupid Pet Tricks (along with its companion, Stupid Human Tricks); Letterman has received several Emmys for both writing and for his talk show hosting duties. On January 14, 2000, fans were shocked to learn that Letterman underwent quintuple heart bypass surgery. Letterman's next show aired after the surgey was February 21. In 2009, Forbes also listed Letterman as No. 14 on their list of most powerful personalities in entertainment. Letterman and Lasko wed during a private courthouse ceremony in Choteau, Montana, on March 19, 2009. The family lives in North Salem, New York, on a 108-acre estate. Letterman is known for successfully keeping his private life away from the media. He was married to Michele Cook from 1969-1977. He has also been romantically linked to comedian/writer Merrill Markoe. In 2007, he was ranked as No. 17 on the Forbes list of richest men in the entertainment industry, making an estimated $40 million that year. He then began a relationship with production manager Regina Lasko in the mid 80s. Letterman and Lasko celebrated the birth of their son in 2004, who they named after Letterman's father, Harry Joseph Letterman.

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