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Transcript: Supernatural Aid "You can make so much." "They're for boys." Beginning of transformation Tyco produced similar building bricks for a period but the production slowly faded. "Most creative kids toy." "Those f***ers are sharp!" 1932: Christiansen Family founded LEGO in Billund, Denmark as a carpenter company LEGO- "Play well" in Danish 1935: First product launched- LEGO Duck 1961: LEGO established in USA/ Canada 1968: First LEGOLAND opened in Billund Now- World's 4th largest Manufacturer in toys, now 10,000 employees in 130 countries Latest developments: Themed lego sets and games Challenges and temptations "Some of my best years." "Ever stepped on one?" Status Quo Feelings -Needs LEGO Fills: Hedonic (subjective/experiential) and psychogenic needs (status, power, affiliation) (priorities of culture) Nostalgic Needs Different for both parents and kids Transformation Revelation Death and Rebirth Life Style Brand- Family, children Bricks, toys, experiences, and teaching aides geared towards children Video and online games Themed LEGO brick sets LEGO Land and Theme Parks Retail stores and children’s clothes Board games Connecting with People "I have so many." Quotes "No social skills." Age 5 Expectations Call to Adventure Lego sued the CoCo company in 2002 for copyright infringement for their "Coko bricks". Lego wins. "I'm not creative enough." Abyss Age 65 "Fun!" Email subscriptions, Direct mail Facebook, Instagram, Twitter, Google+ Turning relationships into loyalty paying Attention to what is happening in the environment, online and culturally. mobility to change awareness Four main steps with trust in the center Identify Differentiate Interact Customize LEGO focuses on use of innovative technology without moving away from company's core values. Strong association with contemporary IT, and design & manufacturing systems Prices can range between $5-$500 for normal sets "So creative." Helper Legos biggest competitor, Mega Bloks, provide colorful and durable bricks for children and more advanced sets for older kids. "Best toys I've had." "I still use them for fixes." Unknown "I love them!" That´s all Amigos! Tactics Known "My kids love them." Dr. Josué Israel Cervantes V. Return Threshold Guardians "Boring." Needs "Lego's Friends is stupid." Prior to 2002: LEGO’s target market was boys aged 7 to 12. Adult fans were considered weird Mentor Godfred Kirk Christiansen describes LEGO's product attributes as being: 1. Unlimited play potential 5. Healthy, quiet play 2. For girls and for boys 6. Long hours of play 3. Fun for every age 7. Development, imagination, creativity 4. Year-round play 8. The more LEGO, the greater the value The Hero´s Journey "Great for kids." "No comment." Helper Fears Questions?

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.

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