Creative Mind Map
Transcript: At the conclusion of this class: Some Closing Comments! (Something I never thought about before) (Something I thought was a really important topic) Be open to The first episode can be found here! (Ending may be NSFW!-warning) My Misconceptions about creativity: Music in advertising April 3, 2014 MORE DIVERGENCE Through the generation and testing of hypothesis, it is possible to discover trends and correlations between different elements of creativity. By thinking of creativity as a science as well as an art, suddenly there is so much more theory to understand, test and utilize. Frameworks and structure can actually enhance the creative process and does not have to be juxtaposed with idea generation. By striving to understand WHY people respond certain way to different stimuli, we understand the fundamentals of how certain goals can be achieved and have more ammunition when the times comes to instigate creative thinking. This was a pretty interesting topic. So interesting in fact that I had an hour conversation with all 5 of my roommates (science, math and accounting students) about it and they all expressed interest in being in this class. The idea that through hypothesis generation and the fulfilling or denial of expectations, music can influence the way we think is crazy. It makes alot of sense, but it is definitely something that has never crossed my mind, and prompted my desire to be more inquisitive. The relationship between art, music, design, framing, and general direction with the way creative projects are perceived is intrinsically interesting, as it blurs the line between cognitive sciences, business and art. This is a topic I will also explore in depth going forwards. FOR: BU492 Glen Drummond V2.0 Revamp Some Reflections The connection between marketing and creativity is still a hard one to pin down. With the rise of social media, better production technologies and saturation of crazy ideas, it only becomes harder and harder to make marketing campaigns stand out with only creativity. . Validity vs. Reliability Prior to this class: [100444030] I want to thank you again for making this class such a pleasure to attend every week. Through the class discussions and content I was able to learn many things about creative thinking, and it challenged and changed many perceptions I had coming in to the class. Who knows! Maybe our paths will cross again in the future! It is a small world after all. Marketing and Creativtiy Creativity is all about exposure to new ideas and experience. There should be no formal structure to creativity as structure works against the concept of creative thinking and limits ideas. Creativity cannot be quantified, bottled up or represented by theory, it is an intangible notion that some people have and some people don't. After seeing the feedback from my blog post about the role of a devils advocate, I now realize I am kind of a pessimistic person. Is it wrong to say I sometimes enjoy poking holes in ideas? The thinking hats process we touched on in class seems like a much more structured way to brainstorm. In my past ways I would write off dumb ideas as dumb ideas, but sometimes they can end up working just with some minor adjustments. Look at Twitter.. When I first heard of Twitter I thought it was dumb and would never take off.. but surprise. I know nothing. All ideas need a bit of sunshine before it is subjected to the Colosseum to face the incumbents. According to the profiling exercise in class I am a Generator type. This only highlights the importance of an open mind when it comes to brainstorming. . Creative Mind Map < It appears I am a black hat.. Yichen He As a "creative" individual I never had high regard for reliable testing methods. Numbers and data are for those boring stogy people doing analytic work, creative insight can't be quantified. But since then I have come to a temporary point of reconciliation - through testing hypothesis and analyzing results, we may be able to slowly connect different areas of qualitative traits to quantifiable measures. With the increase in computing power, can this be achieved? A critical issue we must deal with on our quest for creativity is setting benchmarks so we know how close we are in achieving our goals. And there lies another crucial aspect of quantitative metrics in reporting. When it came to creative thinking, my old process was to simply come up with a bunch of ideas, pick the best and roll with it. The final idea would have gone through multiple iterations before it is finalized. It is interesting this process has been identified as the Diverge, Converge, Repeat theory. While in past experiences groups are wary of diverging again after the initial idea brainstorming process for the fear of scope creep. However it is interesting to note that both according to this theory and my personal experience, creativity does tend to flourish when there are multiple cycles of the process, as the additional divergence steps allow for
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