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Chiquita Banana

Transcript: Farmworkers worked arduous hours in unsafe conditions near runoff contaminated water, and tropical forests were cleared for expansion. -J. Gary Taylor Amber Chapel Anna Marshall Brief History "In March of this year, Chiquita pled guilty to federal criminal charges for making more than 100 payments, totaling more than $1.7 million, to the AUC, which has been designated as a Foreign Terrorist Organization by the U.S. government. Chiquita paid a $25 million fine." -Earth Rights International vs. VS. "Today, more than 40 years later, we still carefully place each sticker on by hand. Machines are just too rough and can bruise the delicate fruit." Chiquita is a global company with headquarters in Cincinnati, Ohio. There are approximately 21,000 employees and operations on six continents worldwide. The majority of Chiquita employees are in Central America. "We embrace our responsibility to provide our employees a work environment that fully conforms to our Core Values." Bananas are grown on Chiquita plantations in Panama, Costa Rica, Guatemala, Honduras, Mexico and Colombia. "We had a problem that could impact our brand." -McLaughlin (Costa Rica General Manager) Typical work schedule: 5am- go to work >30 minute lunch break >hot/humid work environment >overexposer to pesticides 6pm- go home 1899 United Fruit Company created on March 30. 1899 Created The Great White Fleet (white ships to reflect the sun and retain optimum temperature for banana travel). 1944 Introduced the name Chiquita, Miss Chiquita, and the jingle. 1966 The Chiquita brand arrived in Europe. 1968 More than 4 billion pounds of bananas were shipped and sold worldwide. 2001 Chiquita filed Chapter 11 debt restructuring plan in November. 2007, EarthRights International (ERI) filed a federal class-action lawsuit for Colombian families charging Chiquita Brands International, Inc., with funding known terrorist organizations in Colombia. "Want to help finance terrorism? Buy a Chiquita banana."

Chiquita Banana

Transcript: The Banana Market: Why We Still Love Chiquita Citations -Lifestyle choices: health, nutrition, & beauty -Class & Status: glamor of being healthy -Affordable luxury -Marketing strategies of fear and values -Affording and accessing luxury items -First impressions: health consciousness Simon Works Cited Banana Republics: Chiquita's Origins The Banana Market Chiquita Banana Acker, A. (1988). Honduras the making of a banana republic. Toronto: Between the Lines. Chiquita.com - Commercials & Ads . (n.d.). Chiquita.com - Chiquita.com: Welcome To A World of Good Food . Retrieved March 22, 2012, from http://www.chiquita.com/Our-Company/The-Chiquita-Story/Commercials---Ads.aspx Lawrence, M. (2008). We Are What We Eat: The Colonial History of the Banana . Te Kokonga, 2, 1-4. Loker, W. (2008). Banana: The Fate of the Fruit that Changed The World; Banana Cultures: Agriculture, Consumption and Environmental Change in Honduras and The United States; Banana Wars: Power, Production, Production and History in The Americas. Food and Foodways: Exploration in the History and Culture of Human Nourishment, 16(3), 244-258. New Top Ten Female Product Advertising Icons & The Actresses Who Could Replace Them | Free Online Advertising. (n.d.). Free Online Advertising. Retrieved March 23, 2012, from http://online-free-advertising.blogspot.com/2008/08/new-top-ten-female-product-advertising.html Veblen Origins of Chiquita "Bananas are the most commonly eaten fruit in the U.S. Yet there is little that is “natural” about the way this fruit, which is the most widely traded fruit internationally with total exports valued at over $5 billion, is produced, packaged, shipped, marketed, and ultimately consumed by millions of people across the globe." Conspicuous Consumption: First Impressions & Moral Values Chiquita Brands founded in 1944 by United Fruit. First Impressions & Moral Values -United Fruit Company (1899) -Exotic luxury items exported from third world nations -Sexualized advertising -Displaying wealth & elite status What do Bananas mean today?

Chiquita Banana

Transcript: While shopping at Kroger in Oxford, I noticed many other viable fruit options, that could be considered substitutes for bananas... Oranges (and juice) are grown in Florida Why was an international product chosen as the essential fruit? Chiquita used their branded sticker to promote certain aspects of its product to advertise to supermarket customers Photo based on: 'horizon' by pierreyves @ flickr Banana Branding Nutrition Source of vitamins and minerals improvement in digestive health Scources Chiquita Bananas The Little Blue (and Green) Sticker Why Bananas? Apples are grown in Washington and Michigan almost year round Differentiate from ordinary bananas to bananas that "look cool" the stickers do the work of attracting customers Bananas move from an exotic, imported item to a necessary commodity Rebrand and refresh Chiquita through their Redesign Campaign Consumption Cultural Significance notion of production -> feature of consumption "Brand Equity" - unique value and cultural recognition Primary: Organic Banana Sticker Picutres: "Chiquita Organic Bananas, http://www.chrismockdesign.com/index.php?/bootsys-ad/ Other Banana Sticker Pictures: "Chiquita: Solgans" http://www.sonnyscrazybananastickers.com/chiquita_slogans Secondary: Walker, Rob, "A Design Campaign for Bananas", New York Times, August 20, 2010, accessed March 19, 2012, http://www.nytimes.com/2010/08/22/ magazine/22fob-consumed-t.html?_r=2&scp=1&sq=banana%20democracy&st=cse Sung, Matt, "Chiquita Banana Brand Refresh: an Interview with the Designer, DJ Neff", Desgin:Related, last updated Febuary 16, 2010, accessed March 20, 2012, http://www.designrelated.com/news/feature_view?id=47 Willis Susan, "Learning from the Banana", American Quarterly 39.4: 594-595 Blueberries are primarily grown in Maine, Michigan, and North Carolina Chiquita used the organic stickers to convey messages about green living and consumption Yet, they gave now real description about how bananas contribut to clean water or are eco-friendly

Chiquita Banana

Transcript: The Story Argument Characters Plot Conflicts Rise & Fall Became a Registered Trademark The Market Advertisements The Label Claims and Slogans "Chiquita. Quite Possibly, The World's Perfect Food." "...stay fresh up to 7 days longer than bananas delivered in traditional packaging." "Recipes for All Stages of Ripeness" Competition International Different Cultures, Different Uses. The Meaning Thorstein Veblen, “Conspicuous Consumption” The Consumer Society Reader, eds. Juliet B. Schor and Douglas Holt (New Press, 2000), 187-204. Igor Kopytoff, “The Cultural Biography of Things: Commoditization as Process, The Social Life of Things, ed. Arjun Epidural (Cambridge, 1986), 64-91. “Our Company”, Chiquita Brands International, Inc., http://www.chiquita.com/Our-Company.aspx. “Our Bananas”, Chiquita Brands International, Inc., http://www.chiquitabananas.com/Banana-Information/index-yellow-bananas-information.aspx. Adelien van de Kasteele, “The Banana Chain:The Macro Economics of the Banana Trade”, (Amsterdam, 1998), 1-34. “United Fruit Company”, United Fruit Historical Society, http://www.unitedfruit.org/. All Images Retrieved from: “Chiquita Banana”, Google Image Search Engine, https://www.google.com/imghp?ie=UTF-8&hl=en&tab=wi. “Chiquita Banana”, YouTube, http://www.youtube.com/. Chiquita Banana Commodity versus Culture Present Research Conducted Women Farmers Kopytoff Children Fast and Efficient Transportation of Bananas World War II Growth in Company Veblen Captain Lorenzo Dow Baker Created the Boston Fruit Company Past Minor C. Keith Created a Railroad Luxury versus Necessity Miss Chiquita Bananas Sold in U.S. for Profit Men Joined to Create United Fruit Company

Chiquita Banana

Transcript: Chiquita Banana made about $3.1 billion in revenue about 80 million bananas are sold each year Competitors Dole Food- # 1 seller of bananas Fresh Del Monte Produce- 12% share of the world market share of bananas Fyffes- First company to brand bananas using the "blue Label" The large stems are then cut down into bunches They are then trimmed down and looked closer at for selection pesticides and other natural fluids are washed off New pesticides are put on to prevent "crown rot" Then they are put into boxes to be shipped How Chiquita is preventing this Profit/Competition Chiquita Banana Colleen Macdonald On average a banana tree produces fruit every 9 months Chiquita is able to mass produce bananas Their trees grow to be about 13-30 feet Each stem produces around 140 bananas Companies have large watering systems in place to allow the plants to grow faster I wish I had learned more about the way these plantations effected the normal lives of those living in the communities Where can we buy Bananas Work Cited: Boxes are put onto trains and trucks that bring them to the port The boxes are kept refrigerated and are shipped around the world Mostly to North America and Europe On average the bananas that are on sale are 10-14 days post harvesting Packaging In 2000 Chiquita started to work with the Rainforest Alliance to say that 100% of their farms in LA would not harm the rainforest and created the "Better the Banana Project" Harvesting Once a manager believes the bananas are ready to be cut the harvesting system begins The stem holding the 150 bananas is placed on an overhead cable that carries the bananas throughout the plantation Once the bananas reach the end of the cable the bananas are then transported by workers to packing station Shipping "Bananas." Environmental Impacts of Banana Growing /. N.p., n.d. Web. "Chiquita Brands International (CQB)." Stock:. N.p., n.d. Web. 26 Apr. 2016. "Chiquita.com - The Chiquita Story." Chiquita.com - The Chiquita Story. N.p., n.d. Web. 26 Apr. 2016. "Digesting the Facts: Where Our Food Comes From." : Chiquita Bananas. N.p., n.d. Web. 26 Apr. 2016. "Wages & Benefits." Chiquita.com. N.p., n.d. Web. 26 Apr. 2016. "Life on a Banana Plantation; Growing Chiquita Bananas: Pesticides and Hard Work - Chiquita SECRETS Revealed MIKE GALLAGHER & CAMERON McWHIRTER / Cincinnati Enquirer 3may1998." Life on a Banana Plantation; Growing Chiquita Bananas: Pesticides and Hard Work - Chiquita SECRETS Revealed MIKE GALLAGHER & CAMERON McWHIRTER / Cincinnati Enquirer 3may1998. N.p., n.d. Web Workers Growing Chiquita Bananas operates in more then 70 countries They are mostly grown in tropical regions: Mexico Guatemala Honduras Panama Ecuador Costa Rica They must be grown within 20 degrees of the equator This is why we can eat bananas all year round. Where? The official sponsor and supplier of bananas at the Lake Placid 1980 Olympics Own farms in Central and South America- must be grown in tropical areas Number 1 seller of Bananas in the European Union Sell Organic Bananas, Chiquita Minis, and Plantains Environment Effects Fair treatment of employees Make sure working environment is safe for workers Improve lives of those who live in the communities Respect cultural differences You can buy Chiquita Bananas at any national grocery store. They are sold all over Europe and NA Human pollution harmful pesticides water is polluted disturbing the soil What did I learn/ Wish i learned Behind the Peel There are 17,000 employees working in Central and South America The wages for LA farms are about the legal minimum wage Chiquita believes in providing their employees with the opportunity to have homes Also want employee's children to have education Often build schools in community where employee's live Founded in 1870 by Captain Lorenzo Dow Baker. In 2005 the Fresh Express was added to the brand A leading global company In 70 Countries with about 20,000 employees Head quarters is in Charlotte, NC Core Values "Integrity, respect, opportunity, and responsibility." How Do Bananas get to Our Tables?

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