Transcript: Distance from Costa Rica Chiquita factory to Sobeys is 5,678 km 5 facts about Chiquita Bananas Transport Chiquita Bananas What do your bananas go through to get to your local grocery store? Process of growth -Chiquita truck from Costa Rica -truck goes to different regions in Central America -goes to Philadelphia Centennial Exposition of America -gets shipped to Canada (cargo) -Canada to Sobeys in Edmonton -transported by train to Saskatoon Sobeys -storage for 3-6 days -distance of plane 9,947 km -distance of car 9,947 km -http://www.chiquitabananas.com/ Other information -https://en.wikipedia.org/wiki/Chiquita_Brands_International -break off bell - time (two months) -prop banana bunch -pick when ripe -package/bag in 6-8 clusters per bag -clean off unwanted around peel The Journey of Chiquita Bananas Bibliography Maintenence - An individual banana is called a finger. A bunch of bananas is called a hand - Bananas don't grow on trees. They're actually a giant herb - Did you know bananas, apples & watermelons float in water? - The banana plant reaches its full height of 15 to 30 feet in about one year - Did you know there is a museum in Auburn, Washington dedicated to bananas? It's called the Washington Banana Museum What do bananas need to grow? -tropical climates -rich soil -lots of water -land -banana plant suckers (not seeds) -water -protect from wind -remove dead leaves weekly -sprinkle fertilizer
Transcript: Farmworkers worked arduous hours in unsafe conditions near runoff contaminated water, and tropical forests were cleared for expansion. -J. Gary Taylor Amber Chapel Anna Marshall Brief History "In March of this year, Chiquita pled guilty to federal criminal charges for making more than 100 payments, totaling more than $1.7 million, to the AUC, which has been designated as a Foreign Terrorist Organization by the U.S. government. Chiquita paid a $25 million fine." -Earth Rights International vs. VS. "Today, more than 40 years later, we still carefully place each sticker on by hand. Machines are just too rough and can bruise the delicate fruit." Chiquita is a global company with headquarters in Cincinnati, Ohio. There are approximately 21,000 employees and operations on six continents worldwide. The majority of Chiquita employees are in Central America. "We embrace our responsibility to provide our employees a work environment that fully conforms to our Core Values." Bananas are grown on Chiquita plantations in Panama, Costa Rica, Guatemala, Honduras, Mexico and Colombia. "We had a problem that could impact our brand." -McLaughlin (Costa Rica General Manager) Typical work schedule: 5am- go to work >30 minute lunch break >hot/humid work environment >overexposer to pesticides 6pm- go home 1899 United Fruit Company created on March 30. 1899 Created The Great White Fleet (white ships to reflect the sun and retain optimum temperature for banana travel). 1944 Introduced the name Chiquita, Miss Chiquita, and the jingle. 1966 The Chiquita brand arrived in Europe. 1968 More than 4 billion pounds of bananas were shipped and sold worldwide. 2001 Chiquita filed Chapter 11 debt restructuring plan in November. 2007, EarthRights International (ERI) filed a federal class-action lawsuit for Colombian families charging Chiquita Brands International, Inc., with funding known terrorist organizations in Colombia. "Want to help finance terrorism? Buy a Chiquita banana."
Transcript: The Banana Market: Why We Still Love Chiquita Citations -Lifestyle choices: health, nutrition, & beauty -Class & Status: glamor of being healthy -Affordable luxury -Marketing strategies of fear and values -Affording and accessing luxury items -First impressions: health consciousness Simon Works Cited Banana Republics: Chiquita's Origins The Banana Market Chiquita Banana Acker, A. (1988). Honduras the making of a banana republic. Toronto: Between the Lines. Chiquita.com - Commercials & Ads . (n.d.). Chiquita.com - Chiquita.com: Welcome To A World of Good Food . Retrieved March 22, 2012, from http://www.chiquita.com/Our-Company/The-Chiquita-Story/Commercials---Ads.aspx Lawrence, M. (2008). We Are What We Eat: The Colonial History of the Banana . Te Kokonga, 2, 1-4. Loker, W. (2008). Banana: The Fate of the Fruit that Changed The World; Banana Cultures: Agriculture, Consumption and Environmental Change in Honduras and The United States; Banana Wars: Power, Production, Production and History in The Americas. Food and Foodways: Exploration in the History and Culture of Human Nourishment, 16(3), 244-258. New Top Ten Female Product Advertising Icons & The Actresses Who Could Replace Them | Free Online Advertising. (n.d.). Free Online Advertising. Retrieved March 23, 2012, from http://online-free-advertising.blogspot.com/2008/08/new-top-ten-female-product-advertising.html Veblen Origins of Chiquita "Bananas are the most commonly eaten fruit in the U.S. Yet there is little that is “natural” about the way this fruit, which is the most widely traded fruit internationally with total exports valued at over $5 billion, is produced, packaged, shipped, marketed, and ultimately consumed by millions of people across the globe." Conspicuous Consumption: First Impressions & Moral Values Chiquita Brands founded in 1944 by United Fruit. First Impressions & Moral Values -United Fruit Company (1899) -Exotic luxury items exported from third world nations -Sexualized advertising -Displaying wealth & elite status What do Bananas mean today?
Transcript: While shopping at Kroger in Oxford, I noticed many other viable fruit options, that could be considered substitutes for bananas... Oranges (and juice) are grown in Florida Why was an international product chosen as the essential fruit? Chiquita used their branded sticker to promote certain aspects of its product to advertise to supermarket customers Photo based on: 'horizon' by pierreyves @ flickr Banana Branding Nutrition Source of vitamins and minerals improvement in digestive health Scources Chiquita Bananas The Little Blue (and Green) Sticker Why Bananas? Apples are grown in Washington and Michigan almost year round Differentiate from ordinary bananas to bananas that "look cool" the stickers do the work of attracting customers Bananas move from an exotic, imported item to a necessary commodity Rebrand and refresh Chiquita through their Redesign Campaign Consumption Cultural Significance notion of production -> feature of consumption "Brand Equity" - unique value and cultural recognition Primary: Organic Banana Sticker Picutres: "Chiquita Organic Bananas, http://www.chrismockdesign.com/index.php?/bootsys-ad/ Other Banana Sticker Pictures: "Chiquita: Solgans" http://www.sonnyscrazybananastickers.com/chiquita_slogans Secondary: Walker, Rob, "A Design Campaign for Bananas", New York Times, August 20, 2010, accessed March 19, 2012, http://www.nytimes.com/2010/08/22/ magazine/22fob-consumed-t.html?_r=2&scp=1&sq=banana%20democracy&st=cse Sung, Matt, "Chiquita Banana Brand Refresh: an Interview with the Designer, DJ Neff", Desgin:Related, last updated Febuary 16, 2010, accessed March 20, 2012, http://www.designrelated.com/news/feature_view?id=47 Willis Susan, "Learning from the Banana", American Quarterly 39.4: 594-595 Blueberries are primarily grown in Maine, Michigan, and North Carolina Chiquita used the organic stickers to convey messages about green living and consumption Yet, they gave now real description about how bananas contribut to clean water or are eco-friendly
Transcript: The Story Argument Characters Plot Conflicts Rise & Fall Became a Registered Trademark The Market Advertisements The Label Claims and Slogans "Chiquita. Quite Possibly, The World's Perfect Food." "...stay fresh up to 7 days longer than bananas delivered in traditional packaging." "Recipes for All Stages of Ripeness" Competition International Different Cultures, Different Uses. The Meaning Thorstein Veblen, “Conspicuous Consumption” The Consumer Society Reader, eds. Juliet B. Schor and Douglas Holt (New Press, 2000), 187-204. Igor Kopytoff, “The Cultural Biography of Things: Commoditization as Process, The Social Life of Things, ed. Arjun Epidural (Cambridge, 1986), 64-91. “Our Company”, Chiquita Brands International, Inc., http://www.chiquita.com/Our-Company.aspx. “Our Bananas”, Chiquita Brands International, Inc., http://www.chiquitabananas.com/Banana-Information/index-yellow-bananas-information.aspx. Adelien van de Kasteele, “The Banana Chain:The Macro Economics of the Banana Trade”, (Amsterdam, 1998), 1-34. “United Fruit Company”, United Fruit Historical Society, http://www.unitedfruit.org/. All Images Retrieved from: “Chiquita Banana”, Google Image Search Engine, https://www.google.com/imghp?ie=UTF-8&hl=en&tab=wi. “Chiquita Banana”, YouTube, http://www.youtube.com/. Chiquita Banana Commodity versus Culture Present Research Conducted Women Farmers Kopytoff Children Fast and Efficient Transportation of Bananas World War II Growth in Company Veblen Captain Lorenzo Dow Baker Created the Boston Fruit Company Past Minor C. Keith Created a Railroad Luxury versus Necessity Miss Chiquita Bananas Sold in U.S. for Profit Men Joined to Create United Fruit Company
Transcript: Responsible for the persuasive act on nutritous advertising, informing others how to live and healthier lifestyle. http://www.chiquita.com/Chiquita/media/JIngles/Original_Chiquita_Jingle.mp3 New Chiquita Created in 1944 Company started in 1870 Chiquita Sponsors Initiatives to Promote MyPlate Nutrition. 20 Sept. 2011. 8 Feb. 2012 http://www.reuters.com/article/2011/09/20/ idUS204835+20-Sep- 2011+HUG20110920 Improving World Nutrition. 25 Oct. 2011. Chiquita Brands L.L.C. 8 Feb. 2012. http://www.chiquita.com/Our-Company/Meet-Chiquita.aspx Let’s Move Salad Bars to Schools. 15 Jan. 2012. 8 Feb. 2012 http://saladbars2schools.org/ "Look for the seal on the peel, and wear it for good health" The Leading Lady of Fruit Oscar Grillo 1987 transformation into a women. Dik Browne version First jingle:1944 Led by Robert Foreman Patti Clayton as the voice Chiquita Banana http://www.chiquita.com/Chiquita/media/JIngles/Current_Chiquita_Jingle.mp3
Transcript: Chiquita Banana made about $3.1 billion in revenue about 80 million bananas are sold each year Competitors Dole Food- # 1 seller of bananas Fresh Del Monte Produce- 12% share of the world market share of bananas Fyffes- First company to brand bananas using the "blue Label" The large stems are then cut down into bunches They are then trimmed down and looked closer at for selection pesticides and other natural fluids are washed off New pesticides are put on to prevent "crown rot" Then they are put into boxes to be shipped How Chiquita is preventing this Profit/Competition Chiquita Banana Colleen Macdonald On average a banana tree produces fruit every 9 months Chiquita is able to mass produce bananas Their trees grow to be about 13-30 feet Each stem produces around 140 bananas Companies have large watering systems in place to allow the plants to grow faster I wish I had learned more about the way these plantations effected the normal lives of those living in the communities Where can we buy Bananas Work Cited: Boxes are put onto trains and trucks that bring them to the port The boxes are kept refrigerated and are shipped around the world Mostly to North America and Europe On average the bananas that are on sale are 10-14 days post harvesting Packaging In 2000 Chiquita started to work with the Rainforest Alliance to say that 100% of their farms in LA would not harm the rainforest and created the "Better the Banana Project" Harvesting Once a manager believes the bananas are ready to be cut the harvesting system begins The stem holding the 150 bananas is placed on an overhead cable that carries the bananas throughout the plantation Once the bananas reach the end of the cable the bananas are then transported by workers to packing station Shipping "Bananas." Environmental Impacts of Banana Growing /. N.p., n.d. Web. "Chiquita Brands International (CQB)." Stock:. N.p., n.d. Web. 26 Apr. 2016. "Chiquita.com - The Chiquita Story." Chiquita.com - The Chiquita Story. N.p., n.d. Web. 26 Apr. 2016. "Digesting the Facts: Where Our Food Comes From." : Chiquita Bananas. N.p., n.d. Web. 26 Apr. 2016. "Wages & Benefits." Chiquita.com. N.p., n.d. Web. 26 Apr. 2016. "Life on a Banana Plantation; Growing Chiquita Bananas: Pesticides and Hard Work - Chiquita SECRETS Revealed MIKE GALLAGHER & CAMERON McWHIRTER / Cincinnati Enquirer 3may1998." Life on a Banana Plantation; Growing Chiquita Bananas: Pesticides and Hard Work - Chiquita SECRETS Revealed MIKE GALLAGHER & CAMERON McWHIRTER / Cincinnati Enquirer 3may1998. N.p., n.d. Web Workers Growing Chiquita Bananas operates in more then 70 countries They are mostly grown in tropical regions: Mexico Guatemala Honduras Panama Ecuador Costa Rica They must be grown within 20 degrees of the equator This is why we can eat bananas all year round. Where? The official sponsor and supplier of bananas at the Lake Placid 1980 Olympics Own farms in Central and South America- must be grown in tropical areas Number 1 seller of Bananas in the European Union Sell Organic Bananas, Chiquita Minis, and Plantains Environment Effects Fair treatment of employees Make sure working environment is safe for workers Improve lives of those who live in the communities Respect cultural differences You can buy Chiquita Bananas at any national grocery store. They are sold all over Europe and NA Human pollution harmful pesticides water is polluted disturbing the soil What did I learn/ Wish i learned Behind the Peel There are 17,000 employees working in Central and South America The wages for LA farms are about the legal minimum wage Chiquita believes in providing their employees with the opportunity to have homes Also want employee's children to have education Often build schools in community where employee's live Founded in 1870 by Captain Lorenzo Dow Baker. In 2005 the Fresh Express was added to the brand A leading global company In 70 Countries with about 20,000 employees Head quarters is in Charlotte, NC Core Values "Integrity, respect, opportunity, and responsibility." How Do Bananas get to Our Tables?
Transcript: Let's Go Bananas!! Carl Betz The Chiquita Banana chiquita.com Material Dimensions The Bananas “If you want to get profit, you have to put everything in a monoculture” -Luis Pocasangre, PhD Nearly all bananas sold in supermarkets under the Chiquita brand are the seedless Cavendish variety. Modern bananas are all genetic clones of a single plant grown in England in the 1830s; the house gardener wanted to grow bananas because they appeared on the house wallpaper (Leatherdale 2016) The Cavendish Banana The Cavendish Banana wikipedia.org Britannica.com The Chatsworth House The original banana cultivar, the Gros Michel, was practically wiped out by a fungal disease in the late 1950s. Many say that the Gros Michel is far superior in flavor and texture to the Cavendish variety we know today (Frost 2018) Panama Disease Why Cavendish? The Cavendish banana was immune to panama disease and became the new commercial cultivar (Vice News 2020) atlasobscura.com chiquita.com T4, a new strain of panama disease, is putting the Cavendish banana at risk. There are two schools of though about what to do: But...... T4 Fungus researchgate.net Burning Infected Plants Breed a disease resistant Cavendish Or Change Consumer Preferences geneticliteracyproject.org researchgate.net Industrial banana production is a tech intensive process. Chiquita has filed patents on: Controlled Atmosphere Packaging Freshrinse Produce Wash Banana Peel Processing (chiquita.com n.d., Sole 1990) Patents and Technology Chiquita Tech produceprocessing.net 1899: The United Fruit Company was Founded 1903: Refrigerated Vessels allowed for better international transport 1910: United Fruit funded the first research on disease resistant bananas 1944: United Fruit adopted the Chiquita name 1990: Chiquita officially changed its name to "Chiquita Brands International" Timeline of the Chiquita Banana Historical Dimensions In 1944 the Chiquita brand that we know today becan with the introduction of the "Chiquita Banana Lady" Miss Chiquita Began as a cartoon fruit delivering a famous jingle on banana ripeness and storage In 1987 Miss Chiquita began to appear as a woman due to t"he image the public had of Miss Chiquita as a real person" (chiquita.com n.d.) Miss Chiquita Symbolism Chiquita.com pinterest.com After recognition as the recommended banana brand by Women's Choice award, Chiquita released a statement containing the following language: "On the premise that women are more approachable, Chiquita was able to put a personal face on bananas and give consumers a trustworthy figure to represent the product." "She has broken through cultural and social barriers to allow Chiquita banana to reach her public" (chiquita.com) Excerpts from a 2018 Corporate Newsletter: "How The First Lady of Fruit Supports Women" Food for Thought: Should Miss Chiquita be portrayed as a feminist symbol? In 1992 Chiquita turned its sights toward sustainability and formed a partnership with the rainforest alliance. Now all of Chiquita's farms are certified under the Rainforest Alliances' Better Banana Project, an effort to protect water quality, wildlife, and worker's rights. (Greenbiz Editors 2000) Chiquita Brands Int. and the Rainforest Alliance Environmentalism rainforestalliance.org Politics and Ethics of Chiquita Brands Political Dimensions "Chiquita is one of the most progressive companies on paper" (Prieto-Carron 2006) In the early 1900s, brands Cumayel and United Fruit Company build infrastructure in Central and South America in exchange for Land Samuel Zemurray of Cumayel donated weapons to a Honduran coup that favored a more industrial banana-friendly regime Corporate imperialism by banana companies led to the coining of the term "Banana Republic" and a legacy of political manipulation (Eschner 2017) Banana Republics Banana Republics pinterest.com The "banana republic" legacy leads into modern times: In 2007, over 4000 Colombians filed a lawsuit against Chiquita under the Torture Victims Protection act, claiming torure and deaths by Chiquita-supported paramilitary groups Chiquita admitted to sending money to the United Self-Defense Forces of Columbia between 1994 and 2004; they paid a $25 million settlement for the criminal activity (Business and Human Rights Resource Centre, n.d.) Cardona v. Chiquita Brands International was dismissed in US courts because "none of the relevant conduct took place in the United States" (Kelley 2018) Cardona v. Chiquita Brands International Cardona v. Chiquita In 1992 Chiquita Brands Int. joined the Better Banana Project. They wrote a corporate code of conduct (SA8000) that intends to: Provide internal and external review of working conditions in their supply chain Prohibits gender discrimination and sexual harassment Distribute a simplified version of the SA8000 code to train workers As a result of these efforts, Chiquita is considered one of the most progressive companies on paper (Prieto-Carron 2006) Corporate Social Responsibility Corporate Social
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