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Transcript

Figure & Ground

Help the viewer focus on the critical by reducing their cogntive load.

See the Kitty...

See the cable car.

Hierarchy

We read words and pictures top to bottom, left to right.

1. See the silver men.

2. See kitty watching.

Contrast & proximity

1. see the ice cream... it is the closest & biggest!

2. See the sign... close, big, & has contrast in color and values.

3. see kitty.

Closure & Contiguity

1. see the sign (contrast, size, placement)

2. see kitty (contiguity... thediagonal lines direct your eye.)

... this a whole Kitty, even though I can only see part of her.

Similarity

BOATS- not boat, boat, boat...

White Space & Balance

kitty is balanced by empty space & groups of small objects.

the blurred background = white space

Symmetry

Symmetrical

see the church?

Asymmetrical

Rule of Thirds

Action

...Increased contrast = See Kitty!

5x8

Alignment

What objects are lined up in a row?

Are you wondering about kitty?

Why are you worried about finding her?

...because you expected to see her.

That is called REPETITION & EXPERIENCE!

Remember to organize the information

Sort into CHUNKS

Kitty is a cue - she grabs your attention.

The foreground (sand) and background (water) provided layers of information.

a Plane or imaginary line of direction occurs between kitty & the boat

photos & presentation

by Angela Christopher

Visually

Organize

Can Kitty can find the garden?

t

Gesalt

...see the whole photo.

Thanks for watching.

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