Figure & Ground
Help the viewer focus on the critical by reducing their cogntive load.
Hierarchy
We read words and pictures top to bottom, left to right.
1. See the silver men.
2. See kitty watching.
Contrast & proximity
1. see the ice cream... it is the closest & biggest!
2. See the sign... close, big, & has contrast in color and values.
3. see kitty.
Closure & Contiguity
1. see the sign (contrast, size, placement)
2. see kitty (contiguity... thediagonal lines direct your eye.)
... this a whole Kitty, even though I can only see part of her.
Similarity
BOATS- not boat, boat, boat...
White Space & Balance
kitty is balanced by empty space & groups of small objects.
the blurred background = white space
Symmetry
Symmetrical
Asymmetrical
Rule of Thirds
Action
...Increased contrast = See Kitty!
5x8
Alignment
What objects are lined up in a row?
Are you wondering about kitty?
Why are you worried about finding her?
...because you expected to see her.
That is called REPETITION & EXPERIENCE!
Remember to organize the information
Sort into CHUNKS
Kitty is a cue - she grabs your attention.
The foreground (sand) and background (water) provided layers of information.
a Plane or imaginary line of direction occurs between kitty & the boat
photos & presentation
by Angela Christopher
Visually
Organize
Can Kitty can find the garden?
t
Gesalt
Thanks for watching.