The Olympic Partner Programme

learning Objectives

To understand the role of the Olympic Partner Programme

To know the major political issues associated with the Olympics.

To gain an understanding of the history and development the Olympic Games.

Task:

As a group you have to compile a fact sheet about the Olympic Games. It MUST include the following:

• History of the games
• Major political uses the games
• The nature of Olympic bidding
• The Olympic Partner Programme

Dr. Brookes copied the sports which were in the Olympics held in Athens in 1859 in future Wenlock Olympian Games (Brookes created this first as a class in 1850 and then as an event in 1856.). In 1866, a national Olympic Games in Great Britain was organized by Dr. Brookes at London's Crystal Palace.

The Ancient Olympic Games was a series of competitions held between representatives of several city-states and kingdoms from Ancient of Greece, which featured mainly athletic but also combat and chariot racing events.

The origin of these Olympics is shrouded in mystery and legend. The most widely accepted date for the beginning of the Ancient Olympics is 776 BC; this is based on inscriptions, found at Olympia, of the winners of a footrace held every four years starting in 776 BC.

The Ancient Games featured running events, a pentathlon (consisting of a jumping event, discus and javelin throws, a foot race and wrestling), boxing, wrestling, and equestrian events.

In 1890, after attending the Olympian Games of the Wenlock Olympian Society, Baron Pierre de Coubertin created the International Olympic Committee. Coubertin built on the ideas and work of Brookes and Zappas with the aim of creating an Olympic Games that would occur every four years in a different country

1896 Athens, Greece

1900 Paris, France

1904 St Louis, USA

1908 London, Great Britain

1912 Stockholm, Sweden

1920 Antwerp, Belgium

1924 Paris, France

1928 Amsterdam, Holland

1932 Los Angeles, USA

1936 Berlin, Germany

1948 London, Great Britain

1952 Helsinki, Finland

1956 Melbourne, Australia

1960 Rome, Italy

1964 Tokyo, Japan

1968 Mexico City, Mexico

1972 Munich, Germany

1976 Montreal, Canada

1980 Moscow, USSR

1984 Los Angeles, USA

1988 Seoul, South Korea

1992 Barcelona, Spain

1996 Atlanta, USA

2000 Sydney, Australia

2004 Athens, Greece

2008 Beijing, China

2012 London, England

2016 Rio, Brazil

Why do countries bid for the Olympics?

Countries bid for the Olympic games to be held in their country for many reasons, mainly it is to show power and wealth, if a country wins the bids for the Olympic games it then automatically increases the political power within the country.

Why do countries bid for the Olympics?

National Olympic Committees select from within their national territory cities to put forward bids to host an Olympic Games.

Typically, the decision is made at an IOC Session approximately seven years prior to the games; for example the 2012 Summer Olympics were awarded to London on 6 July 2005, and the 2016 Summer Olympics were awarded to Rio de Janeiro on 2 October 2009.

Throughout history the Games have always been interlinked with politics. As a result, in many cases the political events surrounding the games have often overshadowed the sporting achievements of the game themselves.

The Olympic Games have long been used as a political tool, especially as a tool of global publicity and to give a good political image or to show the country’s superiority.

There have often been political or social issues surrounding the Olympic Games involving lots of debate and when a countries conditions are not met, they usually withdrew from the competition as a sign of protest.

An example of this was in the 1980 games held in Moscow where the United States boycotted the Games.

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people in over 200 countries and territories throughout the world.

Revenue generated by commercial partnerships accounts for more than 40% of Olympic revenues and partners provide vital technical services and product support to the whole of the Olympic Family.

Support from the business community is crucial to the staging of the Games and the operations of every organisation within the Olympic Movement.

A video about sponsor ship

A few sponsors of the olypics:

The Olympics

Each level of sponsorship entitles companies to different marketing rights in various regions, category exclusivity and the use of designated Olympic images and marks.