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  • Internet increasingly utilized as research tool of choice for potential employers, grant committees
  • Applications (of all stripes) increasingly asking for personal website
  • Great tool for professional development

Why spend time cultivating a professional web portfolio?

! PUT ON 'TO DO' LIST!

Proactively control your web presence

  • Clean up social presence
  • Pictures, blogs that are overly political, profanity laden
  • Emphasize professional presence
  • set up google alert

Advantages to developing one's web presence.

  • Professional networking
  • Dynamic, Customizable CV
  • Provide examples of academic work and accomplishments
  • Easily highlight your teaching portfolio
  • Excellent resource for pedagogical experimentation
  • Filter out "less professional" images/comments

Everyone has a web presence - the challenge is controlling it.

of a web portfolio, cont.

Introduction

Benefits

Google.docs

  • Web presence allows you more customization and control in developing coursework for students
  • Learn@UW? - Great - but . . .
  • Advantages of custom website
  • Greater customization
  • Greater experimentation
  • Easily portable across time and institutional boundaries
  • Great spot to demonstrate to potential employers your commitment to pedagogical innovations

Fun and Pedagogy

Purpose

~Kevin Curie-Knight

  • Sample assignments
  • Sample presentation slides
  • Syllabi
  • Student evaluations (formal and informal)
  • Faculty evaluations
  • A/V clips of teaching
  • Teaching statement

Illustrate your Teaching

Employment

and Funding

  • Position yourself academically
  • BEFORE YOU START
  • Google professors in your department and field
  • Google fellow grad students
  • Google scholars publishing in your field
  • Allows others with similar research interests to spot your work
  • Prominently indexes you to your work
  • Excellent way for others to sample your work

Research and Collaboration

Purpose

~Kevin Curie-Knight

Illustrate Your Research

  • Pictures of you presenting
  • Links to any papers online
  • Slides used during presentations
  • Handout's from presentations you've done
  • If invited to present research, a description as to why you were invited

Illustrating Research

Employment

and Funding

  • Use professional portfolio to declare academic awesomeness!
  • Highlight achievements, awards, work
  • Use as customizable, and

expandable CV

Employment and Funding

Purpose

BEFORE YOU BUILD

  • Think on Purpose - a web-portfolio is not an end unto itself
  • How does web presence align with your professional goals?
  • How much time can you afford to spend creating web portfolio?
  • What you want out of your website will really dictate what kind of website or web portfolio you'll create.
  • Job hunting
  • Academic collaboration
  • Teaching

Of a Commanding Web Presence

Purpose

  • Next Steps
  • Conclusions

Wrap Up

Where to go now

  • Plan
  • Don't become fluent in HTML/CSS but do become familiar with them
  • Utilize WYSIWYG or website creation tools
  • Squarespace
  • Wordpress.com

Conclusions

Wrap Up

  • Control Web presence
  • "Scrub" online material associated with your name - especially Facebook
  • Set up "Google Alert"
  • Claim you name
  • Domain
  • Twitter
  • Get educated
  • doit.wisc.edu/training/student
  • Lynda.com
  • Mozilla offers free HTML/CSS lessons

Creating a Professional Web Presence

Next Steps

Wrap Up

Examples

Facebook

! FIRST ! Essential to "scrub" clean personal profile, and set limits to public profile - public profile MUST be professional

Potentially great vehicle for professional collaboration with cohort or for staying in contact with a confined collaborative group

  • Poor Vehicle for promoting academic work
  • Professional Facebook page
  • Pros
  • Cons
  • Options

Three Methods for Using Facebook

  • ONE - Integrate Personal side and Professional side using Groups
  • TWO - Create seperate professional page
  • THREE - Create public persona

Examples

LinkedIN

  • Powerful website
  • Allows you to establish and develop contacts through existing contacts
  • Provides setting to briefly showcase awards and expertize
  • Powerful as electronic CV
  • Great tool for controlling Web presence

Examples

Academia.edu

Trying to be LinkIN for academics

Could be a good idea - jury's out.

Option 1

  • Relatively small userbase
  • Academia - 2.5 million users
  • LinkedIN - 200 million users
  • Facebook - 1000 million+ users

+Social

Examples

Twitter

  • Twitter becoming more and more prevalent amongst professionals
  • Tweeting going on during conferences
  • Tweeting becoming more about ideas and less about "cats"
  • Conversational
  • Excellent way to introduce self to "rock stars" of academia
  • Use existing social networking sites to aid you in developing your professional web portfolio
  • BENIFITS
  • Quick and Easy
  • Tapping in to potentially large community
  • CONS
  • Relatively little

customization

  • Purpose of site?

Option 2

Unified Social +

About.me

  • Great option if you want a unified web presence, but don't want to actually create a site
  • Allows you to link to Facebook, Twitter, LinkedIN accounts, while providing brief introduction to you and your work in attractive format
  • Can easily link a personalized URL to about.me website

Examples

Website creation tools

Hosting:

All except wordpress.org include hosting

  • Free
  • sites.google.com
  • wordpress.com
  • wordpress.org
  • Paid
  • wordpress.com
  • squarespace.com

Option 3

Examples

WYSIWYG

Websiting with Friends

Methods

  • Adobe Dreamweaver
  • $$$
  • moderate/steep learning curve
  • Still need a host for site
  • Adobe Muse
  • $$$ - cloud service, monthly fee

($14.99 p/month)

  • design websites without code
  • includes site hosting
  • Microsoft Expression Web (4)
  • Free
  • No web hosting
  • Support costs $$$

Design own web page with little-to-no knowledge of HTML/CSS.

Two main methods

  • Online web-creation tools
  • WYSIWYG web page Editors

Creating your Vision

Practicalities

Option 4

Design my own web page

From Vision to Website

  • PROs
  • Fully customizable webpage
  • Process will aquaint you with significant knowledge base (HTML/CSS/Java)
  • CONs
  • Considerable time investment
  • Numerous other programs that do the same thing
  • Major commitment to keep it operational
  • Purpose?

Before you start think about your goals and how much time you can spend creating site

  • ONE - +Social
  • TWO - +Unified Social
  • THREE - Website Creation

using online tools

  • FOUR - Website Creation

from scratch

Practicalities

Plan

  • Plan
  • Create
  • Get a domain
  • Host
  • What is the purpose of your web page?
  • Increasing name recognition?
  • Fostering collaboration?
  • Pedagogy?
  • How much time can you commit to this web page?
  • What do you want to take away from this website?
  • Who is your web page's audience?

Practicalities

Create

Important things to remember as you are creating

  • "Usability and utility, not the visiual design, determine the success or failure of a website."
  • "Users don't read, they scan."
  • "Web users are impatient and insist on instant gratification."
  • Do not make users think - Krug's first law of usability - any website must be "obvious and self explanatory."
  • Don't worry about being flashing worry about great content.

Practicalities

Web Hosting

If you intend to create webpage - need to host it

  • Some creation tools (Wordpress.com) and WYSIWYGs (Squarespace) provide hosting services.
  • Generally costs $3-5 per/month ($36-60 p/year) - cheaper than $3? - beware
  • Recommended Providers
  • Bluehost - includes domain registration
  • DreamHost - provides domain registration
  • Other Providers
  • Hostgater
  • Laughing Squid - no domain registration

Practicalities

Get a domain

  • Domain = website address (www.yournamehere.com)
  • Long and cumbersome URLs are rather unprofessional and make it difficult to tell others about your website
  • Easy to get - as long as you do not share your name with Adam Smith, Queen Elizabeth, George Bush, Barak Obama, or Justin Bieber
  • Usually around $10.00 p/year
  • Many for-fee WYSIWYGs (squarespace) and web hosts (Bluehost) offer Domain registration along with their services
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