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Evaluation (Two)
1
G324 A2 MEDIA EVALUATION
Question 2: How effective is the combination of your main procut with ancillary texts?
By Kennet Tanner
The Final Products
The Next Forever - Upstream
Here you can see the final music video, for The Next Forever - Upstream. At 2:56 you can see the footage that was used to create the final print productions.
Final Digi-pak/Slipcase Cover
Here you can see the final digipak cover, it is created a sleeve which the CD will slot into. This is to production costs as well as supporting the fact this is only an EP rather than a full LP.
Final Magazine Advert
Here you can see the final magazine advert. Using what is essentially an extended copy of the digipak cover.
Branding
Within the music industries cohesive products are an incredibly important and influensive tool. They help keep appeal, as well as the target audience's attention. Whilst also creating a brand image for the band or artist.
By using a screencap from the raw footage for the music video, a cohesion between the products was created.
Although it was not featured at the forefront of the music video production it was indeed used in some aspects. Additionally, the actors are featured fairly prominently in the music video and therefore their presence on the cover of the digipak will be a "flagship" point for the audiences as they will be able to identify the characters.
The main link between all three of the productions is indeed the main two characters. However there has been the use of the same font (trajan pro) in both of the print productions which creates a coherence and a brand between the two of the products.
I did, however, deviate away from using an identical colour scheme to the one used in the music video. This is so that in the future the artist has the option of releasing more music from this EP without the EP being exclusively related to 'Upsteam' only. Therefore the cohesion is at a limited extent for a reason and that reason is future sales.