Mobilizer vision 2010/11

WHO WE ARE

Reaching from coast-to-coast across Canada as members of the same movement

Working together for social change

Every Mobilizer is challenged to take their steps one step further

Through participation in all events and campaigns

Because we understand that we are a part of a story bigger than ourselves

We're focused on building community and engaging our community

Each event and campaign that we take on is a part of the greater story of the MOB

WE ARE

dynamic

dedicated

driven

NOW

ARE YOU READY?

It's something big you want to know about

It's called

THE MASSES

As (Mob)ilizers, it is our job to mobilize the masses

It's broken down into four steps

In 2010/2011 the MOB will lead a social networking campaign to engage the masses on a whole new level

which could be a flash mob or a creative expression of the campaign in a public form

It will be in a central location where all FTC youth can come to participate in the celebration of the campaign

Guess what? Craig will join one PR stunt with the MOB per campaign

Other FTC/M2W talent, speakers and staff will be utilized for these events

We will have the support of the FTC/M2W PR, youth and events team to give us strength

and that's how we mobilize the masses

Now you know how big this show is

You know the anthem

WE ARE

Hugs & headlocks,

baseCamp

THE MOB

Like we said

We're only one year old

game plan part two

and already we've accomplished big things

Let's go

Here are the 4 things we will focus on during 2010/2011

from supporting Haiti, to Vow of Silence, to sidewalk chalk campaiagns, to logging over 10,000 volunteer hours in Take It Outside

To Hunger Month, to Kindness week, to WE Day crowd pumping, to meeting the Governor General, to Hugs for Haiti, to benefit shows, to It's Not Okay

Back to the larger picture of the game plan

WE ARE

AND WE'VE

THE MASSES

GOT BIG

YEAR

MOVING

WE ARE

OUR

SECOND

INTO

PLANS

WE ARE

THE MOVEMENT

NOW THAT YOU KNOW THE BASICS

This is the

How will we

BIG

Become

engage

first part

the masses?

ACTIONS

of the game plan

(MOB)ILIZERS

We make

are the hands and feet of this grassroots movement in our cities.

STEP ONE

game plan part one

little

THINGS

IN 2010/2011

We will build the masses

a re-cut version of the documentary

by having each (Mob)ilizer show

IT TAKES A CHILD

to two schools in their community

and we recruit the masses to join us in our movement of social change and we thinking

Your high school

Montreal

Halifax

Kingston

Calgary

Muskoka

Your univeristy

Charlottetown

Hamilton

London

Nanaimo

North Toronto

Edmonton

Your college

Kelowna

Maple Ridge

North Bay

Ottawa

Your soccer team

Saint John

Winnipeg

Your community

Surrey

Victoria

Even your mom

Saskatoon

Sudbury

Vancouver

STEP TWO

(Mob)ilizers are responsible for involving the masses in every event or campaign

Prince George

St. John's

Toronto Central

Are you in?

STEP THREE

With each FTC/M2W campaign, the MOB will run a

MEDIA STUNT

We are 900 shamelessly idealistic youth

We are serious about making a mark on the social issues of our generation

STEP FOUR

It's because to us, this is a lifestyle

Check it

& after our first year of being (Mob)ilizers, this is how we've lived out this lifestyle so far

and live out the philospophy of Me to We

We champion the cause of Free The Children

No. 1

2010/2011

No. 3

MOB TOUR

MOVEMENT

Here's our game plan

EMPOWERMENT

TWICE

Kelsi will visit each MOB City

Starting tour this fall, supporting events and campaigns, and representing baseCamp on the road

(Mob)ilizes will attract, engage and motivate the masses to be a part of the movement

Providing more leadership training to Core Teams and MOB Leads

Bringing with her training to focus on barriers to success and to build leadership skills

We will finish each campaign with a LiveStream event to broadcast our results to the world

MOB BOOTCAMP

MOB INTERNS

BONUS: Jobin joins Kelsi on tour during the spring

Each MOB will have a (Mobilizer) who will act as the videographer, photographer, social media expert and a visual artist

Focusing on how to build out the vision for the next MOB year

HERE ARE THE BASICS

We're going to have four outstanding Mobilizers bcome interns in our office during this year, plus an additional intern on the road with Kelsi

We're going from 12 MOB Cities

August 21-27 2010

No. 4

To

BUMPING UP OUR POWER

26

COMMUNITY

MOB CITIES

We will be utilizing FTC/M2W talent

Increased participation

We will take advantage of all opportunities of speaking/facilitation opportunities that stop in any given MOB City

No. 2

& from 600 (Mob)ilizers

SOCIAL EVENTS

PROGRAM

To

900

Will will learn to attract the media to our events and campaigns

(Mob)ilizers

Free Hugs

We're providing a set year long calendar of campaigns

THAT'S HUUUUUGE

Each MOB will host one social event per month. We will drive our movement to the masses through side walk chalk graffiti, hanging out sanwiches in the park, etc.

We will focus on supporting our own

MOB VILLAGES

MOB TRIPS

ECUADOR

HAITI

INDIA

Next year we will have 3 to 4 MOB Trips at the end of the year to visit the communities we support

They will become the over-arching story of the MOB