SoulBranding

Bye bye, Mercury!

Hello, Venus!

"Sustainability communications vs. integrating human values in all decisions hurt corporate credibility and trust."

Global demand for CSR changes the discipline of corporate brand management.

Capitalism gets conscious

Companies take practical steps to integrate the social values people care about with their internal

high-performance goals.

http://www.soulbranding.com/elsie-maio-in-lohas/

Leaders link their human values to KPIs like sustained retention of employees and customers; lower operating costs; higher rates of productivity,

innovation and profitability; and market preference.

Gooses Capitalism -- to Higher,

Holistic Returns

http://www.soulbranding.com/speeches-seminars/

Uber-capitalist Gary MacDougal gets life-changing results for thousands of people who have a hard time making it in society.

“My heart DOES have a voice. And I listen to it all the time.”

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Your humanity is the key to success in the relational world of business.

Since 1997 the SoulBranding System saw it coming.

Here's the why and the how of it! (More at www.soulbranding.com)

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Shared Fate on Pink Sands

Cross sector collaboration makes

Bermuda a model for volunteerism

http://www.centreonphilanthropy.org/

21C Business Brilliance

Beats Social Problems AT SCALE

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Social responsibility shifts

from expense center to

an innovation engine

WHEN MARKETING WAKES UP!

2011

http://www.soulbranding.com/storage/corporatechange.mp3

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Mercury, the God

of Commerce...

and of Thieves

Diversity

"Business strains its listening to hear the new voice of diverse stakeholders"

-- EAF Seminar, Berlin

http://www.soulbranding.com/women/

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“Society’s growing emphasis on well-being and authentic social values will create massive growth markets

-- for you designers, and across sectors such as lifestyle, sustainabilty, CSR, socially responsible investing, and ethics and governance.”

-- Elsie Maio, speaking at

AIGA Beyond Branding Conference

Companies that authentically appeal to “the soul”

Human values are

driving value in the New Stakeholder Economy.

http://www.soulbranding.com/managing-the-brand/

Shift From Corporate Wealth Creation

to Well-Being =

The Global Demos

Key Role for Women in Business

-- Elsie Maio Interviewed by David Womack for AIGA

http://www.soulbranding.com/soulbranding-interview/

will be the rule, rather than today’s exception, as the public increasingly demands moral and community responsibility from the brands it patronizes…

As Maio says, “Ethics and morals will become integrated into the decision making at every level within the organization because authenticity will be required to establish trust. Trust is essential, and trust has been shattered.”

http://tinyurl.com/consciouscapitalism

http://tinyurl.com/imdleadership

http://www.soulbranding.com/speeches-seminars/

http://tinyurl.com/demosgooses

Maio + Drucker = Long term, Sustainable, Strategic Differentiation

2005

2008

I like that -- 'compassionate predators.'

http://www.soulbranding.com/a-branded-world/

“If Elsie Maio is right the consuming public will move to products and services that come from companies with high ethical reputations... If Peter Drucker is right such a company will be able to attract, retain and motivate the best knowledge workers available.”

-- David R. Beatty, CFA, Professor of Strategic Management & Director of Clarkson Centre for Business Ethics, Rotman School of Business, University of Toronto

http://www.soulbranding.com/the-3-tenorrs/

2003

2001

Business Brilliance

for Social Good

HUMANITY

INC

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