Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading content…
Transcript

Science

Society

We live in a planet full of people. We are social beings and we need the support of others.

Scientists & Researchers

Yes!

People insterested in science

?

People who are indifferent to science

??

People who hate science

???

What's the problem with all these ???? ?

Science exist inside a society. It's made by people, paid by people's money and decided by people.

If Science doesn't have the approval of society, science won't have:

  • Funding
  • Vocational people
  • Future

What's the solution for this problem?

Science Communication

Initial Phase

1940-1960

1950-1970

1970-1990

1990-2000

  • Crisis in some Science fields
  • Sponsors became an important funding source
  • Non-scientific knowlegde attacking Science research
  • Internet
  • Crisis in the traditional communication model where communication was only one-way

Now!!

Science needs

  • Funding
  • Protection against non-scientific opinions
  • Compite between some Science fields
  • Vocational people to go on
  • People and politicians's suport

Society has:

  • Trained people as Science Communicators and Divulgators
  • New channels, platforms and ways of communicating Science
  • Many people willing to know

Science

Society

Science Communicators

How do science Communicators work nowadays?!

Listening to people in order to get everybody's interest

Learning from Science in order to generate high quality contents

Mastering all the new communication channels, platforms and strategies

In 1970 you could have a reactive Science Communication strategy

Organising press conferences, answering the Media...

Waiting for the others to propose and not listening to the public

Nowadays... you need a pro-active Science Communication strategy

  • You can't just wait for the others
  • You can't just trust the Media (It's living its own crisis)
  • You need a Strategic Communication Plan
  • You need to know your public
  • You have to create different products for different people and
  • You have to know how to adapt your information to each format

Science Communicators and Divulgators are trained to talk about Science in many different ways... They really give it a twist!!

But you have to trust them and learn how to work with them

Science Communicators and Divulgators can transform the

YES!!

Means

More vocational students

Means

More people support

Means

More Scientific theories versus non-Scientific ones

Means

More Money

Are you ready and willing for it?!

What do you have to do?

Science Communication

Science Communication and Divulgation has a history

Science (from the Latin scientia, meaning "knowledge") refers to any systematic knowledge-base or prescriptive practice that is capable of resulting in a prediction or predictable type of outcome.

Participate on the activities he/she proposes: Forums, blogs,activities, developing divulgation material

Science has a good reputation in industrialized countries. Is is considered the engine of social and economical development.

Scientists are considered wise people.

Some big divulgation magazines are born:

NewScientist, Science et Vie, La Recherche

There are classical Science Museum and some stablish pedagogical material for schools.

There isn't much society participation in Science!

Science under criticism: nuclear research, weapons...

Science needs to clarify its position.

Specialized punlications

Exploration of new formats to communicate science: comics, TV programs. Newspaper sections...

First science Centers or interactive Science Museums:

?

Exploratorium, London Museum of Natural Science

into a

Work together! Science communicators need you and you need them

More criticism to Science!!

A bit of history...

  • New Science TV Channels:

Discovery Channel

  • New Science activities and formats trying to relate Science to human needs:

Health, Medicine,Eating, Security, Information

Trust him/her

  • Spain Newspappers have a Science Section
  • Science Communication also for scientists
  • First Masters on Science communication and divulgation

Good Science Divulgators and Communicators are born!

All these communication techniques are not just applied to Science...

Everybody is communicating everything

Let him/her develop the Science Communication strategy plan

If Science was respected and well considered... Now it is just another item looking for attention.

Some Science Institutions have already started!

  • On-line games and divulgation sections to explain Science concepts: Institut de Ciencies del Mar (Spain)
  • Regular podcasts, itinerant exhibitions, blogs and active presence in Facebook: Institut de Paleontologia Humana i Evolucio Social (Spain)
  • Short documentaries, interviews, Youtube channel: Univeritat Autonoma de Barcelona (Spain)
  • Monthly Newsletters, blogs, active presence in Facebook: Citilab (Spain)
  • Books, booklets, games, blogs, podcasts, screencast, on-line communities: Exploratorium (USA)
  • Second-life, Facebook, Twitter: Tech Museum (USA)
  • Temporary exhibitions, unusual branding, participation, Youtube, on-line communities: Science Gallery (Ireland)
  • etc

Employ a Science Communicator

Don't take a Science Communicator for a Communication Administrative

Learn more about creating dynamic, engaging presentations with Prezi