Film Distribution

Horizontal and vertical integration

Vertical integrated is when one company own all the different companies involved in film, from production to distribution to exhibition.

Horizaontal intergartion is when you have all the resources needed in one place and not scattered all around the country.

Film Distribution And Marketing

Exchange

Exchange is when people in unrelated institutions of media, like youtube and Facebook, start to talk about films. Also, the exchange could be through other digital technology like Netflix and Love Film reviews and preview of films. This gains the film recognition and therefore is a way or distribution for a film.

Exhibition

Exhibitions are the staging of films in cinemas, premieres, DVD's, downloads, and Television. The box office then takes in reviews of the film from critics, and the general public. The distributor decides when to release the film (what time of year)

An example of a bad film exhibition, is the exhibiton of the boat that rocked. The film was talked about all over the world, but when the exhibtion of the film came, it failed as the critics review, bad weather and a lack of female character.

A good example of a film exhibition is Slumdog Millionaire, whcih almost never got distributed, but when it did it got a great critics review and sold very well as a result.

Viral Marketing

Guerilla marketing

Viral Marketing is a marketing technique aiming at reproducing through "word of mouth". This is usually though the internet and through existing social networks. YouTube Videos, trailers, interviews with cast members, the director, writer and many more. You can find interviews on YouTube.

The use of unconventional and low cost marketing strategies to raise awareness of a product. The aim is usually to gain awareness through “word of mouth” about a film.

An example is the film Borat. The actors created a fake interview aboutthe film and put it on Youtube and gained public awareness of their film on a global level.

Methods of Film Distribution

The way in which films are distributed are through exhibitions, exchange, horizontal and vertical integration, viral marketing and Guerilla marketing.

What is Film Distribution and Parenting?

Film marketing: the business of getting films to their audiences by booking them for viewing in cinemas and taking them there in advertisement vans or through digital downloads on the internet. Distributors create the marketing campaign for films in the form of: posters, trailers, websites, organize free previews and television interviews. Distributors use their knowledge and size to ensure that DVDs of the film end up in stores and on supermarket shelves.

Film marketing is the way in which a film is made available to the audience, whether that is through the internet, or through low budget methods like "word of mouth"