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Trending searches
Blogging for Better Birth?
Blogging for Better Birth?
Blogs are
social media
What are childbearing women doing online?
- sharing/reading birth stories
- creating or watching videos
- sharing or looking up information
- connecting with other moms
- selling, rating, or buying baby-related products and services
- blogging/journaling/scrapbooking
- being entertained
- becoming activists or entrepreneurs
social media gaining position in all of these
How do we leverage social media to promote Mother-Friendly care?
Lamaze International's experience...
Something more organic...
by...
Amy Romano, Lamaze International
Jenn Johnson, BabyMakinMachine.com
Darline Turner-Lee, MamasOnBedrest.com
Nicole Deggins, YourBirthRight.info
disseminated through social interaction
from
transform broadcast media monologues (one to many) into social media dialogues (many to many)
http://en.wikipedia.org/wiki/Social_media
2/23/2010
supports the democratization of
knowledge and information
transforming people from content consumers
into content producers.
Listening
Engaging
Blogger Outreach
Lamaze Market Research
Online Monitoring
Sponsored Posts
Blog Carnivals
Product Giveaways