Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Standard online advertising
Viral / Enagement advertising
What do we mean by "earned" media?
A brand experience that the brand
hasn't directly paid to generate?
Blogger Outreach
Using Viral to Drive Word of Mouth Engagement
vs
CPM
CPE
Engagements
Clicks
User initiated
Interruption
Reach and Frequency
Paid vs Earned exposure
Enaging influencers
Targeting customers
Even distribution
Life of its own
Viral tracking
Agency side tracking
Creative budget + Seeding budget
Earned success =
Paid engagements + Earned engagements
Bloggers also promote
content on their other
social platforms
Content creation with
bloggers
Content creation
with key partners
We activate this content across
all relevant social discovery sites
Viral Video Seeding
Natural discovery
Content creation
Longer term brand advocate programmes
Why Viral?
Recent Viral Success
Common Misconceptions
Results:
1,858 total retweets
Coverage on Boing Boing, Gizmodo and Engadget.
Front page of Digg.
#1 on Viral Video Chart
Results:
#1 on Viral Video Chart
897 blog posts
2,028 tweets
14,559 FB shares
1.2m plays
The power of peer recommendation
The ad becomes the content
Can be highly cost effective
Gives brands a positive social presence
Just upload it to YouTube
My content's so great bloggers will love it
Results:
#1 on YouTube
#1 on Viral Video Chart
World Record for most viewed ad online
61.4m views to date
Over 54,000 comments and tweets
Over 440,000 Facebook fans
Our Viral Tools
Three must-haves of a great viral
Identification
Creative assessment
Emotional resonance
Personal relevance
Memetic power
Blog tools
Site rank
Keyword tools