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Our target audience is white males aged 17 and over, this is for two reasons. One is that the majority of our actors our that age and race and also our chosen genre (rock) is more popular among males than females.

We also plan to appeal heavily to the British market as through our back ground research on official charts.com we found that until 2011 rock was the UK's most popular music genre. We also found that rock albums are the UK's most successful all time sellers, these are:

Queen greatest hits 1

The Beatles: Sgt. Pepper's lonely hearts club band.

Plus we also found where to market the video to appeal to these demographics. Kerrang! for the primary target audience and Planet Rock for the secondary. an example Popular artist for Kerrang is Linkin park

An example of a popular artist for Planet Rock is Alice cooper

Overall I feel the research we have done will improve our final piece hugely, as we now have a much better insight in to the audience we are making the video for and what they like to see in a rock genre video.

After our interview with a member of our target audience we now have a strong idea of what we will have in our music video

We have a better idea of what type of videos are audience prefer. For example in our interview James said he preferred a video that has both narrative and performance based scenes.

Impact of Target audience

An example of this style of video is All American Rejects "Gives You Hell". This cross over style video is very popular as it offers the band a chance to perform as well as allowing the video to have a strong story behind it. This is one of the reasons why are video will be a cross over

Also thanks to our research on Bauer Media we now not only know what our primary target audience is, white men aged 17 and over. But we also found what our secondary target audience is, white men aged 25 and over. This also suits our chosen song "Summer of 69" as it came out in 1984 when the rock genre was extremely popular and our secondary audience would have been heavily influenced by the genre's popularity. Meaning our secondary target audience are likely to be fans of our genre and possibly our chosen artist

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