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The primary purpose of crafting Successful Customer Outcomes is create a fundamental focus for a process, set of processes or indeed complete enterprise strategy. The SCO extends way beyond legacy

inside-out thinking to create an actionable strategic and operational objective for the entire organisation.

Who is the customer?

We must be careful here. What we are trying to do is identify the category of people who are likely to be our customer, and who we want to be our customer.

What is the customer's

current expectation?

What is the process the

customer thinks they are

involved with?

This part of SCO Mind Mapping moves us towards the “outside-in” perspective where we can uncover how the process really effects the customer.

How does what we do impact Customer Success?

The Successful Customer Outcome –

what does the customer really need from us?

These things are measurable, personal, Outside In and S.M.A.R.T.

The One liner SCO: One line statement that explains the actual SCO

David Mottershead (http://linkd.in/aScTdJ)

Managing Director Outside In Consulting

Certified Process Master

Advanced BPM, Process & Customer Experience Consultant

Outside In Advocate (http://bit.ly/d9RKcf)

Speaker & Coach

Training and consulting services

Copyright

Outside In Consulting

BP Group

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