Let your users say WOW!

Attention

Guerrilla

Marketing

Memory

11 September 2001

Exaggeration

Action

Inusual

Association

Emotional Involvement

is it exaggerated?

does it have action?

is it different?

does it excite you?

is it well placed?

is it cheap?

some examples

Exaggeration

Movement (action)

scanimation

Arduino

Artware

Guerrilla

Craftman

Warrior

• is it exaggerated?
• does it have action?
• is it different?
• does it excite you?
• is it well placed?
• is it cheap?

the brain erases useless things

to avoid overflow

Let your users say

Inusual Association

Action

+

Exaggeration

+

Emotional Involvement

+

positioning

+

Cheap

=

Guerrilla Marketing and the future of the visual communication

Giovanni Re

0

6

talk

-6

Vote!

Advertising

Exaggeration

Movement

Different

Emotions

Well placed

Cheap

Advertainment

Entrateinement

intra-tenere

Jump Out

Mechanic

Digital Signage

Optical

art

advertising

Interactive

Gizmo

Arduino

Cheap

Well Placed

Inusual

Association

Emotional

Involvement

low-cost

Gingillo

occhiale anaglifo

Pioneers

tecnica anamorfica

posizionamento

associazione inusuale

Analisi posizionamento