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Sample Quarterly Report Prezi Presentation
135
Transcript
- 62% New
- 5.5% Mobile
- 3.2M Pageviews
Improving the Usability of GAO.gov
FY12, Q3 Metrics Analysis of GAO.gov
Priority Next Steps
Four Paths
- Improve design of product summary pages
- Graphically showcase multimedia with content
Keyword Search
Search
54%
Direct
33%
Most
GAO.gov
Referral
11%
Some
Social
Referral
2%
Few
527,000 Users
Landing Pages
- 3 minute average visit duration
- 50% stay for 0-10 seconds
- 4 pages average per visit
- 50% view 1 page
Pageviews
Site Search
14% Search
51% Start Here
- 36% to reports
- 15% to legal
- 60% leave here
28% Start
Here
945K
Product Summary*
Home
Reports &
Testimonies
320-245K
Legal Dec.
& Bid Protest
Yellow Book
About GAO*
Careers
79-46K
*
Other
Challenges*
Resources for...
31-14K
Multimedia*
Disasters*
7K-380
More Pageviews to Fewer Pageviews in Rows
*Indicates a bounce rate above 50%
By Sarah Kaczmarek
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