Royal Blood - Careless // Group 7 Music Video Pitch

Drama Studio

Brighton Skate park

Local Scrap Yard

Will/Dan's Bedroom

RGB channel split on After Effects, Ross is currently learning

Slow motion, shooting at 50fps

Artificial noise / celluloid overlay, giving a distorted image

Audience Research

Representation/Ideology

• Breaks dominant ideology of men being dominant
• Breaks dominant ideology of men not being emotional and being portrayed as strong
• Represents youth in a negative manner as they turn to alcohol, smoking and drugs

Shot Ideas

Lyrics

Treatment

Our music video is both narrative as well as performance based. The narrative follows a teenage boy who has gone through a break-up and is now heartbroken. It begins with the protagonist in his room, played by Ross, dialing the number of the girl he is in love with. The call is then rejected and the music starts.

The room is filled with rubbish as well as empty beer cans, cigarette packets, and tablet packets. As the song progresses, the narrative follows Ross as he looses control of himself and eventually ends up in a scrap yard in which he smashes up different items.

At the end of the song when the music has finished, and he has caused all of this destruction, the teenage boy gets a call from the girl he is in love with.

Locations

Shot Ideas

People Attached

Ross - Narrative Performer

Dan & Will - Band Members

Costume

Mike Kerr (Will)

- Black/grey jeans

- Black T-shirt

- Leather jacket

- Quiff

Ben Thatcher (Dan)

- Black jeans

- Black T-shirt

- Bomber jacket

- Black SnapBack

- Silver necklace

Narrative Character (Ross)

- Generic 'indie' clothing

- Blue bomber jacket

- Dark skinny jeans

- Patterned shirt

Influences

Digipak

Dan Hillier

Designed the artwork for

all of the Royal Blood artwork.

We took inspiration from this

to keep to the conventions to

create the following mock up.

Visual Effects

Responses

"Deep story"

"Narrative and Performance is conventional"

"Relateable"

"Personal tone"

"Dramatic"

"Loneliness, heartbreak, rebellion"

Props

Dan's drum kit, similar to that of Ben Thatcher's

Microphone, stand and cables, from Dan or school

Bass guitar - currently looking for one to borrow similar to Mike Kerr's

Amps and cables, borrowed from friends and school

Props

Empty tobacco packets, beer cans and pill pots to connote (but not show) drug use and 'careless' behavior.

Difficulties

Low key (stage) lighting, may be hard to shoot

Shattered glass and splintered wood, safety hazard

Time management, part time jobs and external commitments may halter production

Thank you for listening