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Impact of social media on national and local politics
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But are social media influencers in the Philippines really relevant?
Only 3 of 10 Filipinos have access to the Internet.
Some say that social media only accounted for 20 percent of the source of information on candidates.
Q: WHO DO YOU WANT TO LISTEN TO?
Philippine Facebook demographics show that the largest age group is 18 to 24 years old. 11,713,520 users, followed by the users in the age of 25 to 34. Total = 30,094,560 FB users
Sixty percent = YOUTH.
1. Chiz Escudero @SayChiz - 109,000
2. Risa Hontiveros @risahontiveros - 51,900
3. Sonny Angara @sonnyangara - 36,000
4. Migs Zubiri @migzzubiri - 31,700
5. Loren Legarda @loren_legarda - 26,300
6. JV Ejercito Estrada @jvejercito - 24,300
7. Bam Aquino @bamaquino - 13,700
8. Teddy Casino @teddycasino - 12,300
9. Eddie Villanueva @bro_eddie - 11,200
10. Sonny Trillanes @trillanessonny - 11,000
11. Koko Pimentel @koko_pimentel - 7,332
12. Gregorio Honasan @gringo_honasan - 7,054
In 2010, #8 Ralph Recto won with 11,516,723 votes while #12 TG Guingona won with 9,369,684 votes.
Impact of
SOCIAL MEDIA INFLUENCERS
on national and local politics
How is social media changing politics?
Because of social media influencers, politicians are now more:
- engaging
- open to criticism
- likely to listen
- careful with their campaign expenditures
- careful with their volunteers
- careful with how they act, speak
- ma-"appeal"/ma-PR
Do politicians really pay attention?
EDSA Dos - Jan. 17 to 20, 2001