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Why business should fund this

If you are part of building autonomy, mastery and purpose for individuals and communities, they will love you (and your product) for it

- Customer loyalty

- Customer-generated-content - engaged customers will promote you (and them) online - that's free marketing

- R&D - CSR, recruitment and potentially R&D all wrapped up in a feel-good package easy to sell to the public? What's not to like?

Why Politicians should love this

It puts power in the hands of the people, making them agents of their own solutions

- that means less pressure for politicians and bureaucrats to solve every problem and more encouragement to be conduits and facilitators

The focus is solutions and empowerment, not blame and consumerist citizenship

Engaged Communities

Reduced Poverty

More Innovation

Instead of focusing on negatives, help build positives:

- Entrepreneurship

- Skills building and community engagement/brand building

- Providing viable alternatives, but with the realistic support needed to achieve it

- Advocacy skills, confidence, communication ability, an expanded network with people from politics, business, etc.

What's the ROI?

- Communities don't need another basketball program or community BBQ - they want opportunities for

1) Autonomy

2) Mastery

3) Purpose

The right way to address poverty and unemployment isn't to hand out fish or threaten to take away fish, but to teach to fish.

Raw Material + Broader engagement

SoJo would be plugged into Make Web Not War and its' Open Data Sets

- those who are looking for sujbject matter, background information or opportunities through public data could find what they need via Make Web Not War and use SoJo's honing tools to help build viable businesses/campaigns/etc with it.

Building Communities of Engagement

Online Resources

Participants can sign up for SoJo, where they would also have access to peer-training videos, template business and communications plans, marketing tips, etc.

Through SoJo would also have access to broader community of potential mentors, partners, clients

-SoJo would also be a place to list and find events related to a given geographic community, demographic community or issue-related community

What the Centre would Feature

- Resources include library of business/communications/etc. books, forms for setting up businesses, etc.

- meeting rooms can be booked in advance by central administrators, facilitators can also be booked

Space would be free - funded as Corporate Social Responsibility piece by smart businesses looking to nurture talent in diverse communities

In Person and Online, from Top to Bottom

In the Community

Create Centres for Community Engagement:

- Part library, part community centre, part Centre for Social Innovation, part Why Should I Care forum

* A space for community residents to access resources that can help them start, grow, market, etc. a business

* Staffed with animators who can offer direction, tips, connections, etc.

* Hold seminars (based on topics selected by communit) like WSIC - on how to do a start-up, effective communications, etc.

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