Research
A lot of consumers make reference to the power of influence generated through social networks, webs of opinion and analysis, either by friends or strangers.
People prefer to listen to opinions from other users about their shopping experiences, although they are completely unknown before the advice of the seller.
Results
Every day more social networks are more important in purchasing decisions, and companies have to pay much importance to what the views of its customers, and that these views serve as a determining factor in many cases.
Social Media Influence
Among these social networks, which charge more importance are Facebook and Twitter
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