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Transcript

Research

A lot of consumers make reference to the power of influence generated through social networks, webs of opinion and analysis, either by friends or strangers.

People prefer to listen to opinions from other users about their shopping experiences, although they are completely unknown before the advice of the seller.

Results

Every day more social networks are more important in purchasing decisions, and companies have to pay much importance to what the views of its customers, and that these views serve as a determining factor in many cases.

Social Media Influence

Among these social networks, which charge more importance are Facebook and Twitter

Assets

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Important

Details

Stockholm

(cc) photo by Metro Centric on Flickr

(cc) photo by jimmyharris on Flickr

Budapest

(cc) photo by Metro Centric on Flickr

San Francisco

(cc) photo by Franco Folini on Flickr

doodles

Notes

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