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Design for Success.

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by Jason Civjan on 15 September 2014

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Transcript of Design for Success.

UXD: Solution
What is the appropriate technology to build this?
Front-End Dev: Solution
USER EXPERIENCE DESIGNER
a User Interface Designer,
a Front-End Developer,
A Visual Designer,
and a User Experience Designer
walk into a bar...
Ouch!
UX Team Manager, ACA
jcivjan@uw.edu

Jason Civjan
Hi. My name is
Design for Success.
User Experience Design: What? Why? How?

Visual Designer: Approach
What needs to be communicated?
How to best communicate the message?
Graphic Design
Design process
Psychology (Gestalt)
Semiotics
Color theory
Typography
Aesthetics
Cultural Expectations
Part I: The Basics
MOBILE
You might know my team from such products as:
User Experience Designer
PROJECT MANAGER
ENGINEER
BUSINESS ANALYST
RESEARCHER
CONTENT PRODUCER
MARKETING
Development is only effective as a
collaborative cross-disciplinary team effort.
User Experience
Design
“my experience”
It isn’t too late for dental school!
my mother
incessantly 2002-2013
User Experience
Design
is the process by which we ensure that the product doesn’t get in the way of what the user is trying to do.
DESIGN
There are professions
more harmful
than [Design],
but only a few of them.
Victor Papanek
Design for the Real World, 1971
And only
ONE
profession is
phonier
.
[Design], by
concocting the tawdry idiocies

hawked by advertisers, comes a close second.
ADVERTISING....
User Experience Design is about
create a
useful
,


usable
,
and
desirable
product.
Design

must

become an innovative, highly creative, cross-disciplinary tool
Victor Papanek
Design for the Real World, 1971
responsive to the
true
needs of [humankind].
It
must
be more research oriented,
It is
NOT
about
creating need
.
and we
must
stop
defiling the earth itself

with poorly designed objects and structures.
UNDERSTANDING
and
BALANCING
needs to
If you want to hire a freelancer to

Do UX

, it’s like putting a plaster
on a gangrenous leg.
GOOD UX IS CULTURAL.
Leisa Reichelt, disambiguity.com
‘Why most UX is shite’, Feb 2011

DISAMBIGUIY
UXD
is the
profession
.
User Centered Design
(
UCD
) and
Iterative Design
are
processes
.
Usability
and
usefulness
are
outcomes
.
There is no UX, there is only UX

Leisa Reichelt, disambiguity.com
Feb 8, 2014

Visual Designer: Solution
WATCH OUT
BAR AHEAD!
Interaction Designer: Approach
What is the ideal interaction with this bar?
How can we best support this interaction?
Graphic interface Design
Functional Reqs gathering
Mobile Design
Ergonomics
Prototyping
Usability testing
Cultural Expectations
Interaction Designer: Solution
A product specification and/or prototype.
Front-End Dev: Approach
What is this spec telling me to build?
What tech constraints need to be considered?
Programming Theory
Front-End languages
Current Tech Survey
Responsive Design
Mobile Development
Technical Strategy
A front-end interface fully integrated
with the back-end
UXD: Approach
Why?
If

we have our own
WHY
in life,
Friedrich Nietzsche
Twilight of the Idols, 1895
we shall get along with almost any

how
.
User Research & Testing
Cog./ Behav. Psychology
Business Analysis
Visual Communication
Information Architecture
Interface Design
Tech. & Bus. Strategy
Front-end development
Prototyping
Accessibility
Project Management
Content Production
Cultural Expectations
Useful
Usable
Desirable
Part II: 8 Steps to UXD
Expectations & Advice
GOOD UX IS CULTURAL.
There is no UX,
there is only UX.
Leisa Reichelt, disambiguity.com

Think Holistically


Define Audiences


Own the UX vision


Prioritize relentlessly


Narrate the ux


Own the research


Own the Assumptions and Unknowns

Demand clarity and accountability
User experience design
integrates

Pabini Gabriel-Petit
Editor in Chief, UXmatters
interaction design, industrial design, information architecture, information design, visual interface design, user assistance design, and user-centered design,
ensuring
coherence
and
consistency
across
all of these
design dimensions.
User experience encompasses

all aspects
of the end-user's interaction with the
company
,
its
services
, and its
products
.
HOLISTIC IN SCOPE
Jakob Nielsen and Don Norman,
nngroup.com
HOLISTIC IN APPROACH
It is the UXD role on projects
to
envision
,
create
, and
--ultimately--
be accountable

to the users for the experience
of using our products.
Design
User Research & Testing
Business Analysis
Information Architecture
Accessibility
Front-end Development
Tech and Business Strategy
To this end, we bring deep
expertise in:
Critical to discover
their
needs

and

definition for product success

Business Audience
This will

scope the work

and
NEEDS
to be
weighed in relation

to other
audience needs.
The people supporting your tool, administering instances of your tool, or trying to understand the data
that your tool generates

Administrative Audience
They have
goals
and
needs
for your product too.
Separate your audiences when an audience seems to have

User Audiences
or goals for using your product
contexts,
workflows,
Significantly different
:
abilities,
Make your work easier.
Defined Audiences
Clarity
about who the product needs to serve
Make assumptions
about what it needs to support
Identify
the groups that you can ask questions of and validate your assumptions with.
Prioritization
Create hierarchy to establish focus for the team.
Minimal Viable Product (MVP)
What is the
minimal
set
of features that will deliver
known

benefit to the users?
Mobile-First Approach
Quickly surfaces any nonessential content, information, and features.
Helps ensure that we are building to MVP
Perfection

is finally attained
NOT
when there is no longer anything to add, but

Antoine de Saint Exupéry
Wind, Sand and Stars, 1939
when there is no longer anything
to take away,
when a body has been stripped down
to its nakedness

The UX vision for a product aims for simplicity and tailored scope.
simplicity
is about finding the simplest solution to a problem

scope
is about simplifying the problem
Development is Iteration
No
iteration aims for
perfection,
it just aims to
be
a better user experience

than the previous one
.
UXD Vision
Quest for
essence
paired with
deep understanding
of audience need
While considering how the product operates within the holistic system
The Narrative is
A

story
that ties together the
workflows
,
interactions
,
feel
, and
context of your product

to
build

user experience
.
Establish the way in which the user uses the product meet their goals with:
content
navigation
visual design
Reflect this in the accessibility narrative!
Answer
specific
research questions,
in order to make
specific
decisions.
Know the right methodologies
Be economic
Have a plan for the data
Be sensitive to bias and confounding
It is
inconsiderate
to conduct unnecessary research.
It is
unethical

to misinterpret, misunderstand, or misrepresent your data
These issues almost always begin with
bad research design
.
Not Sure? Get Help!
Sometimes UX is about
the experience of working on a project team.
Aim for Clarity
Understanding “why”
builds trust
with the product team.
Decisions are easier with
clear
rationale
and
supporting data
.
Embrace Accountability
Accountability
means that the
experts
brought onto a project are
empowered
to own the expertise they bring.
Accountability is positive
It means having

expertise respected

and

satisfaction

of standing behind
hard work
.

Don't Fear Your Assumptions
Understand them
They speed up decision-making.
Evaluate
confidence
to determine what necessitates
validation

Know Your Unknowns
Knowing unknowns allows you to
manage

risk
and
expectations
.
a recap

Think Holistically

Define Audiences

Own the UX vision

Prioritize relentlessly

Narrate the ux

Own the research

Demand clarity and accountability

Own the Assumptions and Unknowns
It is ALWAYS a good time
for UXD.
well... almost always.
The

earlier

the better!
There is help!
We offer
FREE
consultations
Thursdays: 3-4pm
for UW-associated projects/groups.
https://depts.washington.edu/ux/
ux@uw.edu
Thank You!
Any Questions?
We have an
info/consult table

RM 136, 2-4PM
ux@uw.edu
UX TEAM
Ajay Alfred
Diego Bejarano
Hyunju Lee
Lauren Manes
Charlon Palacay
William Washington
Yu Xin
Shout Out: ACA
ENGINERING
ASSESSMENT
OPERATIONS
MANAGEMENT
+ much love
This is not Accountability
It
is
negativity.
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