Digipak.

digipak research

JME's debut album 'famous' is a very simplistic idea and a common theme for grime artists within the uk. They all include a picture of them and make the audience remember what the artist looked like. Although this is basic I think it is effective because the image is taken as a close up, this helps the image stand out from the white background and looks proffesional with the title of the album and artist name underneath the main image. The target audience for this album would be from 15-24 year olds. Along with this cover, all of the artists are on the covers of their albums and are looking straight at the camera in an intimidating fashion showing no emotion which is common within this genre. Also the mise-en-scene of most artists is common as they are wearing casual clothes such as the 'Do-rag' on this cover.

The back cover is another simple idea and is simply a picture of the artist from behind and means that the track list can be put onto a dark image so that you can see the writing clearly. the font is a serif font, and it is very bold. the text is also in capitals throuhgout, the tracks are all centred this makes the back cover proffesional.

this is the cover for wiley's 4th album 'race against time'. the image used is a close up, this helps show the emotions of the artist, the cover is very dark connoting it is very urban and from the genre grime, the artist is looking straight at the camera, maybe to look intimidating towards his target audience, it is very common for artists from grime backgrounds to look straight at the camera. i know this as most of the digipaks i am analysing follow this convention. rule of thirds has been used whilst taking this image as wiley is situated towards the right side of the digipak, the text on this can be clearly read as it has been reversed out (white font on a black background). the font is in uppercase so it can be seen well. although this cover is very basic it is still very effective.

the back cover of wileys album 'race against time' is very simplistic. the font is a serif font so it conotes simple and isnt over the top. the background is a dark blue colour and the font colour is white, this helps the names of tracks stand out and look eye catching. the size of the font isnt too big and can be clearly read as all tracks and printed in uppercase lettering. no images have been used on the back of this album cover.

i like this cover for many reasons, firstly i like the fact that colour has been used, it is common within the grime genre for covers/digipaks to be very dark, this digipak has been made colourful so it can be clarly seen on a shelf and comes across as eye catching. the artists name has been put on the cover in a white font, this stands out from the blue/green background colour, the album name (also in a white serif font) has also been placed underneath this which looks effective. the image used is of the artist, it is a mid close up image, and again bashy is looking straight at the camea with no emotion.

the back of the this cover from bashy is very complicated,

there is alot going on, firstly i like he fact that the tracks are done in bold and uppercase lettering where as the artists featuring are in a normal font lowercase font. all fonts are also in a serif font. the image of bashy has been photoshopped it has been made the same colour as the back cover, aswell as being placed on the right side of the cover so the tracklisting can be seen clearly.

the first thing is notice about this digipak is the image, the image can be be linked to the name of the album, skepta is wearing boxing gloves, a denotation of this could would be 'champion', (also located in skeptas album name) the image is very bold and is shot as a mid close up. the fonts used are again serif fonts and the artists name has been reversed out to make it bolder and easier to read. the album name 'microphone champion' has been outlined with black, this again makes the writing appear bold. the name skepta is in black, bold uppecase lettering to attract your attention, the use of colour works well as the red contrasts the black well.

the back cover of this digipak has used the same background as the front, this is good as it keeps to the same theme. this part of the digipak it very simple, no images are used apart from a plaster with some printed writing on it, we also see a plaster on the front cover. the tracks are all in uppercase lettering, and also outlined with black around the white text, this makes the tracks bolder and helps them stand out of the tiled background.