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Transcript

Sell product

=

$$$

Inform/warn

public

After all this back breaking reseach, we decided to make a commercial.

STELLA SO

ALISON WU

&

  • Trigger emotion
  • Facts/Figures
  • Problem/Solution
  • Weasel words

Our Commercials:

Funny:

Serious:

P.P.S. Ask Alison. Not me.

P.S. We decided to use Chopper from One Piece for some reason.

Stuff we needed to work out:

  • Gimp 2.8
  • Sony Vegas Pro 11.0
  • dog
  • voicing over
  • making props

What we made:

http://genuisawusso.blogspot.ca/

Filming:

Editing:

Posted any random ideas (which we debated over).

  • product/service
  • script
  • actor/camerawoman
  • programs/software

Debate & Discussion:

To log our process we decided to use blogger.

Posted whenever we worked.

Process:

What we learned:

TRIGGER

EMOTION

PROBLEM & SOLUTION

PERSONIFICATION

SLOGANS

DRAMATIC

CONFLICT

ADVERTISEMENT

Why advertise?

Purpose:

  • inform the public on a company's product
  • persuade us to buy their product
  • encourage repetitive purchase
  • embed company name into our heads (brand preference)

INTRODUCE A CHARACTER

Do you know any of these?

How do they do this?

What techniques do they use?

narrow down

100+ different techniques

(easiest to understand)

EXAGGERATION

WEASEL

WORDS

FACTS AND FIGURES

AVANT-GARDE

TESTIMONIALS

Celebrity Endorsement

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