Introducing
Prezi AI.
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Loading content…
Loading…
Advertising Techniques
Transcript
Sell product
=
$$$
Inform/warn
public
After all this back breaking reseach, we decided to make a commercial.
STELLA SO
ALISON WU
&
- Trigger emotion
- Facts/Figures
- Problem/Solution
- Weasel words
Our Commercials:
Funny:
Serious:
P.P.S. Ask Alison. Not me.
P.S. We decided to use Chopper from One Piece for some reason.
Stuff we needed to work out:
- Gimp 2.8
- Sony Vegas Pro 11.0
- dog
- voicing over
- making props
What we made:
http://genuisawusso.blogspot.ca/
Filming:
Editing:
Posted any random ideas (which we debated over).
- product/service
- script
- actor/camerawoman
- programs/software
Debate & Discussion:
To log our process we decided to use blogger.
Posted whenever we worked.
Process:
What we learned:
TRIGGER
EMOTION
PROBLEM & SOLUTION
PERSONIFICATION
SLOGANS
DRAMATIC
CONFLICT
ADVERTISEMENT
Why advertise?
Purpose:
- inform the public on a company's product
- persuade us to buy their product
- encourage repetitive purchase
- embed company name into our heads (brand preference)
INTRODUCE A CHARACTER
Do you know any of these?
How do they do this?
What techniques do they use?
narrow down
100+ different techniques
(easiest to understand)
EXAGGERATION
WEASEL
WORDS
FACTS AND FIGURES
AVANT-GARDE
TESTIMONIALS
Celebrity Endorsement
Choose a template
Presentations from around the world
Learn more about creating dynamic, engaging presentations with Prezi