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Advertising Techniques
Transcript
Sell product
=
$$$
Inform/warn
public
After all this back breaking reseach, we decided to make a commercial.
STELLA SO
ALISON WU
&
- Trigger emotion
- Facts/Figures
- Problem/Solution
- Weasel words
Our Commercials:
Funny:
Serious:
P.P.S. Ask Alison. Not me.
P.S. We decided to use Chopper from One Piece for some reason.
Stuff we needed to work out:
- Gimp 2.8
- Sony Vegas Pro 11.0
- dog
- voicing over
- making props
What we made:
http://genuisawusso.blogspot.ca/
Filming:
Editing:
Posted any random ideas (which we debated over).
- product/service
- script
- actor/camerawoman
- programs/software
Debate & Discussion:
To log our process we decided to use blogger.
Posted whenever we worked.
Process:
What we learned:
TRIGGER
EMOTION
PROBLEM & SOLUTION
PERSONIFICATION
SLOGANS
DRAMATIC
CONFLICT
ADVERTISEMENT
Why advertise?
Purpose:
- inform the public on a company's product
- persuade us to buy their product
- encourage repetitive purchase
- embed company name into our heads (brand preference)
INTRODUCE A CHARACTER
Do you know any of these?
How do they do this?
What techniques do they use?
narrow down
100+ different techniques
(easiest to understand)
EXAGGERATION
WEASEL
WORDS
FACTS AND FIGURES
AVANT-GARDE
TESTIMONIALS
Celebrity Endorsement
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