Introducing
Your new presentation assistant.
Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.
Trending searches
Harness the power of enterprise social video
5
- Secure knowledge sharing platform for Microsoft confidential information
- Originally built on SharePoint 2007
- Any employee can upload audio / video podcasts
Is Michael an exception?
- Readiness Portal for Microsoft Services (17K people)
- Reduces time and expenses to build and deliver readiness to the field
- Promotes peer to peer employee generated readiness content
How can you make social video work for you?
IT managed or 'in the cloud'?
- One destination
- Social features
- Hide technical complexities
- 3 podcasts / month commitment
- 2000+ employee generated podcasts
- Average cost: ~$40 each
Why social video
is working at
Microsoft?
Services Broadcast Network (SBN)
July 2007
Platform
Business
Processes
Adoption
Strategy
Podcast-in-a-Box program
TechSmith
Camtasia
Samson
Zoom H2
Flip Video
- Title
- Author
- Downloads
- Rating
Choosing a Platform
Share on:
- Internal Twitter
- Personal "MySite"
- Other internal web site
- Little time
- High job commitments
- Career aspirations
Harness the power of enterprise social video
and mobility to connect communities
within your organization
Paolo Tosolini
RUN Studios
paolo@tosolini.com - @tosolini
Drew Keller
StoryGuide
drewkeller@storyguide.net - @drewkeller
Academy Mobile
Let's meet Michael
Circa 2003
Microsoft Facts
- 90K employees
- 112 countries
- 40% global workforce
Platform summary
Sales / Marketing
Product Groups
Operations
Adoption strategy
- Run a pilot program
- Get executive sponsorship
- Reward your early adopters
- Create excitement
Business Processes
- Production
- Cost recovery
- Equipment
- Support
- Education
- Security
- Success Metrics
Studio vs. Do It Yourself
Podcast-in-a-Box Results
...and curious
"SBN allows me to give back to those that have helped me succeed and it has established me as a leader within my technical communities.”
Establish a reputation in the organization
"...my involvement has totally changed my job! It's raised my profile enormously - I've even been awarded a 'Gold Star' bonus for the communications work I've been doing!!”
Mike's advice to succeed
- Be consistent
- Production quality is secondary
- Humanize, entertain, be passionate
Learn at your own pace and time
“Great to learn something new every day optimizing your commute.”
“Nothing better than learning in your back yard!”
"Nobody has time to read anymore. Podcasts are the way to go."
Make it fun...
Your very own learning path
Motivation
- Autonomy
- Mastery
- Purpose
Measuring success
- 4 years old
- 67K Unique Users (74% company)
- 1K uploads per month
- 90K downloads per month
The Long Tail of content
Employee generated videos
DriveTime case study
Executive videos