Facebook & Social Journalism
By Vadim Lavrusik, Journalist Program Manager | Facebook
Crowdsourcing
Reporting
Social News
Conversation & Engagement
Directory of 500+ Million
A Facebook Story
Jay Rosen Quote.
News conversation
Status Update: 420 characters
The Former Audience
Lincoln Assassination Wire
1st American Newspaper: 1690
Conversation
Contacting a source
Real-time public posts
Applications
- Opinion
- Timely
- Options
- Feedback
- Answerable
Average User: 25 minutes a day
What works
Facebook Questions
Direct access to the source
Social Storytelling
Newspaper of the People
News Apps: YourBoston
Livestream
Contact Form
Engaged & Social Users
A good story is a good story on Facebook
Updates on reporting
Behind the scenes
Far beyond the dorms
News was meant to be social
Showcasing Multimedia
Social Graph
Page Insights
Authentic Identity
Breaking News
"If searching for the news was the most important development of the last decade, sharing the news may be among the most important of the next.” – Pew Report
Social news design & discovery
Album Slideshow
Photos
Average media org saw a 300% increase in Facebook referrals in 2010.
Increasing engagement
Real-time Updates
Questions?
facebook.com/journalist
Prezi: bit.ly/fbjournalism
Videos
Newscast