Introducing 

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Transcript

Agenda

  • Introduction
  • Macro Level Trends
  • 10 Steps
  • Categories & Examples
  • Summary

Are you using these?

  • Importance of the blend
  • Great Blog principles
  • Crowdsourcing
  • Leveraging for recruiting
  • Niche social networking system
  • Reinforcing brand
  • Decreasing bottom line costs
  • Plan your message
  • Communicate to the haves & have nots
  • Identify audience, modality, and content categories
  • Describe training opportunities and what to expect
  • Establish governance
  • Leverage continuous feedback

Internally-focused and externally focused examples

Also hybrid examples

  • Yammer
  • Socialcast
  • Social text
  • Sabre

Measurement Matters

Scott Monty - CSO Ford

  • 100 Ford Fiestas
  • 14% reservation-to-purchase rate

Step 1

#10stssnfb

Step 7 - Build Success One Day at a Time

Step 4 - Tie Social Networking to Business Drivers

Step 1 - Understand the Technology & Business Benefits

Step 8 - Make it Personal -- Get Customers to Love Your Business

Step 10 - Keep up With New Technologies and Thrive

Step 5 - Get the Organization Engaged & Connected

Step 2 - Identify Sales, Brand, and Organizational Value

Step 6 - Launch the Social Networking Initiative

Step 9 - Connect Your Business to the World

Step 3 - Choose the Right Technology

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