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Internally-focused and externally focused examples
Also hybrid examples
Measurement Matters
Scott Monty - CSO Ford
Step 1
Step 7 - Build Success One Day at a Time
Step 4 - Tie Social Networking to Business Drivers
Step 1 - Understand the Technology & Business Benefits
Step 8 - Make it Personal -- Get Customers to Love Your Business
Step 10 - Keep up With New Technologies and Thrive
Step 5 - Get the Organization Engaged & Connected
Step 2 - Identify Sales, Brand, and Organizational Value
Step 6 - Launch the Social Networking Initiative
Step 9 - Connect Your Business to the World
Step 3 - Choose the Right Technology