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Why do I like Bauer Media Group?

IPC Media

  • Worldwide media Empire.
  • The group has employed 6,400 employees from 2008 showing a lot of people like to be involved with this institution.
  • Spans over 80 influential brand names.
  • They not only do the print industry, they appeal to a wider audience such as online which creates a mass audience for the company.

IPC Media is a consumer magazine and digital publisher in the United Kingdom, with a large portfolio selling over 350 million copies each year. With more than 60 iconic media brands, IPC creates content for multiple platforms, across print, online, mobile, tablets and events. This shows that IPC has continuity across their institution because they are able to provide to everyone's needs such as being online and on print.

3. What kind of media institution might distribute your media product and why?

Bauer Media Group

Why do I like IPC Media?

Bauer Media are Europe’s largest privately owned publishing Group which is a worldwide media empire offering over 300 magazines in 15 countries. The company represent recognized establishes such as 4music, Kerrang! and many more. 25 of their magazines are among the 100 top-selling magazines in retail which shows they are a popular institution and people recognize the institution.

  • Good distributors around the world.
  • They gain a lot of readership through all devices they provide the magazine and information on such as online, print, tablets, mobile phones etc.
  • Use multiple platforms to distribute their products so they know the music industry well.

I will be researching about different distributions using comparisons and why they would be successful for my magazine to distribute. When choosing the distributor, I want to make sure I make the right decision as my magazine would be published all over the world and that is important to consider when making my decision.

What is a media institution?

Which distributor have I chosen?

A media institution is an established, often-profit based organization, that deal in the creation and distribution of advertising, entertainment and information services. For example, because I am using the music industry for my magazine, I will have to look at the different companies and conglomerates who are able to distribute dance magazines as well as other companies.

I have chosen Bauer Media Group because I feel like having a club dance music magazine on their portfolio will be good because they haven't got that type of genre on their company I think it would be successful if they used my magazine. I also believe that because they are a large distributor, my magazine would be able to get recognized globally which is better than just the UK. The IPC Media is mainly about lifestly magazine and my magazine wants to be involved with other music magazines to gain competition.

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