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FIGHTING TO GET NOTICED
Presented By Steve Gray from theMakerSpace.co.za
All of this is driving a shift back to a more textile, authentic experience.
Ardiuno
the New Industrial revolution
New level of information processing, insight and intelligence
Online profile, intelligent communication routing across platforms & devices - real world computing. the internet is turning into a worldwide supercomputer.
the MakerBot case study
crowdsourcing
the MakerBot case study
Patent expired 2005
Branched off as makerbot
Developed through 4 iterations
Closes the source :-(
Best audio systems use analogue valve amplifiers and cutting etc technology to ensure incredible sound reproduction never before possible with fully analogue or fully digital systems.
Instagram gives us the beauty of analogue photos with the ability to share instantly across the world
apple gave us real metal laptops and glass phones
moleskine gave us nice stationary again
Chris Anderson 2008: The Long Tail: Why the Future of Business is Selling Less of More
Why? The internet has shown us how weird people actually are, pressure is off to be normal. Be who you are, buy what you want
Chris Anderson 2012: the Makers: the new industrial revolution
12 years of 1st world schooling
4 years tertiary education
5 years work experience, in management
Now earns a living fixing iphones, a skill he taught himself by watching youtube for 6 months.
Now happier and more financially stable than he has ever been before.
Co-founder Vimeo.com
Developed it in 6 months in near isolation
“My entire career has been spent online pushing pixels around, and there is something very novel and thrilling to me, to build with wood and stone, with my friends. To iterate with these materials, to make physical things we can use… I can’t recreate that sense of pleasure online. I can’t explain it, i don’t think it’s permanent, it’s just right now this is where i’m most inspired.”
Zach Klein - The Startup Kids documentary
now lives in the woods building cabins with his friends (he consults in NYC 3 days a week)
We are hungry for authenticity
Realising the true cost of globalisation and mass production
Have a desire to get back to grass roots
Socially diverse & aware
Want to make a difference
What's in it for me?
Hungry for authenticity
Success look like this:
Success looks like this:
"This is my grandfather's axe. My father replaced the shaft, and I put a new head on it. It's my grandfather's axe." Theseus's paradox (heritage)
Since we existed, as people, we have a certain bandwidth for our experiences
CD's killed LP's
Wood grained plastic replaced Real Wood
As marketers this is important!
Video killed the radio star.
What can we learn from instagram?
Since 1950 the transistor has been charging forward with at an incredible speed, digitizing everything in its path
$1billion for a company that makes your digital photo's look analogue?
16 billion photo's shared to date.
How consumption is changing
Digital
Analogue
Hand made
Mass Produced
Locally sourced
Made offshore
Open source
Proprietary
Authentic
Tactile
Cheap and Plastickey
Maximise profits
Maximise value