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FIGHTING TO GET NOTICED

Talk to me about your bandwidth for:

Presented By Steve Gray from theMakerSpace.co.za

change the world

please

Where the world is going?

All of this is driving a shift back to a more textile, authentic experience.

Big Data

Convergence

Open Source economy & the Maker Movement

Ardiuno

the New Industrial revolution

New level of information processing, insight and intelligence

Online profile, intelligent communication routing across platforms & devices - real world computing. the internet is turning into a worldwide supercomputer.

3D printing - make your own stuff Bottom up economy

the MakerBot case study

Sharing is big business

crowdsourcing

the MakerBot case study

the MakerBot case study

25 year old technology (FDM)

Patent expired 2005

Open Source RepRap Project

Branched off as makerbot

(Business case study here) - Makerbot becomes poster child for 3D printing

Developed through 4 iterations

Closes the source :-(

Sells out to Stratasys $600m

Technology has evolved to give us a better solution - a hybrid

Best audio systems use analogue valve amplifiers and cutting etc technology to ensure incredible sound reproduction never before possible with fully analogue or fully digital systems.

Instagram gives us the beauty of analogue photos with the ability to share instantly across the world

R2.7 mil for 27 Watts

apple gave us real metal laptops and glass phones

Uber, zip car, bike share, use social comms to connect drivers and passengers. A new world of efficiency

moleskine gave us nice stationary again

The Long tail

Chris Anderson 2008: The Long Tail: Why the Future of Business is Selling Less of More

Why? The internet has shown us how weird people actually are, pressure is off to be normal. Be who you are, buy what you want

"It's not your job to make something for everyone.

There is no longer ANYTHING for anyone" Seth Godin 2013

Chris Anderson 2012: the Makers: the new industrial revolution

Case Study - Woz

12 years of 1st world schooling

4 years tertiary education

5 years work experience, in management

Now earns a living fixing iphones, a skill he taught himself by watching youtube for 6 months.

Now happier and more financially stable than he has ever been before.

You want me to send me kids thru the system?

whats the point?

Case study: Zach Klein

Co-founder Vimeo.com

Developed it in 6 months in near isolation

“My entire career has been spent online pushing pixels around, and there is something very novel and thrilling to me, to build with wood and stone, with my friends. To iterate with these materials, to make physical things we can use… I can’t recreate that sense of pleasure online. I can’t explain it, i don’t think it’s permanent, it’s just right now this is where i’m most inspired.”

Zach Klein - The Startup Kids documentary

now lives in the woods building cabins with his friends (he consults in NYC 3 days a week)

Self expression is going offline

Entering a new era for consumerism

We are hungry for authenticity

Realising the true cost of globalisation and mass production

Have a desire to get back to grass roots

Generation Y

Generation X

Socially diverse & aware

Want to make a difference

What's in it for me?

Hungry for authenticity

Success look like this:

Success looks like this:

"This is my grandfather's axe. My father replaced the shaft, and I put a new head on it. It's my grandfather's axe." Theseus's paradox (heritage)

the war of the bandwidth

The Rush to digital

How many emails did you get this week?

"Hang on, this is Durban Digital Day, what is this blasphemy you speak of?

(Not convinced about the value of analogue?)

Since we existed, as people, we have a certain bandwidth for our experiences

CD's killed LP's

Wood grained plastic replaced Real Wood

As marketers this is important!

How many Personal ones?

Video killed the radio star.

What can we learn from instagram?

fighting for bandwidth

How many hand written letters did you get this week?

Since 1950 the transistor has been charging forward with at an incredible speed, digitizing everything in its path

$1billion for a company that makes your digital photo's look analogue?

TV industrial revolution

16 billion photo's shared to date.

?

over saturation

why?

communication opportunity

Analogue is the new Digital

How consumption is changing

Analogue is the new Black

Digital

Analogue

Hand made

Mass Produced

Locally sourced

Made offshore

Open source

Proprietary

Authentic

Tactile

Cheap and Plastickey

Maximise profits

Maximise value

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