Introducing 

Prezi AI.

Your new presentation assistant.

Refine, enhance, and tailor your content, source relevant images, and edit visuals quicker than ever before.

Loading…
Transcript

The Story of Google

  • met at Stanford
  • Larry is 22
  • Sergey is 21
  • both are geniuses
  • they don't click at first

Content

Created by corporations, institutions,

officials and several individuals

Virtually anyone can create and publish

content on-line

Communication

Few to many

Few to many + many to many

Advertising

Banners, "ambush"

Text ads, targeted ads, social ads

Search

Categories, rememberig addresses,

bookmarks

Full-text search, recommendation

services, social networks

"let's download the Web"

  • BackRub operates on Stanford servers for more than a year
  • eventually taking up too much bandwidth

BackRub

Google

1998

after first meeting, Sun co-founder Andy Bechtolsheim writes a check for $100,000 a company called Google Inc.

Other notables

  • number of employees: 1
  • possitive review from Danny Sullivan
  • in garage in Silicon Valley

1999

Money comes

$25 million round

  • from Sequoia Capital and Kleiner Perkins

2000

Google AdWords

  • bidding auction for targeted advertising competing with DoubleClick
  • started with 350 customers

Other notables

  • number of employees: 10+
  • one billion items indexed

2001

Eric Schmidt named chairman, then CEO

Other notables

  • 3 billion indexed sites
  • Google Image Search
  • first international office in Tokyo

2002

Google News

  • no human editors
  • algorithm in charge

Other notables

  • 20% time for own projects
  • AdWords now PPC
  • Australia office opens
  • First Google API

2003

Google starts indexing books

Just in time

for blogging boom

Other notables

  • emloyees: 1628
  • Google AdSense lets anybody make money on advertising
  • "google" is a word!

2004

Google's approach to e-mail:

  • labels, search, filters
  • never delete, always on-line

Other notables

  • 8 billion indexed
  • 3,021 employees
  • Offices in Dublin, India and China

2005

Other notables

  • 8 billion indexed
  • 3,021 employees
  • Offices in Dublin, India and China

2006

2007

2008

Controversy

Privacy

"10 things we know to be true"

"index all the information in the world and make it available in useful way to everybody" (Mission of Google)

  • focus on the user and the rest will follow
  • it's best to do one thing really, really well
  • fast is better than slow
  • democracy on the web works
  • you don't need to be at your desk
  • you can make money without doing evil
  • there's always more information out there
  • the need for information crosses all borders
  • you can be serious without a suite
  • great just isn’t good enough

Advertising

User experience

Statistics

Making us stupid

Intelectual property

Conspiracy theories

Google Zeitgeist:

  • pokemon
  • apollo
  • slashdot
  • y2k
  • trenchcoat mafia
  • hurricane floyd
  • kosovo
  • DeCSS
  • MIT University
  • star wars

Google Zeitgeist:

  • napster
  • britney spears
  • olympics
  • gnutella
  • vote
  • economy
  • big brother
  • cnn
  • survivor
  • tour de france

Google Zeitgeist:

  • nostradamus
  • cnn
  • world trade center
  • harry potter
  • anthrax
  • windows xp
  • osama bin laden
  • audiogalaxy
  • taliban
  • loft story

Google Zeitgeist:

  • spiderman
  • shakira
  • winter olympics
  • world cup
  • avril lavigne
  • star wars
  • eminem
  • american idol
  • morrowind
  • warcraft 3

Google Zeitgeist:

  • britney spears
  • harry potter
  • matrix
  • shakira
  • david beckham
  • 50 cent
  • iraq
  • lord of the rings
  • kobe bryant
  • tour de france

Google Zeitgeist:

  • britney spears
  • paris hilton
  • christina aguilera
  • pamela anderson
  • chat
  • games
  • carmen electra
  • orlando bloom
  • harry potter
  • mp3

Web 2.0

Principles of Google

Web 1.0

2010

2009

Larry Page and Sergey Brinn

IPO: huge success

targeted ads

measurable success rate

Sergey and Larry have to found

the company then to cash the check

advertisers set the price

the entire web!

autopilot

10 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000

misspelling of the word "googol"

Google Zeitgeist:

  • myspace
  • ares
  • baidu
  • wikipedia
  • orkut
  • itunes
  • sky news
  • world of warcraft
  • green day
  • leonardo da vinci

Google Zeitgeist:

  • bebo
  • myspace
  • world cup
  • metacafe
  • radioblog
  • wikipedia
  • video
  • rebelde
  • mininova
  • wiki

Google Zeitgeist:

  • iphone
  • badoo
  • facebook
  • dailymotion
  • webkinz
  • youtube
  • ebuddy
  • second life
  • hi5
  • club penguin

Google Zeitgeist:

  • sarah palin
  • beijing 2008
  • facebook login
  • tuenti
  • heath ledger
  • obama
  • nasza klasa
  • wer kennt wen
  • euro 2008
  • jonas brothers
Learn more about creating dynamic, engaging presentations with Prezi