The Story of Google
- met at Stanford
- Larry is 22
- Sergey is 21
- both are geniuses
- they don't click at first
Created by corporations, institutions,
officials and several individuals
Virtually anyone can create and publish
content on-line
Few to many + many to many
Text ads, targeted ads, social ads
Categories, rememberig addresses,
bookmarks
Full-text search, recommendation
services, social networks
- BackRub operates on Stanford servers for more than a year
- eventually taking up too much bandwidth
1998
after first meeting, Sun co-founder Andy Bechtolsheim writes a check for $100,000 a company called Google Inc.
Other notables
- number of employees: 1
- possitive review from Danny Sullivan
- in garage in Silicon Valley
1999
Money comes
$25 million round
- from Sequoia Capital and Kleiner Perkins
2000
Google AdWords
- bidding auction for targeted advertising competing with DoubleClick
- started with 350 customers
Other notables
- number of employees: 10+
- one billion items indexed
2001
Eric Schmidt named chairman, then CEO
Other notables
- 3 billion indexed sites
- Google Image Search
- first international office in Tokyo
2002
Google News
- no human editors
- algorithm in charge
Other notables
- 20% time for own projects
- AdWords now PPC
- Australia office opens
- First Google API
2003
Google starts indexing books
Just in time
for blogging boom
Other notables
- emloyees: 1628
- Google AdSense lets anybody make money on advertising
- "google" is a word!
2004
Google's approach to e-mail:
- labels, search, filters
- never delete, always on-line
Other notables
- 8 billion indexed
- 3,021 employees
- Offices in Dublin, India and China
2005
Other notables
- 8 billion indexed
- 3,021 employees
- Offices in Dublin, India and China
2006
2007
2008
Controversy
"10 things we know to be true"
"index all the information in the world and make it available in useful way to everybody" (Mission of Google)
- focus on the user and the rest will follow
- it's best to do one thing really, really well
- fast is better than slow
- democracy on the web works
- you don't need to be at your desk
- you can make money without doing evil
- there's always more information out there
- the need for information crosses all borders
- you can be serious without a suite
- great just isn’t good enough
Advertising
User experience
Statistics
Google Zeitgeist:
- pokemon
- apollo
- slashdot
- y2k
- trenchcoat mafia
- hurricane floyd
- kosovo
- DeCSS
- MIT University
- star wars
Google Zeitgeist:
- napster
- britney spears
- olympics
- gnutella
- vote
- economy
- big brother
- cnn
- survivor
- tour de france
Google Zeitgeist:
- nostradamus
- cnn
- world trade center
- harry potter
- anthrax
- windows xp
- osama bin laden
- audiogalaxy
- taliban
- loft story
Google Zeitgeist:
- spiderman
- shakira
- winter olympics
- world cup
- avril lavigne
- star wars
- eminem
- american idol
- morrowind
- warcraft 3
Google Zeitgeist:
- britney spears
- harry potter
- matrix
- shakira
- david beckham
- 50 cent
- iraq
- lord of the rings
- kobe bryant
- tour de france
Google Zeitgeist:
- britney spears
- paris hilton
- christina aguilera
- pamela anderson
- chat
- games
- carmen electra
- orlando bloom
- harry potter
- mp3
Web 2.0
Principles of Google
Web 1.0
2010
2009
Larry Page and Sergey Brinn
Sergey and Larry have to found
the company then to cash the check
advertisers set the price
10 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000 000
misspelling of the word "googol"
Google Zeitgeist:
- myspace
- ares
- baidu
- wikipedia
- orkut
- itunes
- sky news
- world of warcraft
- green day
- leonardo da vinci
Google Zeitgeist:
- bebo
- myspace
- world cup
- metacafe
- radioblog
- wikipedia
- video
- rebelde
- mininova
- wiki
Google Zeitgeist:
- iphone
- badoo
- facebook
- dailymotion
- webkinz
- youtube
- ebuddy
- second life
- hi5
- club penguin
Google Zeitgeist:
- sarah palin
- beijing 2008
- facebook login
- tuenti
- heath ledger
- obama
- nasza klasa
- wer kennt wen
- euro 2008
- jonas brothers