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Scott Free Productions and Brandywine Productions worked together to produce the film. Scott Free Productions is an English film production company owned by Scott Ridley himself, the director and producer of Prometheus. Brandywine Productions, however, is an American film production company most known for the Alien film franchise. The company was founded by American filmmakers Walter Hill, David Giler and Gordon Carroll. These two small production companies are both familiar with the Alien franchise and so could work together effectively to produce Prometheus at it's best. The film was then passed on to 20th Century Fox to distribute Prometheus in Belgium, France, and Switzerland (May 30th 2012), United Kingdom (June 1st 2012), and in North America (June 8th 2012). Having a major distributor such as 20th Century Fox meant that the film would be largely distributed in these countries, creating lots of extra publicity for the film, this would have been worth the extra expense of having such a well known distributor on board. Although Prometheus relied heavily upon viral marketing as a way of generating anticipation for the film, such a large distributor would have also been a significant factor of it's success as a film
Online distributors also contribute to the success of a film, such as Prometheus, because of their wide variety of films that people can access and rent out. These recent techniques in distributing are increasing in popularity and some companies are becoming extremely well known. e.g. Netflix or LoveFilm. However, free internet streaming of the film has had a negative effect on the success of the film industry, as it is becoming more popular especially with the teenage market. Although this way of viewing the film is illegal, it is still possible to find a decent quality copy of the film online for free - Consequently having a negative effect on the sales of the film.
The advertisement of Prometheus on Blu-Ray influenced the majority of Prometheus viewers to buy the DVD once it had been released, as it offered an alternative ending and beginning to the film. This was so effective because of the massive cliffhanger that we were left with at the end of the film, and the alternative ending may answer our questions as an audience, which appeals to the fans of the Alien series. This boosted sales of Prometheus after the initial releases in cinema, as people who wanted to see the film but were put off by the extortionate prices for a ticket much preferred the investment of Blu-Ray or DVD as a long time product, which they can view over and over. There is also said to be seven hours worth of special features, and an interactive game that you can complete using your tablet.
The recent introduction of a 3D cinema experience changes the way the film industry now makes films in the production stages, as more technical and special effects need to be considered when filming, possibly making the process more complicated and difficult, but getting a good response in sales at the end of it. This also has a positive knock-on effect of cinema sales as more people want the real-life experience of 3D and are willing to pay for the benefits. The introduction of IMAX has also benefited Prometheus and, in London's Waterloo, one screen took more than £500,000 in advance ticket sales. IMAX is becoming increasingly popular amongst films such as Prometheus, which has some of the best effects running continuously throughout the film, and to see such effects on a 20 metre high IMAX screen is something sci-fi fans are, evidently, highly anticipating.
Prometheus was distributed by 20th Century Fox, one of the six major major American film studios. Such a massive distributor alongside the two studios producing the film, Scott Free Productions and Brandywine Productions, and a budget of $130 million almost promises success for Prometheus after it's release. Having a distributor such as 20th Century Fox guarantees that the film will be heavily distributed across the country that it is to be shown in and therefore giving the film a huge scope and making it accessible to all potential audiences. A well-known distributor such as this also has all the finance needed to distribute the film well and has a recognizable name and corporation, which may also attract an audience to the film as the company is linked to many other successful films and can be trusted.
20th Century Fox also backed and distrusted the earlier films within the Alien franchise, continuing with Ridley Scott's strand of films. This would attract audiences and fans of the earlier Alien films to see Prometheus, also increasing the success of the film.
20th Century Fox distributing Prometheus follows the traditional theory of 'big companies make/distribute big films' and therefore make all the money.
Films such as Prometheus now tend to be sold to online film distributors, such as Netflix and LoveFilm, as audiences have dramatically changed their viewing habits due to the development in technology in media. Viewers no longer feel the need to spend extortionate amounts of money on a trip to the cinema to see a film when they can either buy it on DVD/Blu-Ray as a long term investment or even rent the film from an online distributor and watch it in the comfort of their own home. The introduction of home cinema has influenced the way that film companies have to alter the way they work as they have to consider their production, distribution, and marketing to fit the majority of audiences that prefer to watch a film in the warmth and comfort of their lounge and to publicise the other windows that the film has to offer, e.g. DVD, Blu-Ray, online distributors. Also, with the forever increasing usage of smart phones, the film industry has had to adapt to the change when it comes to marketing their product and advertising it. As for the Weyland Industries website, Ridley Scott is able to apply a setting so that iPhone and other smart phone users can view it, increasing the publicity of the film even further. This proliferation in hardware has boosted the publicity of Prometheus even further than the already successful viral marketing.
The target audience for Prometheus was close to a worldwide market due to the high status that accompanied the film, which was 20th Century Fox, the distributors for Prometheus. This successful distribution allowed the film to become accessible for almost all audiences and targeted viewers. Ridley Scott is a famous English sci-fi film producer and director, mostly known for his series of Alien, this would have impacted and influenced the British audience to go and see Prometheus. As well as this, Alien fans would have also been highly anticipating the film because of the previous work done by Ridley Scott, which they have been entertained by so far. Prometheus proved a hit as it's total domestic gross ended up as $126,477,084.
The developments in technology used in media during recent years has definitely had a positive effect on the film industry. With advancements in technology, such as CGI, allows films like Prometheus to have incredible realistic effects that have a great impact on the audience making the aliens realistic and believable. This development in technology in production and editing also means that the horrifying scenes within Prometheus can be made in such a way that it scares the audience - creating a strong atmosphere in the place of exhibition, for example the cinema. This certain aspect of the use of technology in media has always had a positive effect in the way that Ridley Scott directs his scary scenes, such as the 'alien chest burst' in the first Alien, which would have horrified the audience at that time. This enabled Prometheus to match up to the genre of a sci-fi horror and achieve it. I also feel that the distributor for Prometheus, 20th Centruy Fox, made the film very accessible for the public and assisted the producers a great deal with doing so.
Prometheus had a fairly big budget of $130 million and therefore the technological convergence within the film was quite large, along with this, technological advancements and developments in the technology used in media have made it possible for sic-fi films such as Prometheus to be made via such a standard of digital effects and CGI. There was pressure on the effects to match up to the standard of the previous Alien films (as they were incredible in their time of release) and so, consequently, added to the anticipation of it's release. As well as this, various films and clips are available to download on iTunes, including a Behind the Scenes package that is available to download for free, which includes "In Character with Guy Pearce" and so on. This is from 20th Century Fox's movie channel on iTunes and is another example of how well known and respected distributors can publicise a film successfully.