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For our video to be successful, we needed to see as many exmaples of other band videos within a rock genre as possible to gain many ideas for our own music video. This helped us plan what we were going to do and what to expect when filming and editing.
Our group blog was one important aspect of constructing (mostly) our theory work. Although there are a small number of video reviews and ideas within, the majority is theory work about our music video. This includes a shooting schedule, storyline, equipment/prop list and focus group video.
The filming equipment we used constructed the video itself. We used HD Camcorders to film our videos in high definition and carry out our recording of the video. These cameras are better than the older generation as we can now watch the clips we have recorded on set, and not have to go back and watch the whole thing, then go back and record again if there is anything to re-record.
When the filming was finished, we needed to edit and customise individual clips to make the video a high quality and unique one. Final Cut Pro was the main software we used to edit our clips together and create the music video, while using its many features such as cutting, adding effects, filters, snapping clips together, etc.
Filming the focus group with HD Camcorders was something that helped us evaluate our finished product. We uploaded it to the AppleMac and went through it, while listening to what other people had to say, giving us feedback of what they thought about our finished version. This was also uploaded to our blog.