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PART III: EXTERNAL INFLUENCE FASHION CONSUMERS
CHAPTER 7 - AGE, FAMILY, AND LIFE CYCLE INFLUENCES
FAMILY LIFE CYCLE
- TIME-HONORED STAGES THROUGH WHICH PEOPLE PREDICTABILITY PROGRESS AS THEY AGE
FAMILY
- AGE
- FAMILY
- HOUSEHOLD
GROUP OF INDIVIDUALS THAT LIVE TOGETHER
- NUCLEAR FAMILIES
- EXTENDED FAMILIES
PAGE 166
...to be discussed
- Age influence on purchase behavior
- Family evolution
- Stages of family life cycles
- Roles of household decision makers
PRIMARY FUNCTIONS OF FAMILY
1. CREATE SECURITY (EMOTIONAL & FINANCIALLY)
2. EDUCATE AND SOCIALIZE CHILDREN
ARE THERE SPECIFIC SKILLS WE ALL HAVE TO LEARN TO BECOME PRODUCTIVE MEMBERS OF SOCIETY?
HOW DOES THAT APPLY TO PURCHASING BEHAVIORS???
- BIGGEST DETERMINANT OF WHAT CONSUMERS WANT
- CERTAIN WORDS HOLD GREATER MEANING
"BUY WORDS"
PAGE 162
CONSUMPTION ROLES
- EXPECTED/PRESCRIBED BEHAVIORS OF CONSUMERS WITHIN A HOUSEHOLD
INFORMATION/GATHERER
GATEKEEPER
DECISION MAKER
PURCHASER
USER
DISPOSER