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VISUAL MERCHANDISING 411
7
Transcript
5 BASICS OF VISUAL MERCHANDISING
- LESS IS MORE
- THE PYRAMID PRINCIPLE
- ODD RATHER THAN EVEN
- REPETITION
- TEXTURE
PROJECTS, etc
- MOOD BOARDS
- DISPLAY DRAWINGS/TECHNIQUES
- PLANOGRAMS / STORE LOGO
- CURRENT RESEARCH RESOURCES
- SHOE BOX WINDOW DISPLAY
- RETAIL ANTHROPOLOGY
TESTS
be COMPETITIVE
VMSD
RETAIL BULLETIN
BLBUYER
HOOVERS
DNR
- Windows
- Signage
- Exteriors
- Fixtures
- Mannequins
- COMPREHENSIVE FINAL EXAMS
PLANNING FACTORY LIMITED
WWD
PLANET RETAIL
be RESOURCEFUL
CORE PROGRAM OBJECTIVES
BLOG
GUEST SPEAKERS
RETAIL TRIPS
- Merchandising
- Marketing
- Selling
- Visual merchandising and display, promotion and customer service as key elements in the fashion retail strategy.
- Write a term paper and write an essay correctly.
- Proofread, correct grammar, syntax, and spelling errors before submitting assignments.
- Manage time well, plan accordingly, and submit assignments by the business and management principles.
Visual Merchandising Terminology
The Importance of Visual Merchandising to Brands
Visual merchandising is a key promotional technique that includes retail store layouts and attractive product displays that enhance product benefits to appeal to target customers. Advertising is used to get customers to stores, and effective visual merchandising helps with point-of-sale success as customers look through products.
Layout and Design
Fixtures and Lighting
Displays
Product Placement