Aaron's World Prezi
Audience Engagement
I intend for my product to interact with audience members using what as of recently has been come the standard marketing medium: the internet. Obviously, I would still employ some television commercials to announce the movie and the corresponding product hashtag what would coincide with some line or ploy in the film that will be transferable to social media websites. For the main part most of the advertising will be conducted though the web since most of my desired demographic uses it, having commercials on Youtube, Twitter, Facebook, etc, will announce the product instantly to the user at the fraction of the price. Something even more creative is the utilization of Snapchat filters to advertise, many products have done it and seems to be, thus far, a success in terms of marketing and interaction with a specific group, that being the 13 - 24 age range; being similar to the hashtag it will integrate something from the film that user will be able to directly adorn via the app.
Distribution will use the vehicle as marketing, here I will use multiple instant video websites such as Netflix or just opt for a single service provider depending advantages and disadvantages. This will do two things: create a streamline transition for the user and to appeal further to our selected target audience. The reasons why I chose this route have been declared in my previous posts but just to reiterate, 65% of on going Internet users between the age of 16 and 24 have used Netflix within the past month of when this survey was conducted.
Advancement of production skills
example of a tweet with a hashtag
Sample Snapchat
filter
I say that my production skills certainly improved over the duration of the project, more so since I was the director and I had a predetermined image of project. With that I was extremely particular with our choices and how I wanted to present the final product. I worked extremely close with our groups editor and location producer, Justin Bodfield & Jacob Pilz respectively, to orchestrate things as efficiently as possible.
While all influence was indirect it had a strong effect as I was able to morph the film in its raw form, in this is where I would say my production skills exponentially grew; perhaps the procurement of people and allocation of work is also another way my production skills in improved. I had a short mock reenactment of a scene in our film with a group of girl to pick from, and while that was initially successful, the actress that we choose could no longer work for us due to some contingent issue. That in tandem with giving out work in accordance to tastes proved to be very productive and made for a better product. To continue, the camera selection was all controlled by me, so I could really see how much an effect proper shooting could really do for our film; originally I had multiple cuts in the Aaron introduction but I felt like that would detract to much from the film and show lack of focus, no point to switch to another angle unnecessarily.
Final Product
Use of Technology
Use of Conventions
The use of technology was rampant in this film, from beginning to end, figuratively and literally, as the beginning of the film (the time lapse) was directly done from my iPhone, I took multiple videos and combined the best ones and voila, the intro. Continuing, the use of iPhones was pivotal to this film as they are very compact and produced high quality video, every single shoot was done though and iPhone. Following the shooting the film was edited using Apple’s iMovie and there it gestated for a couple of days until finally completed. The use of technology really expands if our preferred marketing distribution method is talked about, here we will use services such as Netflix/Hulu to exclusively play the film, along with that will be commercials broadcasted by using Youtube, Twitter, Facebook, etc. In shooting we managed to retro fit an old tripod to adhere to the dimensions of the iPhone to get a cleaner and smoother shot. We also were able to use Youtube a presentation medium instead of having it directly play on google blogger.
I believe my product defies some conventional methods but not all, my media film project uses the cinematic technique of "breaking the 4th wall", here the main character, or any character for that matter directly addresses the audience watching as single entity; this is something that is rarely seen in movies or other forms of media since it is very difficult to use effectually. In retrospect, I would say that my group did not use it as well as originally intended, unfortunately. Besides that, I believe my project doesn't diverge too much from the conventional ways of making a film in terms of production, maybe a few lines of improvisation but nothing too major.
My project also manages to capture and document, to an extent, the spirit of youth and excitement. Aaron being the young charismatic character that he is, or again originally made to be, highlights the life of the kids in the same age group. Regardless of social standing,the essence of youth is something that is applicable and relatable to all; "Aaron's World" serves as a snapshot of one of the many instances that is found through out the world. While it may not represent any vexing issue in short intro, I do firmly believe that if given more run time, the film may possibly show the issue of maturing into a responsible adult and turbulence encountered due to it.